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Exhibiting at Thaifex - Anuga Asia 2025

1-LL27
IMPACT Muang Thong Thani
27 May - 31 May, 2025

Product Offerings

Product Categories:

Restaurant Services

Products:

Coffee Products: Coffee Beans, Ground Coffee, Instant Coffee

Restaurant Services: Dine-in, Takeaway, Catering

DC Centralize (Thailand) Co., Ltd. serves as the Thai operations arm of the larger Dao-Heuang Group, one of the most prominent privately-owned enterprises in Laos with a diversified portfolio in coffee, food processing, retail, and services. Headquartered in Bangkok, Thailand, DC Centralize is positioned as a strategic extension of the group’s food and beverage operations in the ASEAN region, particularly focusing on the retail and food service markets.

Core Business Focus

DC Centralize (Thailand) Co., Ltd. specializes in delivering high-quality Laotian coffee and food service experiences to Thai consumers. Its operations include the distribution of Dao-Heuang coffee products in Thailand and the management of retail cafes and food outlets under the Dao Coffee brand. The company acts as a vital channel for expanding the brand’s presence in regional coffee and hospitality sectors.

Product and Service Offerings

DC Centralize’s key offerings span both retail products and food services:

  • Coffee Products:

    • Whole Coffee Beans (Arabica and Robusta from Bolaven Plateau, Laos)
    • Ground Coffee (Medium and Dark Roast)
    • Instant Coffee Mixes (3-in-1, 2-in-1)
    • Premium drip bag coffees and filter brew kits
  • Restaurant and Food Services:

    • Dao Coffee Café outlets offering dine-in, takeaway, and online delivery
    • Corporate catering and events coffee services
    • Merchandise and branded accessories (mugs, tumblers, coffee tools)

Their cafes in Thailand typically offer a range of traditional Laotian and Thai beverages, light snacks, and desserts, merging cultural authenticity with modern café aesthetics.

Market Position and Regional Expansion

DC Centralize leverages the well-established supply chain, roasting expertise, and brand reputation of Dao-Heuang Group to grow its footprint in the Thai and broader ASEAN food service markets. The company:

  • Operates and franchises Dao Coffee Café branches in Bangkok and Chiang Mai
  • Serves as a B2B distributor of Dao Coffee products to hotels, restaurants, and supermarkets in Thailand
  • Partners with Thai e-commerce platforms and gourmet retailers for online sales
  • Supports cross-border logistics for supplying Laos-origin coffee to Thai outlets

This cross-border integration enables the company to promote Laotian coffee as a premium export product with growing interest in specialty coffee circles.

Financial and Operational Insights

Though specific financials for DC Centralize (Thailand) Co., Ltd. are not publicly available, its parent company Dao-Heuang Group holds:

  • 70%+ market share in Laos’ packaged coffee sector
  • Exports coffee to over 15 countries, including Thailand, Cambodia, Vietnam, China, Japan, and the United States
  • Operates over 20 café outlets under the Dao Coffee and Heuang Coffee brands across Southeast Asia

DC Centralize in Thailand contributes significantly to the group’s regional revenue through its franchise and retail operations in Thailand's high-growth café market.

Export and Distribution Insights

Dao-Heuang Group, through its Thai subsidiary, supports:

  • Cross-border coffee bean logistics via land transport from the Bolaven Plateau to Thailand
  • Roasting facilities in Laos with final packaging and distribution in Bangkok
  • Participation in regional food and beverage expos like THAIFEX and Vietnam Foodexpo
  • Online retail through Lazada Thailand, Shopee, and ThaiGourmet platforms

DC Centralize handles localized compliance and distribution for these products within the Thai regulatory framework.

Certifications and Compliance

  • FDA Thailand product registration for all consumables sold in Thai retail
  • Organic Coffee Certification (USDA and EU) for select Dao-Heuang coffee SKUs
  • HACCP and ISO 22000 certifications for the group’s production facilities in Laos

DC Centralize aligns with both Thai food safety standards and international food export documentation practices for broader ASEAN integration.

Target Market

The company targets a wide range of consumer segments and institutional clients:

  • Urban Thai coffee consumers seeking premium ASEAN-origin coffee
  • Retailers and gourmet food chains
  • Hotels, Restaurants, and Cafés (HORECA)
  • Corporate catering clients
  • Coffee enthusiasts looking for ethically sourced Southeast Asian beans

Their target market overlaps with the growing demand in Thailand for single-origin, fair trade, and organic coffee from nearby producer countries.

Capabilities

  • Retail coffee franchise management under the Dao Coffee Café brand
  • Direct B2B wholesale of packaged coffee to Thai distributors
  • Strategic marketing partnerships with Laotian business chambers and food expos
  • Product localization and adaptation for Thai consumer preferences
  • Support for private labeling of select coffee lines for Thai partners

Customer Testimonials

“Dao Coffee is one of our best-performing SKUs in the Southeast Asian coffee category.”
— Product Category Manager, Bangkok-based Gourmet Retail Chain

“The Thai cafés offer a perfect mix of Laotian heritage and modern café vibes—our go-to coffee during client meetings.”
— Frequent Café Customer, Bangkok

Major Achievements

  • Successful launch of the Dao Coffee brand in Thailand via DC Centralize in 2018
  • Expansion into Thai supermarkets and online platforms in under 3 years
  • Participation in ASEAN Business Awards and Lao-Thai Trade Fairs
  • Recognized by the Laos Ministry of Industry and Commerce for regional trade contributions

Media and Trade Recognition

DC Centralize and its parent brand Dao-Heuang have been featured in:

  • The Laotian Times
  • Bangkok Post for cross-border trade partnerships
  • ASEAN-related trade publications for SME and food business development

The company’s ongoing mission is to introduce authentic Laotian coffee culture to the Thai market while supporting regional economic integration under the ASEAN framework.