Al Sunbulah Poultry Co., operating under the umbrella of the Sunbulah Group, is a premier food processing company based in Jeddah, Saudi Arabia. Recognized as a leader in the frozen food segment, Al Sunbulah leverages state-of-the-art technology, rigorous quality control, and expansive logistics capabilities to serve both domestic and international markets with premium poultry and food products.
Company Background
Founded with a vision to bring high-quality, convenient food solutions to the Middle East, Al Sunbulah Poultry Co. is a critical part of the broader Sunbulah Group’s operations. The company benefits from the Group's decades-long heritage in food manufacturing and has grown into one of the most trusted frozen food producers in the GCC region.
Core Business
Al Sunbulah Poultry Co. specializes in the development, processing, packaging, and distribution of:
- Frozen poultry products
- Value-added ready-to-cook meals
- Frozen bakery, pastry, vegetable, and meat products
It operates modern production facilities that comply with international standards and caters to a wide demographic spanning retail, HoReCa (Hotels, Restaurants, Catering), and export sectors.
Product & Service Offerings
Frozen Poultry Products
- Chicken Nuggets: Crispy, breaded nuggets ideal for quick preparation
- Chicken Breast & Fillet: Boneless and pre-marinated options
- Tenders & Strips: Value-added poultry lines designed for family consumption
Frozen Bakery and Pastry
- Puff Pastry Squares, Spring Roll & Sambosa Sheets: Widely used in traditional and modern cuisines
- Croissants, Mini Pies, Bread Rolls: Ready-to-bake and ready-to-eat formats
Frozen Vegetables and Fruits
- Mixed Vegetables, Peas, Okra: Sourced locally and regionally with IQF technology
- Strawberries, Mango Chunks: Targeted at smoothies, desserts, and culinary applications
Other Processed Foods
- Seafood: Shrimp, white fish fillets
- Meat Products: Beef burgers, lamb kofta
- Frozen Convenience: Ready-made pizzas, Kubba, mini pies
- Honey and Jam: Premium natural honey and assorted fruit jams
- Cheese: Mozzarella, cream cheese, cheddar – widely used in food service
Specialization and Unique Selling Proposition (USP)
Al Sunbulah’s key differentiators include:
- Integrated production and cold chain logistics
- Halal-certified operations compliant with SASO and SFDA
- Diversified product portfolio exceeding 150 SKUs
- Innovation-led R&D for regional taste profiles and dietary preferences
The company consistently introduces new lines in health-conscious, ready-to-eat, and ethnic food segments to meet evolving consumer demands.
Financials
Though private, the company is known to be among the top five frozen food manufacturers in Saudi Arabia. With strong market share across frozen poultry and pastries, it generates annual revenues estimated to be in the hundreds of millions of SAR. The Sunbulah brand enjoys 80% brand recognition across major Saudi urban centers.
Shipment and Export Records
Al Sunbulah has a wide export footprint, supplying to:
- GCC countries: UAE, Bahrain, Oman, Kuwait
- Levant and North Africa: Jordan, Egypt, Libya
- Asia and Europe: Specialized shipments of Halal-certified goods
With multiple distribution hubs and cold storage facilities, the company handles thousands of palletized shipments annually through both land and sea logistics.
Target Markets
- Modern trade (hypermarkets, supermarkets)
- Traditional retail outlets
- Hotels, restaurants, catering services
- Institutional buyers and wholesalers
- International retailers of Halal-certified foods
Operational Capabilities
- Automated production and packing lines
- In-house quality assurance and microbiological labs
- National fleet for temperature-controlled deliveries
- Strategic warehousing in Jeddah and Riyadh
Certifications and Compliance
- ISO 22000:2018 Food Safety Management
- SASO, SFDA, and GSO-compliant
- Halal Certification for all poultry and meat products
- Ongoing audit and traceability systems for export assurance
Customer Testimonials
Al Sunbulah is widely praised for:
- Product consistency and innovation
- Professional B2B support
- Consumer trust in quality and taste
Retail feedback reflects strong repeat purchase behavior, particularly in pastries and chicken segments.
Major Achievements
- Launch of Alshifa and Sary sub-brands targeting premium and value consumer segments
- Expansion into frozen seafood and bakery to diversify beyond poultry
- Recognized at food expos such as Gulfood and Saudi Food Show
- Ongoing investment in smart production technologies and digital order fulfillment systems
Al Sunbulah Poultry Co. continues to raise standards in the frozen food sector, reinforcing its role as a food solutions provider trusted for safety, taste, and innovation across the Middle East and beyond.
