Durum Gıda San. ve Tic. A.Ş. is one of Türkiye’s leading producers and global exporters of premium pasta products, operating under its flagship brand Arbella. Headquartered in Mersin, the company is a top-tier player in the international food industry with a strong reputation for quality, innovation, and supply chain excellence. With a broad product portfolio catering to health-conscious and mainstream consumers alike, Durum Gıda exports to more than 100 countries across five continents.
Company Background
Founded in the late 20th century, Durum Gıda has since established itself as a vertically integrated pasta manufacturer with complete control over raw material sourcing, semolina milling, pasta production, and international logistics. Its location in Mersin—Türkiye's most prominent port city on the Mediterranean—offers strategic logistical advantages for global exports.
The company is deeply committed to R&D, sustainability, and offering functional food alternatives that respond to modern dietary needs. Durum Gıda is also known for its state-of-the-art production facility, large manufacturing capacity, and stringent food safety standards.
Core Business Activities
- Production of over 30 varieties of traditional and specialty pasta
- Milling of durum wheat into high-quality semolina
- Export and distribution of Arbella-branded products worldwide
- Private label and OEM manufacturing
- Development of nutritionally enhanced pasta formulations
Product Portfolio
Durum Gıda produces a comprehensive range of pasta and semolina products categorized under classic, functional, and children-focused product lines:
Classic Pasta Varieties:
- Long-Cut Pasta: Spaghetti, Linguine, Tagliatelle, Lasagna, Fettuccine, Vermicelli
- Short-Cut Pasta: Penne Rigate, Fusilli, Farfalle, Elbow, Rotini, Thimbles, Tripolini, Lumache, Sedanini Rigate
Specialty Pasta:
- Whole Wheat Pasta
- Gluten-Free Corn Pasta
- Vegetable-Enriched Pasta: Tomato, Spinach, Carrot-based blends
- Functional Pasta: Lentil, Chickpea, and Grape Seed Pasta
- Vitamin and Mineral Fortified Pasta
Thematic/Children Pasta:
- Justice League Series
- Looney Tunes Series
Semolina:
- Arbella Semolina: Premium quality, suitable for bakery and pasta production
Brands
- Arbella: The company’s flagship consumer-facing brand, known for affordability, innovation, and wide accessibility
Unique Selling Proposition (USP)
- Integrated Value Chain: From durum wheat milling to global export logistics
- Product Innovation: Leading Turkish producer of lentil- and chickpea-based pastas
- Health Focus: Diverse range of gluten-free, whole grain, and vitamin-enriched options
- Global Reach: Available in more than 100 countries via retail and institutional channels
Production and Capacity
- Location: Mersin, Türkiye
- Pasta Production Capacity: Over 150,000 tons annually
- Semolina Milling Capacity: One of the largest in Türkiye with precision-controlled quality
- Certifications: BRC, IFS, ISO 9001, ISO 22000, HALAL
Market Reach and Export Activity
Durum Gıda is among the top five pasta exporters from Türkiye. The Arbella brand is present in key markets including:
- United States
- Germany
- Saudi Arabia
- Russia
- Japan
- Canada
- Egypt
- Australia
Its export footprint spans retail supermarkets, wholesalers, foodservice operators, and government nutrition programs.
Distribution and Sales Channels
- Retail Distribution: Via supermarket chains, convenience stores, and e-commerce platforms
- HoReCa and Institutional Supply: Hotels, restaurants, catering firms, and educational institutions
- Private Label Production: Supplied to major global retailers under their store brands
Quality Standards and Certifications
Durum Gıda maintains a comprehensive food safety and quality assurance protocol:
- BRC Global Food Standard
- IFS Food Standard
- ISO 22000 (Food Safety)
- ISO 9001 (Quality Management)
- HALAL Certification
- Compliance with EU and FDA Food Regulations
Marketing and Branding Strategy
Arbella actively promotes its products through:
- Product visibility in international trade fairs (e.g., SIAL, Anuga, Gulfood)
- Collaborations with nutritionists and chefs for recipe innovation
- Targeted campaigns for gluten-free and child-friendly products
Key Achievements
- Exported to more than 100 countries with steady year-on-year growth
- Recognized as one of Türkiye’s top pasta producers by volume and innovation
- Developed one of the country’s most comprehensive specialty pasta portfolios
- Maintains a consistent presence in global food expos and industry summits
- Operates one of the most advanced and high-capacity pasta plants in the Mediterranean region