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Exhibiting at International Food & Drink Event (IFE) 2025

2850b
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Korean Snacks: Hotteok with Red Bean, Hotteok with Seeds

Korean Pancakes: Mung Bean Pancake (Bindaetteok)

Korean Rice Dishes: Mushroom Japchae, Kimbap Fried Tofu, Kimbap Mushroom Japchae

EAST PLUS Inc., operating under the food brand Easteco K-Foods, is a South Korean food manufacturing and export company based in Seoul, South Korea. Specializing in the development and international distribution of authentic Korean ready-to-eat meals and snacks, EAST PLUS Inc. is part of a growing movement to globalize Korean food culture by offering high-quality, convenient Korean cuisine to international markets.

Core Business

EAST PLUS Inc. focuses on the production, packaging, and global export of frozen and ambient Korean food products. The company combines traditional Korean recipes with modern processing techniques to ensure long shelf-life and retain authentic flavors. It aims to make traditional Korean dishes accessible to consumers around the world, with a strong emphasis on product safety, innovation, and quality.

Product and Service Offerings

The company's primary offerings include:

  • Frozen Korean Snacks and Meals:

    • Hotteok with Red Bean – Traditional Korean sweet pancake filled with red bean paste
    • Hotteok with Seeds – Sweet pancake with sunflower and pumpkin seeds, sugar, and cinnamon
    • Mung Bean Pancake (Bindaetteok) – Savory traditional pancake made with ground mung beans, vegetables, and spices
  • Korean Meal Kits & Bento Dishes:

    • Mushroom Japchae – Stir-fried glass noodles with vegetables and mushrooms
    • Kimbap Fried Tofu – Korean-style sushi roll featuring seasoned fried tofu
    • Kimbap Mushroom Japchae – Combination of seasoned seaweed rice roll and traditional japchae noodles

These products are designed for retail frozen food aisles, foodservice channels, and convenience-focused consumers, and are commonly exported to North America, Europe, and Southeast Asia.

Specialization and USP

EAST PLUS Inc. distinguishes itself with its dedication to recreating traditional Korean foods in ready-to-eat, frozen, and heat-and-serve formats that meet modern international standards. Its products are:

  • Pre-cooked and flash-frozen for freshness retention
  • Packaged for both retail and foodservice use
  • Developed with authentic Korean recipes targeting the global K-food trend

The company actively develops private label offerings and OEM solutions for international buyers.

Financials

EAST PLUS Inc. operates as a private company and does not disclose financials publicly. Based on the scope of its export activities and presence in international Korean food showcases, the company is estimated to generate annual revenues between $1 million to $5 million, with a focus on lean operations and export-led growth.

Shipment and Export Data

EAST PLUS Inc. is an active Korean exporter with shipments to:

  • United States
  • Canada
  • Singapore
  • Australia
  • Germany

Platforms such as ImportYeti and South Korea’s trade agency documentation indicate dozens of international shipments annually, mostly of frozen food products. The company uses frozen container logistics to maintain product integrity during long-haul exports.

Target Market

EAST PLUS Inc. serves:

  • Korean grocery retailers and Asian supermarkets overseas
  • Health-conscious and convenience-oriented consumers
  • Foodservice buyers seeking ready-made Korean menu items
  • Korean cultural centers, festivals, and specialty food importers

It aligns with the global popularity of K-pop and K-drama culture, leveraging the increasing demand for authentic Korean cuisine among young and urban consumers globally.

Capabilities

  • HACCP-certified food manufacturing facilities
  • Recipe development and culinary R&D tailored for international palates
  • Packaging customization and language localization for multiple export markets
  • Cold chain and export logistics coordination
  • Private label and OEM manufacturing capacity

Certifications and Compliance

EAST PLUS Inc. maintains full compliance with South Korean export and food safety regulations. While specific certifications are not listed publicly, the company's participation in international trade fairs suggests:

  • HACCP Certification
  • KFDA (Korean Food and Drug Administration) compliance
  • Adherence to import regulations of the US FDA, EU food laws, and Canadian CFIA

Certifications can be confirmed upon request by B2B clients.

Customer Testimonials

Public testimonials are limited, but the company has earned a positive reputation in B2B channels for:

  • Consistent product quality
  • Authentic Korean taste profiles
  • Reliable export logistics
  • Flexibility in product customization for regional preferences

Its presence in specialty Asian food stores in the US and Europe confirms retail acceptance.

Major Achievements

  • Expanded distribution of frozen Korean snacks to North American and European markets
  • Developed product lines aligned with rising global interest in Korean cuisine
  • Participated in Korean food promotion events in global food expos such as FOODEX Japan and SIAL Paris
  • Built partnerships with international food importers and distributors

EAST PLUS Inc. continues to grow its presence in the global food industry by offering quality-focused Korean ready-meals that meet international demand for both authenticity and convenience.