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Exhibiting at Asia Fruit Logistica 2025

AsiaWorld-Expo
3 Sept - 5 Sept, 2025

Product Offerings

Product Categories:

Food Processing Machines and Equipment

Products:

AI Grading Technology, Grading Machines, Sorting Machines

Ellips B.V., headquartered in Eindhoven, Netherlands, is a global leader in optical grading technology for the fresh produce industry. Specializing in advanced vision systems and AI-driven software solutions, Ellips empowers packhouses worldwide to maximize product quality, reduce waste, and improve operational efficiency through intelligent sorting and grading.

Core Business & Offerings

Ellips develops and supplies cutting-edge technologies for the optical grading of fruits and vegetables. The company’s flagship product is the TrueSort™ grading platform, which integrates seamlessly with high-speed sorting machines from leading manufacturers such as Elisam and Elifab.

Key Product Offerings:

  • TrueSort™ Grading Software
    • AI-powered optical grading based on size, color, shape, external defects, and internal quality
  • Camera and Sensor Technology
    • Multispectral and infrared imaging for internal fruit inspection
  • High-Throughput Integration
    • Compatible with machinery that processes up to 30 fruits per second per lane
  • Machine Interfaces
    • Customized integration with Elisam, Elifab, and other OEM systems

The system supports a wide variety of produce including apples, pears, citrus, cherries, blueberries, tomatoes, and more.

Specialization and Unique Strengths

  • AI-Driven Quality Control: Utilizes deep learning to continuously improve sorting accuracy based on customer-defined quality parameters
  • High-Speed Processing: Enables precise classification at high throughput with minimal human intervention
  • Internal Quality Detection: Detects defects such as rot, watercore, bruises, and internal browning
  • Flexible Software Customization: Systems are adapted to individual customer requirements and fruit varieties

Certifications and Compliance

Ellips' technology complies with European CE standards and integrates quality assurance protocols that support:

  • HACCP-Compliant Processing
  • Traceability and Data Logging
  • Remote Monitoring and Diagnostics

Its systems are built to meet the rigorous demands of food safety and international traceability standards in the global produce supply chain.

Shipment and Export Data

While Ellips B.V. does not publicly disclose shipment volumes, its systems are deployed in over 35 countries across:

  • Europe (Netherlands, Italy, Spain, Germany)
  • North America (USA, Canada)
  • South America (Chile, Peru, Argentina)
  • Asia-Pacific (Australia, New Zealand, India)
  • Middle East & Africa

Estimates based on industry deployment suggest:

  • Thousands of TrueSort™ installations worldwide
  • Millions of fruits graded per day using Ellips technology
  • Annual throughput per installation: Ranges from 5 to 100+ tons/day

Target Markets

Ellips serves a wide range of stakeholders in the agricultural value chain:

  • Fresh Produce Packers and Exporters
  • Agricultural Cooperatives
  • Large-Scale Farming Enterprises
  • OEM Partners in Sorting Machine Manufacturing

Its solutions are particularly suited for high-value crops where quality grading directly affects shelf life, market access, and pricing.

Financial Insights

As a privately-held firm, Ellips does not publish revenue figures. However, third-party market assessments position the company as a top-three global player in optical grading systems. The company has experienced consistent growth due to:

  • Rising global demand for automation in agriculture
  • Stringent quality expectations from retailers and regulators
  • Increased adoption of AI and real-time analytics in post-harvest technology

Ellips reinvests heavily in R&D, with an estimated 20% of annual revenue allocated to technology development.

Capabilities

  • In-House R&D and Software Development: Advanced image processing, machine learning, and deep AI training for defect detection
  • Global Installation and Support: Network of certified partners and service engineers worldwide
  • Remote Calibration and Diagnostics: Cloud-connected platforms for real-time system optimization
  • Multi-Brand Integration: Compatible with Elisam, Elifab, and third-party OEMs

Recognitions and Industry Positioning

Ellips is recognized globally for its technological leadership in produce grading and sorting. It is a frequent exhibitor at industry events such as:

  • Fruit Logistica (Berlin)
  • Asia Fruit Logistica (Hong Kong)
  • PMA Fresh Summit (USA)

Its AI grading advancements and internal defect detection technologies are consistently praised in trade publications and peer-reviewed industry journals.

Customer Testimonials

Packhouses utilizing Ellips systems report:

  • Reduction of manual sorting labor by up to 70%
  • Improved product consistency and shelf-life
  • Increased pack-out rates and market prices due to enhanced quality control

Major fruit exporters in countries like Chile, Italy, and the USA have adopted Ellips systems to meet the premium quality standards of large retail chains and supermarket groups.