Product Offerings
Products:
Beverages: coffee, soft drinks, water
Confectionery & Snacks: chocolate, biscuits, candies
Groceries: olive oil, pasta & noodles, spices
Euro Arcade Sdn. Bhd., headquartered in Petaling Jaya, Selangor, Malaysia, is a leading importer, exporter, and distributor of fast-moving consumer goods (FMCG) across Southeast Asia. The company has earned a reputation for being a key channel partner for global food and beverage brands, bringing a diverse range of premium international products to the Malaysian and regional markets.
Brief History
Established with the mission of bridging global food brands with Southeast Asian consumers, Euro Arcade has grown into a pivotal distributor of household name brands. Over the years, the company has expanded its product categories, developed deep relationships with retailers and HORECA clients, and built a strong logistics and warehousing network.
Core Business
Euro Arcade’s operations span the import, wholesale distribution, and marketing of international FMCG brands. The company services supermarkets, convenience chains, independent retailers, foodservice distributors, and online marketplaces.
Key business areas include:
- Import and Distribution of branded FMCG products
- Export Services to regional partners in ASEAN
- Retail Partnerships for in-store promotions and merchandising
- Channel Management including B2B and e-commerce
Product and Service Offerings
Euro Arcade's extensive product portfolio includes:
Beverages
- Maresi Ice Coffee
- Nestlé Milo
- Nescafé
- Bottled water and functional drinks
Confectionery & Snacks
- Lindt, Toblerone, Ferrero Rocher
- KitKat, Nestlé, Quickbury biscuits
- Jacobsens Danish cookies
- Swittzz chocolates and candies
Groceries
- Huy Fong Sriracha sauces
- Napolina pasta, olive oil
- Maggi instant noodles and seasonings
- Global sauces, spices, and condiments
Non-Food FMCG
- Household cleaners
- Toiletries and personal care products
Specialisation and Core USP
- Multi-brand Portfolio: Access to over 50 international brands under one distributor
- Established Retail Network: Longstanding relationships with major supermarket chains and convenience outlets in Malaysia and beyond
- Brand Launch Expertise: Proven record in launching new international brands in Southeast Asia
- Agile Supply Chain: Robust warehousing and distribution capabilities to manage diverse product SKUs
Financials
While Euro Arcade is privately held and does not publicly disclose its financials, its operational scale suggests:
- Estimated annual revenue between RM 30–50 million (USD 6.5–10.5 million), based on volume of imported FMCG brands and regional market presence
- Partnerships with over 100 retail and wholesale clients
- Management of logistics for thousands of SKUs across food and non-food categories
Shipment Data
According to trade databases and logistics insights:
- Euro Arcade handles import volumes in excess of 200 TEUs annually
- Primary import origins: Europe (Germany, UK, Italy), North America, and ASEAN
- Exported FMCGs to regional neighbors such as Singapore, Indonesia, and the Philippines
Target Market
- Retail Chains: Supermarkets, hypermarkets, and minimarts
- HORECA Sector: Hotels, restaurants, and catering service providers
- Online Retailers: Platforms such as Lazada and Shopee
- Regional Wholesalers and Distributors seeking global brands
Capabilities
- Customs Clearance & Compliance: Fully managed import documentation and labeling
- Cold Chain Logistics: For sensitive and perishable FMCG items
- Promotions & Trade Marketing: In-store display and seasonal promotion campaigns
- Warehousing: Multi-temperature storage for diverse product categories
Certifications and Compliance
- Fully licensed by Malaysia’s Ministry of Health and Food Safety Authorities
- Complies with Halal labeling and import standards for food distribution in Malaysia
- Collaborates with global brands adhering to ISO, HACCP, and other food safety protocols
Customer Testimonials
Though no public testimonials are available, the long-term distribution agreements with multinational brands such as Lindt, Nestlé, Ferrero, and Napolina reflect a high level of trust and performance consistency in B2B relationships.
Major Achievements
- Recognized as an official distributor for global FMCG leaders including Nestlé, Maggi, Maresi, and Lindt
- Expanded reach to over 1,000 retail touchpoints across Malaysia
- Developed multiple in-house promotional campaigns with multinational brand partners
- Sustained growth across product categories despite global supply chain disruptions post-2020