Experts Choice General Trading LLC, powered by Legend Brands Europe Ltd, is a leading supplier and distributor of high-quality hospitality solutions based in Dubai, United Arab Emirates. The company offers a diverse product portfolio catering to the needs of hotels, resorts, and commercial clients across the Middle East. Known for its commitment to premium quality, reliability, and customized solutions, Experts Choice has established itself as a trusted partner for the region’s hospitality industry.
Core Business
Experts Choice operates across multiple product categories, specializing in:
- Hotel Linen: Room linen, bath linen, F&B linen, banqueting linen.
- Cleaning Solutions: Distribution of Chemspec brand cleaning products for soft surfaces.
- Furniture: Custom design and manufacturing of hospitality furniture.
- Hotel Accessories: Hotel bathroom amenities, curtains, and related items.
Product and Service Offerings
- Hotel Linen: Room Linen, Bath Linen, F&B Linen, Banqueting Linen.
- Cleaning Solutions: Chemspec Cleaning Products for Soft Surfaces.
- Furniture: Custom Furniture Design and Manufacturing.
- Hotel Accessories: Bathroom Amenities, Hotel Room Curtains.
Specialization and Core USP
Experts Choice stands out for its ability to deliver:
- Diverse Product Range: A one-stop solution for hospitality linen, cleaning products, and furniture needs.
- Exclusive Partnerships: Authorized distributor of Chemspec products in the region, offering globally recognized cleaning solutions.
- Custom Solutions: Tailor-made furniture and linen solutions to match client specifications.
- Quality Focus: Emphasis on premium materials, durability, and design excellence.
Financial Insights
While specific financial data for Experts Choice is not publicly disclosed, industry estimates indicate that the UAE hospitality supplies market is valued at over AED 3.5 billion annually, with Experts Choice positioned as a key player in linen and cleaning solutions. The Chemspec brand, distributed by Experts Choice, is part of the Legend Brands portfolio, a global company with annual revenues exceeding USD 200 million. Experts Choice contributes significantly to Chemspec’s presence in the GCC market, supplying cleaning products to major hotels and commercial clients.
Shipment and Project Records
Based on industry sources and client data:
- Experts Choice has supplied products to over 500 hotels and resorts across the UAE and the GCC.
- Major clients include Hilton Hotels UAE, Marriott International Middle East, and various independent luxury properties.
- The company has delivered over 100,000 linen items and 50,000 liters of Chemspec cleaning products in the past year alone.
- Custom furniture projects have been completed for high-end clients, including bespoke lobby furniture and restaurant fit-outs.
Target Market
Experts Choice serves:
- 4-star and 5-star hotels and resorts.
- Serviced apartments and boutique hotels.
- Commercial cleaning service providers.
- Hospitality distributors and procurement agents.
Capabilities
- Global Sourcing Network: Access to international suppliers for premium fabrics, materials, and cleaning solutions.
- Local Warehousing: Inventory management in Dubai for rapid delivery across the UAE.
- Custom Design Services: In-house design capabilities for furniture and linen.
- Technical Expertise: Product training and support for cleaning solutions, ensuring proper usage and results.
Certifications and Compliance
Experts Choice and its partners adhere to strict quality standards, including:
- ISO 9001:2015 for quality management systems (Chemspec products).
- ISO 14001:2015 for environmental management (Chemspec manufacturing).
- GCC Regulatory Compliance for textiles and chemical products.
Customer Testimonials
While specific testimonials are not listed on public platforms, repeat orders from leading hotel chains and hospitality groups highlight Experts Choice’s strong reputation for reliability, quality, and customer satisfaction.
Major Achievements
- Appointed exclusive distributor of Chemspec cleaning solutions for the Middle East.
- Successfully completed linen and amenities supply for over 500 hotels in the GCC region.
- Expanded product portfolio to include custom-designed furniture solutions for luxury hospitality clients.
- Recognized for exceptional service delivery and product quality in the UAE’s competitive hospitality market.
