EB Frozen Food Sdn Bhd, headquartered in Kulim, Kedah, Malaysia, is one of Southeast Asia’s leading manufacturers and exporters of premium frozen food products. Established with a vision to deliver innovative and high-quality frozen solutions, EB has built a strong global reputation across more than 30 countries for its ready-to-cook offerings that cater to hotpot dining, quick meals, dim sum culture, and air fryer trends.
Company Background
Founded in 1995, EB Frozen Food Sdn Bhd began as a small frozen food producer and rapidly evolved into an internationally recognized halal-certified manufacturing powerhouse. Today, under the leadership of Chris Ooi, the company operates with over 600 employees, an annual production capacity exceeding 25,000 metric tons, and a strong commitment to innovation and compliance with global food safety standards.
Core Business
EB specializes in:
- Frozen food manufacturing for the retail and foodservice sectors
- OEM/ODM production for private label clients worldwide
- Exporting Malaysian and Asian-style frozen products with modern adaptations
Their portfolio spans across seafood, chicken, dim sum, Western-style, and vegetarian food categories.
Product and Service Offerings
Hotpot Series
- Fish Tofu
- Lobster Balls
- Cheese Tofu
Tailored for hotpot restaurants and family dining with quick cooking features.
Finger Food
- Tempura Chicken Nuggets
- Cheezy Chicken Nuggets
Popular among quick meal consumers and children.
Dim Sum Series
- Chicken Siew Mai
- Prawn Dumplings
Authentic dim sum selections made with traditional techniques and modern freezing technology.
Western Series
- Alaska Pollock
- Chicken Popiah
Fusion products that appeal to global palates.
Chicken Series
- Chicken Roll Original
- Cheezy Chicken Nuggets
Made from marinated, high-protein cuts of halal chicken.
EB Kranch Series
- Air-fryer-ready snacks using Individual Quick Freezing (IQF) technology for convenience and taste retention.
All products are halal-certified, HACCP-compliant, and designed for rapid, oil-free cooking where possible.
Specialization and Unique Selling Proposition (USP)
- Halal and HACCP Certified Facility: Ensures acceptance across Islamic markets and Western regulatory jurisdictions.
- R&D-Driven Innovation: Over 10 in-house food technologists focused on texture, flavor, and shelf-life optimization.
- IQF Technology: Preserves natural taste and structure while allowing portion flexibility.
- Air Fryer Compatibility: EB Kranch series meets the growing consumer trend of healthy cooking.
- Sustainable Packaging: Transition to eco-friendlier solutions in export markets underway.
Financials and Business Scale
While private, EB is widely regarded as a mid-to-large scale food manufacturer in Malaysia. Financially, the company:
- Operates with over RM 50 million in annual turnover
- Distributes products through over 1,500 retail outlets in Malaysia alone
- Engages in high-volume OEM exports to more than 30 countries including China, Singapore, Australia, UAE, and Canada
Export and International Market Presence
EB Frozen Food has a robust export logistics and compliance infrastructure:
- Products shipped in frozen containers using controlled cold chain logistics
- Registration with authorities like Singapore AVA, China CIQ, and Dubai Municipality
- Private label and branded shipments across:
- Southeast Asia (Singapore, Indonesia, Philippines)
- Middle East (UAE, Qatar, Saudi Arabia)
- North America (Canada)
- Europe (UK, Belgium)
Target Markets
- Supermarket and Hypermarket Chains
- Convenience Stores
- Frozen Food Distributors
- Airline Catering & Institutional Buyers
- Online Grocers and E-commerce Channels
Operational Capabilities
- Fully automated processing and packaging lines
- Over 100,000 square feet of integrated manufacturing and cold storage
- Custom formulation and packaging services
- Product development support for global retailers and foodservice brands
Certifications and Compliance
EB Frozen Food maintains a stringent compliance regime, including:
- HALAL Certification (JAKIM)
- HACCP
- ISO 22000
- MeSTI
- GMP
- Export registration with global regulatory bodies (e.g., SFA Singapore, FDA USA)
These certifications allow EB to participate in both high-regulation and halal-sensitive markets without additional reprocessing.
Customer Testimonials and Brand Recognition
EB is highly rated on regional e-commerce platforms (Shopee, Lazada, RedMart) and enjoys strong B2B customer retention. Product reviews cite:
- Consistent flavor and texture
- Easy preparation methods
- Attractive packaging and clear cooking instructions
The EB Kranch Series has received praise for its crispiness and oil-free compatibility, especially among urban, health-conscious consumers.
Major Achievements
- Exported to over 30 international markets with customized product SKUs
- Developed more than 100 SKUs in diverse flavor profiles and cooking formats
- Launched the EB Kranch Series, Malaysia’s first IQF air fryer-friendly snack range
- Maintained double-digit growth in export revenue for three consecutive years
EB Frozen Food Sdn Bhd continues to raise the bar in frozen food excellence by combining taste innovation, operational efficiency, and a deep understanding of global market needs.
