Exhibiting at International Food & Drink Event (IFE) 2025

Defaf Al-Nahrayn Company for Food Industries and Beverages is a leading Jordanian manufacturer specializing in the production of fruit juices, carbonated beverages, and savory snacks. Headquartered in Amman, Jordan, the company operates under internationally recognized quality and safety standards and is a key contributor to the food and beverage industry in the Middle East and North Africa (MENA) region.

Company Overview

Established with a mission to deliver high-quality, innovative, and affordable beverage and snack products, Defaf Al-Nahrayn has grown into one of Jordan’s most prominent FMCG (Fast-Moving Consumer Goods) producers. Through a combination of advanced manufacturing technology, consistent R&D, and strong regional distribution networks, the company has successfully built a diverse product portfolio tailored to a variety of consumer tastes and preferences.

Core Product Offerings

Defaf Al-Nahrayn manufactures a wide range of food and beverage items that are marketed under popular local and regional brands.

Beverages

• Floats Juice: Ready-to-drink juice beverages available in tropical and citrus flavors.
• Juice in Carton & Can: Shelf-stable fruit juice options, packaged for retail and export.
• Carbonated Soft Drinks:
  • Matrix Cola: A flagship carbonated beverage competing in the cola segment.
  • Other flavored fizzy drinks under the Matrix label

Snack Products

• Puffy Chips Line:

  • Puffy Cheese Chips
  • Puffy Ketchup Chips
  • Puffy Pizza Chips

• MazMaz Snack Range:

  • MazMaz Chili Lemon Chips
  • MazMaz Sweet Corn Chips

• MR BODO Chips: A youth-focused sub-brand featuring bold flavors and playful packaging.

These products are available in a variety of sizes and formats suitable for retail, convenience stores, and school canteens.

Brands

Defaf Al-Nahrayn markets its offerings under well-recognized brands in the region:

• Matrix Cola (Carbonated Beverages)
• MazMaz (Flavored Snacks)
• MR BODO (Youth-targeted Snack Products)

These brands have steadily grown in brand recognition across Jordan and neighboring export markets.

Manufacturing and Infrastructure

The company operates a modern production facility in Amman, which includes:

• Fully automated juice and beverage bottling lines
• Dedicated production units for carbonated drinks and snacks
• In-house quality control labs ensuring batch-to-batch consistency
• Cold storage and warehousing units
• Packaging lines for cans, PET bottles, cartons, and laminated snack pouches

With a scalable infrastructure, the company is capable of meeting both high-volume retail demands and customized export orders.

Certifications and Compliance

Defaf Al-Nahrayn adheres to global food safety standards, including:

• ISO 22000: Food Safety Management System
• HACCP: Hazard Analysis and Critical Control Points
• Jordan Food & Drug Administration (JFDA) regulatory compliance
• Products are regularly tested for shelf life, taste, and microbiological safety

These certifications enhance its credibility as a reliable manufacturing partner for both private label and branded product distribution.

Market Reach and Export Footprint

Defaf Al-Nahrayn has established distribution networks across:

• Jordan (domestic retail and wholesale)
• Iraq
• Palestine
• Saudi Arabia
• United Arab Emirates
• Kuwait
• Libya
• Sudan

The company exports both branded and private-label products and participates regularly in Gulfood, SIAL Middle East, and Anuga food trade exhibitions to strengthen its B2B connections.

Financial and Trade Insights

While exact revenue figures are not publicly disclosed, market analysts estimate the company's annual production volume exceeds 20 million units of beverages and snacks combined. Shipment records from trade databases suggest:

• Export of over 400 containers/year
• Peak seasonal demand during Ramadan and Eid, contributing to more than 35% of annual sales
• High repeat order ratio from major distribution partners in Iraq and the UAE

Target Market

Defaf Al-Nahrayn targets:

• Mass-market consumers in the Middle East seeking affordable, flavorful snacks and drinks
• Retail chains and supermarkets
• HORECA distributors (Hotel/Restaurant/Catering)
• Importers and wholesalers in regional markets
• Youth and family segments, particularly through its MR BODO and MazMaz branding

Consumer Feedback and Positioning

The company has gained widespread consumer recognition through:

• Strong presence on Facebook and Instagram, showcasing product launches and promotions
• Popularity among school-age children and young adults, due to bold flavors and engaging packaging
• Consistent taste quality and wide flavor variety, according to customer testimonials and market research

Key Achievements

• One of the top 10 Jordanian companies in the snacks and beverage FMCG category
• Matrix Cola recognized as a competitive domestic alternative to global soft drink brands
• Strategic partnerships with regional distributors across 7+ countries
• Expanded product lines annually with flavor innovation and limited editions
• Supported Jordan’s local food industry initiative to reduce dependency on imports

Defaf Al-Nahrayn Company for Food Industries and Beverages continues to play a pivotal role in the region’s FMCG landscape, delivering a blend of tradition and innovation in every sip and bite. With strong manufacturing capabilities, reputable brands, and export expertise, the company is poised for continued growth across the MENA food and beverage sector.