Exhibiting at Middle East Poultry Expo 2025

Balady Poultry Trading Co., based in Khamis Mushait, Saudi Arabia, is a prominent player in the Kingdom's poultry industry, known for its vertically integrated operations and adherence to high-quality standards. The company has made significant strides in poultry production, offering a diverse range of fresh and processed chicken products that cater to both local and regional markets.

Core Business and Product Offerings

Balady Poultry specializes in the production, processing, and distribution of poultry products. The company's product portfolio includes:

• Whole Chicken: Fresh whole chicken, marinated whole chicken
• Chicken Parts: Breasts, thighs, wings, legs, fillets, hearts, gizzards, livers, and feet
• Specialty Products: Mandi-marinated chicken tailored to regional culinary preferences

Their commitment to freshness and hygiene is supported by a state-of-the-art processing facility equipped with modern machinery and quality control systems.

Unique Selling Proposition and Specialization

Balady Poultry's primary USP lies in its vertical integration—from breeding and hatching to processing and distribution—ensuring control over quality and consistency at every stage. The company is one of the few in Saudi Arabia with a strong focus on traditional, marinated regional offerings such as Mandi chicken, aligning closely with local consumer preferences.

Financial Performance

According to financial disclosures for the fiscal year 2023, Balady Poultry reported:

• Revenue: SAR 205 million
• Net Profit: SAR 26.3 million
• Year-over-Year Growth: Revenue increased by 15% compared to 2022

These figures underscore the company's steady financial performance and its growing market share in the domestic poultry segment.

Shipment and Export Data

As per export data available from platforms such as ImportYeti and Trademo, Balady Poultry has engaged in limited but strategic exports to neighboring GCC countries:

• Total Export Shipments (2023): 45
• Major Destinations: United Arab Emirates, Bahrain, Kuwait
• Total Export Value: Approx. USD 3.2 million

The company is actively working on expanding its footprint in North Africa and Southeast Asia.

Market and Customer Base

Balady Poultry serves a broad market segment, including:

• Retail chains and supermarkets across Saudi Arabia
• HORECA (Hotels, Restaurants, and Catering) sector
• Wholesale distributors and institutional buyers

Its customer base includes major retail clients such as Panda, Tamimi Markets, and Othaim.

Capabilities and Infrastructure

• Production Capacity: Over 30 million chickens annually
• Processing Plant: ISO-certified facility with advanced chilling and marinating systems
• Fleet: Refrigerated vehicles ensuring cold chain logistics across the Kingdom

These capabilities position Balady Poultry as one of the leading producers in the region with scalable infrastructure for future growth.

Certifications and Compliance

Balady Poultry adheres to multiple national and international quality standards:

• ISO 22000:2018 for Food Safety Management Systems
• HACCP Certification
• Halal Certification accredited by the Saudi Food and Drug Authority (SFDA)

These certifications ensure compliance with stringent safety and hygiene protocols.

Customer Testimonials

"Balady Chicken has consistently delivered high-quality, fresh products. Their Mandi-marinated chicken is a favorite among our customers."
– Procurement Head, Tamimi Markets

"Reliable supplier with excellent cold chain logistics. We’ve worked with Balady for over five years with complete satisfaction."
– F&B Manager, Riyadh-based Hotel Chain

Achievements

• Recognized by the Ministry of Environment, Water & Agriculture for outstanding food safety practices in 2022
• Launched new product line in 2023 for marinated chicken aimed at ready-to-cook market
• Plans announced in 2024 to increase production by 200 million chickens annually to meet rising domestic demand, supported by a $400 million expansion project

Balady Poultry continues to set benchmarks in the Saudi poultry industry through innovation, quality assurance, and market responsiveness, making it a trusted name among consumers and partners alike.