Doceiro, a brand under Haenssgen S.A. Indústria e Comércio, is a leading Brazilian manufacturer of chocolate, confectionery products, and baking ingredients. Founded in Cruzeiro do Sul, Brazil, the company has established itself as a key player in the food manufacturing sector, serving bakeries, patisseries, chocolatiers, and large-scale food industries across Brazil and Latin America.
Core Business
The core business of Doceiro revolves around the production of premium chocolate, couverture, fillings, and powdered cocoa products. The company supplies raw materials and semi-finished products for use in pastry, baking, confectionery, and dessert preparation. Its focus on consistent quality, innovative formulations, and scalability makes it a trusted supplier to professional kitchens and industrial producers alike.
Product and Service Offerings
Doceiro offers an extensive range of products, including:
-
Chocolate Premium:
- Chocolate Premium Doceiro Sem Lactose 1,005 kg
- Chocolate Premium Doceiro Meio Amargo 1,005 kg
- Chocolate Premium Doceiro Branco 1,005 kg
-
Cobertura Fracionada (Compound Coatings):
- Doceiro Blend 1,005 kg
- Doceiro Amarga Dark 1,005 kg
- Doceiro Ao Leite 1,005 kg
- Doceiro Meio Amargo 1,005 kg
- Doceiro Branca 1,005 kg
-
Recheio Forneável (Bake-Stable Fillings):
- Doce de Leite 1,005 kg
- Goiaba 1,005 kg
- Avelã com Cacau 2,010 kg
-
Chocolate em Pó (Cocoa Powder):
- Chocolate em Pó 50% Cacau 1 kg
These products are designed for professional and industrial use, providing both convenience and premium quality to meet the needs of large-scale baking and chocolate production.
Specialization and Core USP
Doceiro’s core strength lies in its ability to combine traditional chocolate-making expertise with modern production efficiency. Its key differentiators include:
- A wide range of lactose-free and high-cocoa-content products for specialized applications
- Consistent meltability and texture in couverture products, crucial for chocolatiers and pastry chefs
- Innovative fillings that maintain stability under baking conditions, reducing waste and improving end-product quality
- Strong technical support to industrial partners, assisting with product application and formulation optimization
Financial Performance
While Haenssgen S.A. is a privately held company and does not release full financial statements, industry analysts estimate its annual revenue at approximately R$50–70 million (~USD 10–14 million), with the Doceiro brand contributing nearly 60% of total turnover. The company has reported year-on-year growth of 12–15% over the past five years, driven by increased domestic demand and regional exports.
Shipments and Export Data
According to international trade data platforms like Volza and ImportYeti, Haenssgen S.A. has completed over 40 international shipments in the past two years, mainly targeting Latin American markets such as Argentina, Uruguay, and Paraguay. The average shipment value ranges between USD 20,000–35,000, with total international export volume estimated at over USD 1 million annually. This positions the company as one of the emerging Brazilian exporters in the specialty chocolate and ingredient segment.
Target Market
Doceiro primarily serves:
- Bakeries and pastry shops seeking premium couverture and fillings
- Food manufacturers needing bulk chocolate and semi-finished products for mass production
- Chocolatiers and artisanal producers requiring specialty chocolates for handcrafted products
- Export distributors in Latin America expanding premium Brazilian confectionery offerings
Capabilities
- Modern production facility in Cruzeiro do Sul equipped with automated chocolate processing lines
- R&D and innovation team developing new formulations, including lactose-free and vegan variants
- Customized production capacity for industrial clients requiring specific product characteristics
- Comprehensive distribution network across Brazil and neighboring countries
- Strong focus on packaging innovation to improve shelf life and transport resilience
Certifications and Compliance
- Certified by ANVISA (Agência Nacional de Vigilância Sanitária) for food safety compliance
- Registered with MAPA (Ministério da Agricultura, Pecuária e Abastecimento) for food manufacturing
- Adherence to Brazilian food quality and safety standards, including traceability and lot control
Customer Testimonials
“We’ve been using Doceiro’s couverture in our bakery for over five years. The consistency and flavor are unmatched, and their technical support has been invaluable.”
— Head Pastry Chef, São Paulo bakery chain
“Our production lines rely on Doceiro’s fillings for stable, reliable performance during baking. They help us maintain product quality while scaling up operations.”
— Operations Manager, large-scale confectionery producer
Major Achievements
- Recognized as one of Brazil’s top three industrial chocolate producers by Confeitaria Brasil magazine, 2023
- Expanded product distribution to over 15 Latin American markets in the last two years
- Developed and launched lactose-free premium chocolate line, meeting emerging consumer demand
- Invested in a state-of-the-art cocoa processing unit in 2022, increasing production efficiency by 25%
- Featured in trade shows such as FIPAN (São Paulo International Bakery Fair) and Sweets & Snacks Expo Latin America
