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Exhibiting at Middle East Poultry Expo 2025

S3
RICEC, Riyadh
14 Apr - 16 Apr, 2025

Product Offerings

Products:

Fresh Whole Chicken: 700g, 800g, 900g, 1000g, 1100g, 1200g, 1300g, 1500g; Chicken Parts: Chicken Wings 450g, Chicken Breast Fillet 450g, Chicken Legs 450g

Atayeb Poultry Co., based in Riyadh, Saudi Arabia, is a rapidly growing poultry producer and distributor, distinguished for delivering high-quality fresh chicken products to consumers and institutional buyers. With a strong commitment to food safety, quality control, and customer satisfaction, Atayeb Poultry has emerged as a reliable name in the Kingdom's poultry market.

Core Business and Offerings

Atayeb Poultry Co. operates with a focus on processing and distributing a wide range of fresh poultry products. Their core offerings include:

  • Fresh Whole Chicken: Available in multiple sizes – 700g, 800g, 900g, 1000g, 1100g, 1200g, 1300g, and 1500g.
  • Chicken Parts: Fresh Chicken Wings (450g), Chicken Breast Fillet (450g), and Chicken Legs (450g).

These products are packaged with utmost hygiene and are Halal-certified, meeting the highest standards for freshness and quality.

Specialization and USP

Atayeb's specialization lies in delivering farm-fresh, chilled poultry products with a focus on:

  • Freshness and quick turnaround from slaughter to retail delivery.
  • Wide size range offerings for retail and culinary flexibility.
  • Customized packaging solutions catering to modern trade and foodservice sectors.

The company emphasizes a short supply chain model, enhancing product freshness and shelf life, which is a strong value proposition in the Saudi poultry market.

Financial Insights

While Atayeb Poultry does not publicly disclose financial statements, the company's scale and diverse SKU offerings suggest robust annual turnover. Saudi Arabia’s domestic poultry consumption exceeds 1.5 million tons annually, and Atayeb’s retail penetration indicates a growing market share in the Riyadh region and beyond.

Shipment and Trade Records

Atayeb Poultry’s operations are primarily focused on the domestic Saudi market. However, participation in regional food exhibitions such as the Middle East Poultry Expo positions the company for future export opportunities, particularly within the GCC countries where demand for Saudi poultry is high due to quality and Halal compliance.

Target Market

Atayeb serves a variety of market segments including:

  • Retail Consumers via supermarket chains and grocery retailers.
  • Foodservice Providers including restaurants, catering companies, and institutional kitchens.
  • Wholesalers and Distributors in the Riyadh region and surrounding provinces.

Their extensive product range allows them to meet diverse consumer and business needs, from households to commercial kitchens.

Capabilities and Infrastructure

The company has invested in state-of-the-art poultry processing and cold chain logistics systems. Their capabilities include:

  • Automated slaughtering and evisceration lines.
  • Chilling and vacuum-packaging systems.
  • Temperature-controlled delivery fleet ensuring optimal product freshness.

These infrastructure assets allow Atayeb to maintain product quality while scaling up production to meet increasing demand.

Certifications and Compliance

Atayeb Poultry adheres to rigorous quality standards and holds the following certifications:

  • Halal Certification
  • SFDA (Saudi Food & Drug Authority) compliance
  • HACCP food safety management systems

These certifications underscore the company’s dedication to food safety, regulatory compliance, and ethical production practices.

Customer Testimonials

Although detailed public testimonials are limited, Atayeb's growing digital presence and engagement on platforms like YouTube, TikTok, and Snapchat reflect strong consumer interest and positive brand perception. Their consistent retail availability and favorable product reviews contribute to brand loyalty.

Major Achievements

  • Successfully established a retail brand across Riyadh with expanding product lines.
  • Featured at the Middle East Poultry Expo, showcasing operational excellence and innovation.
  • Developed an extensive chilled poultry range, offering flexibility for retail and foodservice sectors.
  • Enhanced brand visibility through multi-platform digital marketing, engaging younger consumer segments.

Atayeb Poultry Co. continues to strengthen its presence in the Saudi poultry market by combining quality, efficiency, and consumer-centric innovations.