Exhibiting at Thaifex - Anuga Asia 2025

Delicious Story Company Limited is a premium Thai bakery manufacturer headquartered in Mueang Chachoengsao, Thailand. Known for its innovative approach to traditional and contemporary baked goods, the company serves both domestic and regional markets through its signature offerings of high-quality cakes, breads, and pastries.

Core Business

Delicious Story specializes in the production of artisanal and commercial bakery products. The company operates its own production facility with a dedicated team of pastry chefs and food technicians who ensure consistency in taste, quality, and presentation. With a focus on freshness and creativity, Delicious Story has positioned itself as a premium bakery brand in Thailand's growing baked goods sector.

Product and Service Offerings

• Bakery Products:

  • Cakes: Layered cakes, mousse cakes, and seasonal limited-edition cakes
  • Pastries: Puffs, tarts, choux pastries, and cream-filled baked goods
  • Breads: Soft loaves, buns, and rolls made with proprietary yeast blends

• Corporate and B2B Services:

  • Custom cake and dessert development for restaurants, cafes, and hotel chains
  • OEM bakery production under partner branding
  • Event catering for private and corporate functions

Specialization and Core USP

Delicious Story's unique value lies in its:

• Use of locally sourced premium ingredients, including Thai fruits and dairy products
• In-house R&D and creative team that innovates with new seasonal flavors and product formats
• High-end packaging designs enhancing perceived value in retail and gifting segments
• Integration with Thailand’s food delivery platforms and social media commerce to reach tech-savvy consumers

Financials

Though specific revenue figures are not publicly disclosed, the company is estimated to be a mid-sized player in Thailand’s bakery segment:

• Monthly production output is estimated at over 10,000 bakery units, with a 20% month-on-month growth during festive periods
• Average product pricing ranges from THB 150 to THB 450 (USD 4–13), placing the brand in the premium category

Shipment and Trade Records

• Operations currently focus on domestic Thai markets, with no significant export records listed on global trade databases
• Company has demonstrated potential for expansion into ASEAN through its scalable production model and private label experience

Target Market

• Urban Thai consumers with a preference for artisanal bakery products
• High-end cafes and boutique restaurants seeking consistent-quality dessert supply
• Hospitality sector clients including boutique hotels and premium catering providers
• Event management firms and corporates requiring customized baked products

Capabilities

• Fully equipped bakery production facility with temperature-controlled storage
• Flexible batch sizes for both retail and contract manufacturing
• In-house graphic design and packaging services for brand collaboration
• Highly responsive customer service and ordering system through social media platforms like Instagram and Facebook

Certifications and Compliance

• Compliance with Thai FDA food safety regulations
• GMP-standard bakery production processes
• Regular internal hygiene and quality audits to maintain premium production standards

Customer Testimonials

“The creativity in their seasonal cake lines is unmatched. We’ve been sourcing desserts from Delicious Story for over a year and have never been disappointed.”
— Cafe Owner, Bangkok

“Their ability to deliver both volume and quality makes them a reliable partner for our boutique hotel’s F&B offerings.”
— F&B Manager, Chonburi

Major Achievements

• Developed over 40 signature bakery SKUs, including Thai fusion flavors such as Mango Sticky Rice Mousse and Thai Tea Chiffon Cake
• Featured on multiple food influencer platforms and local culinary blogs
• Recognized as a top-rated bakery supplier by clients in Bangkok and eastern provinces
• Successfully launched seasonal campaigns with up to 300% spike in orders during festive periods like New Year and Songkran