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Exhibiting at International Food & Drink Event (IFE) 2025

1938
ExCeL London
17 Mar - 19 Mar, 2025

Product Offerings

Products:

Instant Noodles: REEVA, IDELIA, Glads

Instant Pasta: REEVA, IDELIA, Glads

Instant Mashed Potatoes: REEVA, IDELIA, Glads

Universal Seasonings: REEVA, IDELIA, Glads

Traditional Pasta: REEVA, IDELIA, Glads

Euro Food Service LLC is a major Ukrainian food manufacturer and distributor, recognized for its expansive production and export of instant meals, seasonings, and pasta products. Headquartered in Bila Tserkva, Kyiv region, the company has emerged as one of Ukraine’s most prominent FMCG producers, offering well-known brands such as REEVA, IDELIA, and Glads. With a strong foothold in both domestic and international markets, Euro Food Service plays a strategic role in Eastern Europe’s food manufacturing landscape.

Core Business

The company’s core business centers on the development, manufacturing, and distribution of ready-to-eat and easy-to-prepare food products. These include instant noodles, pasta, mashed potatoes, and seasonings. Euro Food Service operates with an integrated production model, controlling the entire value chain from raw material sourcing to final product distribution.

Its dual focus on private label manufacturing and branded goods allows the company to serve both B2B clients and end consumers through retail and foodservice channels.

Product Portfolio

Euro Food Service markets a comprehensive range of convenience food products under the REEVA, IDELIA, and Glads brands:

  • Instant Noodles

    • Quick-cook formats available in chicken, beef, mushroom, and other local flavors.
    • Offered in cups and pouches for consumer convenience.
  • Instant Pasta

    • Creamy, cheesy, tomato-based variants made for rapid preparation.
    • Targeted at urban consumers and travel/horeca sectors.
  • Instant Mashed Potatoes

    • Flavored varieties made with real dried potatoes, enriched with seasonings.
  • Universal Seasonings

    • Used in domestic kitchens and foodservice applications.
    • Includes both blended spices and single-ingredient packs.
  • Traditional Pasta

    • Durable dry pasta formats suited for traditional cooking, available in various cuts.

These products are designed for affordability, long shelf life, and ease of preparation—making them popular in both developing and developed markets.

Specialisation and Core USP

Euro Food Service distinguishes itself with its highly automated production lines, international food safety certifications, and ability to rapidly adapt to new market trends. Its core strengths include:

  • In-house product development with R&D support
  • Private label production for large retail networks
  • Export-ready packaging in multiple languages
  • High-volume production capacity ensuring global competitiveness

The company also specializes in customizing formulations to suit local palates and dietary guidelines for various international markets.

Financials and Market Reach

Though privately held, Euro Food Service is estimated to generate annual revenues exceeding $25 million, supported by its distribution in over 20 countries and dominant share in Ukraine’s instant food market. The company has experienced consistent double-digit growth, particularly in exports, since 2015.

Its strategic location near Kyiv allows for efficient logistics throughout Ukraine and to neighboring EU, CIS, and Middle Eastern countries.

Shipment Records and Export Activity

Euro Food Service is a regular exporter with documented trade shipments to:

  • Eastern Europe: Poland, Romania, Moldova, Hungary
  • Central Asia: Kazakhstan, Uzbekistan
  • Middle East and Africa: Iraq, Libya, UAE, and Egypt
  • Western Europe: Germany, Italy, and UK (via ethnic and value retail chains)

According to trade data sources, the company has completed over 120 international shipments in the past year, with an estimated total export value of $10–12 million. REEVA noodles and IDELIA mashed potatoes are its most shipped items.

Target Market

Euro Food Service serves a wide customer base including:

  • Retail Supermarkets: Both domestic and international
  • Distributors and Importers: Focused on Eastern European, MENA, and Central Asian markets
  • Foodservice Clients: Supplying horeca, institutional buyers, and military rations
  • Private Label Buyers: European discount chains and independent retailers

The company’s product pricing and versatility make it especially attractive in developing regions and during periods of economic inflation or supply chain disruption.

Capabilities

  • Manufacturing Facility: Equipped with high-speed production lines for dry mixes, extruded noodles, and seasonings
  • Packaging Formats: Flexible options including sachets, cups, bulk bags, and private label SKUs
  • Research and Development: Continuous flavor innovation and cost optimization
  • Warehousing & Logistics: Located in Bila Tserkva with close proximity to Ukrainian highway and rail networks

Certifications and Compliance

Euro Food Service ensures full compliance with international food quality and safety systems:

  • ISO 22000: Food Safety Management Systems
  • HACCP: Hazard Analysis and Critical Control Points
  • Halal Certification: For key export markets in MENA and Central Asia
  • Customs and Label Compliance: Multilingual packaging and EU label standardization

The company regularly undergoes third-party audits and quality assurance evaluations to retain access to regulated markets.

Customer Testimonials

Although direct customer reviews are limited online, repeat purchase data and long-term retail partnerships speak to the company’s reliability and product quality. International distributors often cite Euro Food Service as a “dependable, high-volume producer with fast lead times and consistent taste.”

Major Achievements

  • Ranked among Ukraine’s top 5 instant noodle and mashed potato producers
  • Exported to over 20 countries, with expanding operations in North Africa and Central Europe
  • Developed a new generation of plant-based seasoning lines to meet emerging dietary trends
  • Launched e-commerce distribution in select EU countries in partnership with regional distributors

Euro Food Service LLC continues to expand its role as a major force in the convenience food sector, delivering high-efficiency production, consistent quality, and international flavor variety to consumers worldwide.