E& Creative Co., Ltd., based in Gumi, Republic of Korea, is a leading food manufacturing company specializing in Korean instant food kits, notably its acclaimed Cook-Tok brand. The company brings the traditional flavors of Korean cuisine to global consumers through innovative, easy-to-prepare kits featuring tteokbokki (Korean rice cake dishes), soups, and other popular Korean snacks. With a focus on authenticity, convenience, and export-readiness, E& Creative is transforming how Korean food is consumed internationally.
Company Background
Founded with the mission of promoting Korean culinary culture worldwide, E& Creative Co., Ltd. has rapidly become a recognized name in the global K-food segment. Through its Cook-Tok brand, the company offers high-quality food kits that retain traditional taste profiles while being suitable for fast-paced modern lifestyles. Under the leadership of Tae Seok Oh, the company has gained traction in both domestic and overseas markets.
Core Business
E& Creative’s business model focuses on:
- Manufacturing instant meal kits with authentic Korean flavor
- Exporting Korean traditional food products in modern packaging formats
- Providing OEM/ODM services for international retailers and distributors
The company blends traditional recipes with scalable, hygienic food production practices tailored for international distribution.
Product and Service Offerings
Tteokbokki Kits (Cook-Tok Series)
- Original Hot & Sweet Tteokbokki
- Cheese Tteokbokki
- Rose Tteokbokki
- Jjajang Tteokbokki (Black Bean Sauce)
These kits contain pre-portioned rice cakes, sauces, and optional toppings and can be prepared in under 5 minutes.
Soups
- Rice Cake Soup (Tteokguk): A staple during Korean New Year
- Sujebi: Hand-pulled dough soup with vegetables
Snacks
- Processed Sweet Potatoes: Sliced and semi-dried sweet potatoes, rich in fiber
- Snack Bars: Made from natural ingredients for on-the-go snacking
Fish Cakes
- Fried Eomuk (Fish Cake): Includes seasoned varieties used in tteokbokki and odeng tang (fish cake soup)
Frozen Foods
- Tteokbokki@Home Series: Deep-frozen complete meal kits for long shelf-life and international shipment
These products are made under HACCP-compliant facilities, focusing on hygiene, shelf stability, and flavor preservation.
Specialization and Unique Selling Proposition (USP)
- Ready-to-Cook Kits: Pre-packaged kits that retain Korean culinary authenticity with minimal preparation effort
- Export-Oriented Design: Multilingual labeling and shelf-stable products developed specifically for global shipping
- Versatile Consumption Formats: Microwaveable, stovetop, and instant pot compatible
- Cook-Tok Branding: Strong brand identity combining visual appeal with culinary credibility
Financials and Global Reach
While exact revenue data is not publicly available, the growth of the Cook-Tok brand suggests expanding market share in both Asia and Western markets:
- Export Markets: USA, Canada, China, Vietnam, Australia, UAE
- Retail Presence: Korean groceries, ethnic food aisles in major supermarkets, and e-commerce platforms like Amazon and Shopee
Reports from trade show appearances (e.g., Seoul Food Expo, Foodex Japan) confirm strong B2B engagement and growing distributor interest.
Target Markets
- International Distributors of Ethnic Foods
- Retail Chains with Asian Sections
- E-commerce and Subscription Box Platforms
- HORECA and Cafés Serving Korean Dishes
- Convenience Food Importers in Urban Markets
Operational Capabilities
- State-of-the-art HACCP-certified manufacturing line
- Cold chain logistics integration for frozen kits
- Rapid order fulfillment with MOQ flexibility for export partners
- In-house R&D for new product development and regional flavor adaptation
Certifications and Compliance
E& Creative ensures international compliance by:
- Operating under HACCP and ISO food safety standards
- Providing customs documentation and COAs for international clients
- Offering Halal-suitable product development upon request
Brand Recognition and Market Reception
The Cook-Tok brand has become synonymous with:
- Authentic taste of Korean street food
- Attractive, user-friendly packaging
- Consistently high consumer satisfaction and repeat purchase behavior
Customer reviews on retail platforms highlight the ease of cooking and authentic taste as key selling points.
Major Achievements
- Launched the Cook-Tok@Home series, enabling global fans to enjoy restaurant-quality tteokbokki at home
- Expanded product offerings to include soups, snacks, and side dishes
- Secured long-term distribution agreements in six continents
- Featured in international food expos and culinary showcases, boosting B2B and B2C visibility
E& Creative Co., Ltd. continues to lead in the Korean convenience food sector by fusing traditional recipes with innovative packaging and logistics, making Korean cuisine more accessible to global audiences.
