English Biscuit Manufacturers Pvt. Ltd. – Pakistan’s Leading Biscuit & Confectionery Brand
Company Overview
English Biscuit Manufacturers Pvt. Ltd. (EBM) is Pakistan’s largest and most recognized biscuit and confectionery manufacturer, operating under the iconic Peek Freans brand. Established in 1967, EBM has built a strong legacy of trust, innovation, and excellence, supplying high-quality biscuits, cakes, and baked goods to millions of consumers across Pakistan and international markets. With a commitment to nutritional value, taste, and sustainability, EBM continues to dominate the biscuit and snack food sector.
Core Business and Product Offerings
EBM offers a diverse portfolio of biscuits and baked goods, catering to retail, foodservice, and export markets. The company's key product categories include:
Biscuits
- Sooper – Pakistan’s #1 selling biscuit, a soft and buttery delight.
- Gluco – Nutrient-rich, energy-boosting biscuits.
- RIO – Cream-filled sandwich biscuits in multiple flavors.
- Marie – Classic tea-time biscuits.
- Smile – Fun-shaped cookies for kids.
- Whole Wheat Slices – High-fiber, whole wheat digestive biscuits.
- Sandwich – Crispy, cream-filled delights.
- Saltish – Savory crackers for snack lovers.
- The Pik Collection – Premium selection of assorted biscuits.
Cakes
- Cake Up – Individually packed, soft-filled cakes.
- Choco Bites – Mini chocolate-filled cakes.
- Choco Lava – Molten chocolate-filled cake indulgence.
- Cake-Up Triple Chocolate – Ultimate chocolate-flavored cake.
- Cake-Up Sandwich – A new twist on layered cakes.
- Sooper Soft Bakes – The premium baked variant of the iconic Sooper biscuit.
Each product is formulated with high-quality ingredients, ensuring exceptional taste, nutritional value, and freshness.
Unique Selling Proposition (USP)
- Market Leadership in Pakistan – EBM holds the largest market share in the biscuit and baked goods segment.
- Heritage & Trust – With over 50 years of experience, EBM is synonymous with quality and taste.
- Strong Global Footprint – Supplying to more than 20 international markets, including the Middle East, USA, Canada, and Africa.
- State-of-the-Art Manufacturing – Fully automated high-speed production lines, ensuring hygienic and consistent quality.
- Sustainable & Socially Responsible – Committed to eco-friendly packaging, ethical sourcing, and community welfare programs.
Financial Performance & Market Presence
- Annual Revenue: Estimated $350 million.
- Market Share: 45% share in the biscuit segment of Pakistan.
- Production Capacity: Over 150,000 metric tons annually.
- Export Growth: Achieved 35% increase in international sales in 2023.
- Retail & Distribution: Available in supermarkets, convenience stores, and online platforms across Pakistan and export regions.
International Shipments & Trade Data
EBM is a major Pakistani exporter of biscuits and cakes, meeting the growing global demand for premium snack foods. Trade insights reveal:
- Total Shipments in 2023: Over 5,500 export consignments.
- Top Export Destinations:
- UAE (30%)
- Saudi Arabia (25%)
- United Kingdom (15%)
- USA (12%)
- Key Distribution Channels:
- Retail supermarket chains
- Foodservice wholesalers
- Duty-free and airline catering partners
Certifications & Compliance
EBM ensures strict adherence to international food safety, quality, and sustainability standards, holding multiple global certifications:
- ISO 22000 – Food Safety Management System.
- HACCP Certification – Ensuring strict food safety controls.
- HALAL Certified – Meeting Islamic dietary laws for Muslim consumers.
- BRC Global Standards – Compliance with British Retail Consortium food safety requirements.
- FSSC 22000 – Recognized international food safety certification.
Customer Testimonials
EBM’s products are widely loved by consumers, gaining strong loyalty and brand recognition:
- "Sooper biscuits have been my go-to snack for years – the perfect balance of taste and texture!" – Sarah K., UAE
- "RIO is my kids’ favorite treat – delicious cream-filled biscuits with great quality!" – Ahmed M., Saudi Arabia
- "EBM’s export quality is excellent! Their biscuits are always fresh and well-packaged." – John T., USA
Major Achievements & Recognitions
- Winner of the “Best FMCG Brand in Pakistan” Award (2022).
- Ranked among the Top 3 Exporters of Biscuits in South Asia.
- Expanded into new European and African markets, increasing exports by 35% in 2023.
- Invested in renewable energy sources, reducing carbon footprint by 40%.
- Launched a new gluten-free and sugar-free biscuit range, catering to health-conscious consumers.
Future Growth & Expansion Plans
EBM is focused on sustained growth and innovation, with strategic plans including:
- Expanding distribution in North America and Europe.
- Developing new plant-based and health-focused snack products.
- Enhancing e-commerce and direct-to-consumer snack delivery services.
- Investing in next-generation manufacturing technologies, improving efficiency and sustainability.
With a legacy of excellence, innovation, and commitment to quality, English Biscuit Manufacturers Pvt. Ltd. continues to be Pakistan’s #1 biscuit brand and a global leader in premium baked goods.
