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Exhibiting at Middle East Poultry Expo 2025

C4
RICEC, Riyadh
14 Apr - 16 Apr, 2025

Product Offerings

Products:

Poultry Products: Whole Chicken, Chicken Parts, Marinated Chicken

Processed Products: Chilled Chicken, Frozen Chicken

Halal Products: Halal-certified Poultry Products

Addoha Poultry Company, headquartered in Dammam, Saudi Arabia, is one of the leading poultry producers in the Kingdom, delivering a wide range of Halal-certified chicken products. With a robust infrastructure and vertically integrated production system, Addoha ensures quality, biosecurity, and traceability throughout its operations, catering to the domestic and GCC markets.

Company Overview

Established with the vision of advancing Saudi Arabia’s food security, Addoha Poultry Company specializes in fresh and frozen poultry products. The company operates under stringent quality assurance protocols, combining modern technology with Islamic Halal practices to produce high-quality poultry meat. Its operations encompass breeding, rearing, processing, and packaging, positioning Addoha as a major contributor to the national poultry sector.

Core Business Activities

Addoha Poultry's core operations include:

  • Broiler farming and poultry production
  • Processing and packaging of fresh and frozen chicken products
  • Marinated and value-added poultry product manufacturing
  • Distribution and wholesale of Halal poultry to retail and foodservice sectors

The company's integrated supply chain ensures consistent quality, hygiene, and product traceability across all stages.

Product and Service Offerings

  • Poultry Products

    • Whole Chicken
    • Chicken Parts (drumsticks, thighs, wings, breasts)
    • Marinated Chicken (seasoned and ready-to-cook)
  • Processed Products

    • Chilled Chicken (vacuum-packed and tray-packed options)
    • Frozen Chicken (long shelf-life products)
  • Halal-Certified Products

    • Sharia-compliant slaughtering and processing protocols
    • Certified by local and international Halal authorities

Each product is developed with consumer preferences and food safety standards in mind, targeting retail chains, HORECA, and institutional clients.

Unique Selling Proposition (USP)

  • 100% Halal-certified production, meeting domestic and international compliance.
  • Vertically integrated operations from farm to fork, ensuring full control and biosecurity.
  • Premium product variety, including marinated and value-added items.
  • Strategic geographic location in Dammam for efficient distribution across the GCC.

Financial Insights

Although specific financial figures are not disclosed, Addoha's expansive retail and foodservice presence across Saudi Arabia indicates strong market penetration and a stable revenue base. The company is well-positioned to benefit from Saudi Arabia’s growing demand for high-quality, locally-produced Halal poultry products.

Shipment and Export Activity

Addoha Poultry primarily serves the domestic Saudi market but is strategically located to export chilled and frozen poultry products to neighboring Gulf countries. While direct shipment records are not listed on platforms like Volza, the company maintains the infrastructure and certification to support GCC-wide distribution.

Target Market

  • Retail Chains and Supermarkets
  • Restaurants and Catering Companies (HORECA)
  • Institutional Buyers (Hospitals, Schools, Government Entities)
  • Wholesale and Export Distributors

Addoha caters to a broad demographic with offerings that span traditional cuts to ready-to-cook marinated options.

Capabilities

  • Automated processing plants with high throughput capacity
  • Cold chain logistics for efficient distribution of chilled and frozen goods
  • In-house quality control and veterinary supervision
  • Research and development for new product lines and marination techniques

Certifications and Compliance

  • Saudi Food and Drug Authority (SFDA) compliance
  • Halal Certification from accredited bodies
  • ISO and HACCP-compliant food safety protocols
  • Adherence to Ministry of Environment, Water and Agriculture (MEWA) standards

Customer Testimonials

While no direct public testimonials are listed, Addoha is consistently recognized in trade fairs and retail channels for its:

  • Consistent product quality
  • Hygiene and food safety
  • Taste and freshness in marinated options
  • Professional packaging and branding

Achievements

  • Developed one of Saudi Arabia’s most trusted Halal poultry brands: Addoha Chicken
  • Expanded marinated and value-added product lines to meet evolving consumer demand
  • Contributed to Saudi Vision 2030 goals by increasing local poultry production and reducing import dependence
  • Built a reputation as a reliable supplier in both the retail and HORECA sectors