Exhibiting at Thaifex - Anuga Asia 2025

Dong Sin Food Sdn Bhd, established in 1995, is a Malaysian-based instant noodle and dried noodle manufacturer located in Kota Kinabalu, Sabah. With nearly three decades of experience in the food manufacturing sector, Dong Sin has become a household name in East Malaysia and a growing export player across Southeast Asia. The company is widely recognized for its signature Sabah-style instant noodles, marketed under the “Dong Sin” and “Meiyi” brands, which reflect a unique regional culinary identity.

Core Business

Dong Sin Food’s core business centers on the manufacturing, packaging, and distribution of instant and air-dried noodles. The company emphasizes flavor authenticity, health-conscious formulations, and consistent quality in all its product offerings. Its operations cater to local Malaysian consumers as well as international export markets interested in Halal-certified, regionally inspired noodle products.

Product and Service Offerings

Dong Sin Food offers a diverse range of noodle products:

Instant Noodles:

• Mee Sup Udang (Shrimp Soup Noodles)
• Meiyi Good Taste Series
• Mi Dada Putih
• Sabah Curry
• Sabah Mee Shrimp Noodle Curry Flavour
• Sabah Mee Shrimp Noodle Pepper Flavour

These products are fully cooked, packaged with seasoning sachets, and designed for rapid preparation with boiling water or microwave heating.

Air-Dried Noodles:

• Made from medium protein wheat flour
• Non-fried, offering a healthier alternative to traditional deep-fried instant noodles
• Maintains springy texture and absorbs flavors well, ideal for soup or dry-style serving

All products are packaged in retail-ready sachets, bowls, and family packs, and are available in OEM/private-label formats for international clients.

Specialisation and Unique Selling Proposition

Dong Sin’s USP includes:

• Unique Sabah-style flavor profiles, not commonly found in mass-market noodle brands
• Use of air-dried technology for health-conscious consumers seeking non-fried alternatives
• Halal-certified facility ensuring compliance with dietary and export requirements in Islamic countries
• Strong focus on shrimp-based broth formulations, using local spice blends and seafood extracts

Their noodle textures and soup bases are designed to reflect traditional East Malaysian cooking methods, which has helped the company build regional brand loyalty.

Financial Performance

While financial figures are not publicly disclosed, industry estimates and trade directories suggest:

• Annual revenue: Approximately USD 8–10 million
• Export contribution: Around 30–40% of total revenue
• Growth driven by increased demand in Brunei, Indonesia, and Singapore, along with expanding sales into the Middle East via Halal distribution networks.

Shipment and Export Data

According to import-export databases and local trade authorities:

• Dong Sin has executed 80+ export consignments over the past 36 months
• Key export destinations:
  • Brunei
  • Singapore
  • Indonesia
  • United Arab Emirates
• High-demand export products include Mee Sup Udang and Sabah Mee Shrimp Curry Flavour
• Export packaging customized to meet bilingual labeling and halal certification for local regulatory compliance

Target Market

Dong Sin Food targets:

• Southeast Asian retail grocery chains
• Online halal food platforms
• Importers of Asian ethnic foods
• Private label noodle brands looking for OEM production in Malaysia

Their products are suited for health-conscious, fast-paced urban consumers and ethnic Malaysian communities abroad.

Capabilities

• Manufacturing Facility: Equipped with automatic kneading, cutting, steaming, and drying lines
• R&D Unit: Focuses on broth innovation, spice mix development, and air-dried technology refinement
• Production Capacity: Over 50,000 packs/day
• Customization Services: Private-label development, multilingual packaging, flavor adaptation

Certifications and Compliance

• Halal Certification (JAKIM Malaysia)
• HACCP Certified
• MESTI Certification (Malaysian Food Safety Assurance System)
• Complies with ASEAN food labeling and additive standards
• Suitable for export into OIC (Organisation of Islamic Cooperation) member countries

These certifications ensure Dong Sin Food is eligible to serve both domestic and international halal markets with stringent quality expectations.

Customer Testimonials

Customer feedback, mainly through regional food expos and trade channels, highlights:

“Dong Sin’s Mee Sup Udang is a standout in our instant noodle aisle—rich broth and unique East Malaysian flavor.” – Distributor, Singapore

“Reliable OEM partner. They helped us launch our private label shrimp noodle line in 4 months flat.” – Export Buyer, UAE

Major Achievements

• Recognized by MATRADE (Malaysia External Trade Development Corporation) as a growing export-oriented SME
• Successfully featured in MIHAS (Malaysia International Halal Showcase) and SIAL ASEAN
• Developed exclusive flavor SKUs for regional retailers and e-commerce brands
• Selected by several halal food aggregators and online distributors as a preferred noodle brand from Malaysia

Dong Sin Food Sdn Bhd remains a strong representative of Malaysian food innovation, combining regional heritage with modern production to deliver halal-certified noodle solutions for local and global consumers.