Exhibiting at Middle East Poultry Expo 2025

Al Thuraya Co. For Supply & Marketing Poultry Products, located in Amman, Jordan, is a specialized subsidiary of the Al Jazeera Agricultural Company. This company serves as the commercial distribution and logistics arm of Al Jazeera's poultry operations, overseeing the supply, marketing, and retail channel management for multiple branded poultry products across Jordan and the Middle East.

Core Business and Specialization

Al Thuraya is dedicated to the streamlined supply and strategic marketing of processed and packaged poultry products. It plays a critical role in the final stage of Al Jazeera’s vertically integrated poultry value chain—bridging production facilities and the end-consumer market.

Key Specializations:

• Cold Chain Distribution for fresh and frozen poultry products.
• Retail and Wholesale Marketing across supermarkets, HORECA, and export clients.
• Brand Management for a portfolio of top-tier Jordanian poultry brands.

Product and Service Offerings

Al Thuraya distributes a comprehensive range of poultry products including:

• Fresh Chicken: Whole birds, cuts (breast, thighs, wings), and organ meats (liver, hearts).
• Frozen Chicken: Similar range as fresh with longer shelf life for wider distribution.
• Marinated Items: Prepared regional dishes like Shawarma, Shish Tawook, and Sajeyyeh.
• Processed Products: Chicken burgers, nuggets, tenders, escalopes, and kofta.

These offerings are packaged under several premium brands and tailored to meet the demand of different market segments.

Operational Performance and Market Reach

Al Thuraya manages the distribution logistics for over 6 major brands including Al Jazeera Chicken, Al Mumayaz Chicken, Al Ghad Chicken, Al Ezz Chicken, Zaman Chicken, and Al Badia Chicken. Its integrated logistics operations support the delivery of:

• Over 30,000 chickens per day from processing units to retail shelves.
• Nationwide retail coverage including all major Jordanian supermarket chains.
• Export coordination to GCC markets where demand for Halal-certified Jordanian poultry is increasing.

Infrastructure and Capabilities

• Advanced Cold Chain Logistics: Ensures temperature-controlled transport and storage.
• Regional Distribution Hubs: Strategically placed for rapid fulfillment.
• Fleet of Refrigerated Trucks: Monitored by GPS and temperature sensors.
• Retail Support Teams: Facilitate brand visibility, in-store promotions, and merchandising.

Financial and Commercial Insights

While Al Thuraya does not publicly disclose financials, its scale of operations within the Al Jazeera group indicates substantial throughput and revenue contribution. The group’s processing and retailing capacity suggest annual poultry turnover exceeding tens of thousands of metric tons.

Certifications and Compliance

Al Thuraya maintains compliance with:

• ISO 22000 – Food Safety Systems
• HACCP – Food Hazard Control Certification
• Halal Certification from Jordanian authorities
• Ministry of Agriculture – Jordan Licensing and Monitoring

Customer Testimonials and Brand Strength

Customers recognize Al Thuraya-distributed brands for their freshness, flavor variety, and consistent availability. The group has received multiple accolades in Jordan’s retail and food service sectors, enhancing its position as a preferred poultry supplier.

“We’ve been using Al Jazeera Chicken products supplied by Al Thuraya for over 5 years. The consistency and hygiene are unmatched.” – Mahmoud K., Restaurant Owner, Irbid

Achievements and Strategic Contributions

• Established Jordan’s First Fully Integrated Poultry Distribution System.
• Expanded into E-commerce Channels supporting doorstep delivery across Amman.
• Supported National Food Security Initiatives during regional supply chain disruptions.

Al Thuraya Co. For Supply & Marketing Poultry Products remains a cornerstone in Jordan’s poultry market, ensuring that high-quality, Halal-certified poultry products are accessible, traceable, and competitively positioned both domestically and across the region.