Exhibiting at Asia Fruit Logistica 2025

Nihon Agri, Inc. is a Tokyo-based agritech company revolutionizing Japan's fresh produce sector through a combination of high-quality fruit production, smart logistics, and global market integration. With its headquarters in Shinagawa-ku, Tokyo, Nihon Agri acts as both a grower and value-chain coordinator, enabling Japanese fruit farmers to access international markets through data-driven technologies, optimized post-harvest systems, and strategic export services.

Core Business and Offerings

Nihon Agri delivers a full-stack agricultural business model that spans production, packing, marketing, and international distribution. Its core offerings include:

• Premium Japanese Fruit Production:

  • Apples
  • Grapes
  • Sweet Potatoes
  • Strawberries
  • Peaches
  • Pears Fruits are sourced directly from partnered growers across Japan and cultivated under strict quality protocols.

• Fruit Sorting and Packaging:

  • Centralized post-harvest processing facilities equipped with automatic sorting lines.
  • Customized packaging for export, e-commerce, and domestic B2B.

• Agricultural Consulting Services:

  • On-farm advisory to improve production consistency and export readiness.
  • Data-driven yield forecasting and harvesting optimization.

• Export of Japanese Fruits:

  • Direct export channels to Southeast Asia, East Asia, and the Middle East.
  • Specializes in airfreight-based perishable exports for freshness preservation.

• Agritech and Automation Solutions:

  • Smart agriculture deployment including sensors, IoT devices, and automated crop management tools.
  • Ongoing R&D into optimizing labor and post-harvest processes.

Specialization and Unique Strengths

• Farm-to-Fork Integration: Nihon Agri manages the entire fruit lifecycle—from farm to overseas customer—ensuring traceability and consistent quality.
• Premium Japanese Branding: Known for its flagship “ESSENCE” brand, which showcases Japan-grown produce in high-end packaging with provenance details.
• Technology-Enabled Farming: Implements AI and satellite data to assist growers in maximizing yields and minimizing input costs.
• Multichannel Sales Platforms: Operates through B2B exports, Rakuten Japan (e-commerce), and collaborations with luxury retail outlets in Singapore, Taiwan, and UAE.

Financial and Operational Scale

While private, Nihon Agri has demonstrated significant market impact since its founding:

• Founded: 2016
• Core Market Reach: Singapore, Hong Kong, Thailand, Taiwan, Vietnam, UAE
• Distribution Volume: Exporting over 200 tons of fruit annually (based on publicly disclosed shipping records and industry estimates)
• Growth Rate: 2X YoY growth in online and overseas sales (as of 2022–2023)

The company has received national and international attention for its pioneering integration of agriculture and data technology.

Target Market

Nihon Agri’s value proposition is targeted at:

• Overseas Premium Retailers and Supermarkets
• Asian Importers and Fresh Produce Distributors
• High-End Hospitality Chains and Restaurants
• E-commerce Grocery Platforms (Rakuten, Yahoo Japan)
• Japanese Farmers and Agricultural Cooperatives

The company supports both inbound (technology and advisory) and outbound (fresh produce export) flows.

Capabilities

• Post-Harvest Infrastructure: Chilled warehouses, optical sorters, and packaging automation aligned with international logistics timelines.
• Logistics Expertise: Proven record in short-lead-time exports using cold-chain systems for perishable produce.
• Farmer Onboarding and Training: Scalable partnership programs to help farmers meet quality and documentation standards.
• Digital Integration: Tracks fruit batches with embedded QR codes and digital traceability platforms.

Certifications and Compliance

• Japan Agricultural Standards (JAS)
• GAP (Good Agricultural Practices)
• Phytosanitary Certificates for Export
• Halal and Organic Certification (Product-Specific)

The company aligns its fruit and packing operations with strict safety, hygiene, and export inspection requirements set by Japan’s MAFF and international buyers.

Customer Testimonials

Public testimonials are primarily showcased through Rakuten reviews and international retail partnerships. Japanese-grown fruits marketed under Nihon Agri’s “ESSENCE” label have been praised for their consistency, flavor intensity, and packaging presentation.

Recognitions and Achievements

• Awarded 2020 J-startup Selection by METI (Japan Ministry of Economy, Trade, and Industry)
• Successful Expansion into UAE and Southeast Asia Retail Chains
• Featured in NHK and Nikkei Business for Export Innovation
• Built a Smart Farm Network with Over 50 Farmer Partners Across Japan