Dhofar Food & Investment SAOG: A Leading Dairy & Beverage Producer in Oman
About the Company
Dhofar Food & Investment SAOG is one of Oman’s premier dairy and beverage producers, operating under the renowned A'Safwah Dairy brand. Headquartered in Salalah, Oman, the company plays a vital role in the country's food and beverage industry, providing fresh dairy products, juices, and bottled water to both domestic and international markets.
With a state-of-the-art production facility and an extensive distribution network, Dhofar Food & Investment SAOG is committed to delivering high-quality, nutritious, and fresh products. The company is a key player in GCC’s dairy sector, ensuring sustainability, food safety, and continuous innovation in its offerings.
Product Portfolio
1. Fresh Dairy Products
- Fresh Milk – Available in Full Cream, Low Fat, and Skimmed Milk.
- Fresh Yoghurt – Plain and flavored variants for diverse consumer preferences.
- Labneh – Plain and flavored thickened yoghurt-based dairy.
2. Fresh Juices
- Orange Juice – Made from 100% real fruit with no preservatives.
- Mango Juice – A popular refreshing beverage.
- Mixed Fruit Juice – A blend of seasonal fruits for a unique taste.
3. UHT Long-Life Products
- Long-Life Milk – Extended shelf-life dairy for convenient consumption.
- Long-Life Juices – Packaged for longer storage without compromising quality.
4. Laban & Fermented Dairy
- Plain Laban – A traditional Middle Eastern dairy beverage.
- Flavored Laban – Available in multiple refreshing flavors.
5. Bottled Drinking Water
- Premium bottled water sourced from pure natural reserves.
Unique Selling Propositions (USPs)
- Pioneer in Oman’s Dairy Industry: One of the leading fresh dairy producers in the region.
- Commitment to Freshness & Quality: Products sourced, processed, and distributed within hours.
- Sustainable & Ethical Production: Dedicated to eco-friendly farming and energy-efficient manufacturing.
- Strong Market Presence in the GCC: Extensive distribution across Oman, UAE, Saudi Arabia, and Bahrain.
- Cutting-Edge Manufacturing Facilities: Advanced dairy processing and packaging technology.
Financial & Market Performance
- Annual Revenue: Estimated at OMR 20+ million (USD 52+ million).
- Export Markets: Supplying dairy and beverage products to over 10 countries.
- Market Share: A dominant player in Oman's dairy and juice industry.
Export & Shipment Data
- Key Export Destinations: United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, and Qatar.
- Top-Selling Export Products: Fresh milk, laban, and orange juice.
- Flexible Logistics & Supply Chain: Efficient cold storage and transportation facilities.
Target Markets
Dhofar Food & Investment SAOG serves multiple sectors, including:
- Retail Consumers – Through supermarkets, grocery chains, and online platforms.
- Foodservice & Horeca Industry – Supplying hotels, restaurants, and catering businesses.
- Wholesale & Distribution Networks – Partnering with regional distributors for large-scale supply.
Certifications & Compliance
- ISO 22000 Certified for Food Safety
- HACCP (Hazard Analysis and Critical Control Points) Compliance
- GCC Food Safety & Quality Standards Approved
- Sustainable Dairy Certification for Ethical Farming Practices
Sustainability Initiatives
- Locally Sourced Dairy Ingredients: Supporting Omani farmers and local dairy cooperatives.
- Energy-Efficient Production: Investing in solar energy and eco-friendly packaging.
- Waste Reduction & Water Conservation: Implementing advanced water recycling and minimal waste policies.
- Plastic-Free Packaging Initiative: Transitioning to biodegradable and recyclable cartons.
Major Achievements
- Recognized as Oman’s No.1 fresh dairy brand under A'Safwah Dairy.
- Expanded market reach across the GCC, boosting international sales.
- Awarded for excellence in dairy farming and sustainable food production.
- Investment in cutting-edge dairy technology, ensuring top-tier food safety and quality.
Customer Testimonials
- "A'Safwah Dairy is our preferred brand for fresh milk. The quality is outstanding!" – Retail Consumer, Oman
- "Their fresh laban and juices have become an essential part of our restaurant's beverage selection." – Hotel & Catering Partner, UAE
- "Dhofar Food & Investment is a trusted supplier, consistently delivering premium dairy and juice products." – Wholesale Distributor, Bahrain
Conclusion
Dhofar Food & Investment SAOG continues to lead Oman’s dairy and beverage industry, offering high-quality, fresh, and sustainable products. With a strong market presence, commitment to innovation, and focus on ethical farming, the company is well-positioned to expand further into GCC and international markets.
