EXPO TEAM, operating under the brand "VIV Africa" and headquartered in Kigali, Rwanda, is a leading trade show organizer dedicated to the livestock and poultry sectors across the African continent. Their flagship event, the Africa Poultry Show, serves as a vital platform for stakeholders in the poultry value chain to connect, collaborate, and promote technological and commercial advancements in the industry.
Brief History
The Africa Poultry Show was launched by VIV Worldwide under the umbrella of EXPO TEAM, with the first major edition hosted in Kigali, Rwanda, in 2017. Recognizing the growing demand for specialized agribusiness events in Sub-Saharan Africa, EXPO TEAM developed this show into a biennial platform showcasing the latest innovations in poultry farming, veterinary health, and animal nutrition.
Core Business
EXPO TEAM specializes in organizing and managing:
- Agribusiness Exhibitions: Featuring international and regional exhibitors in poultry, animal health, feed, and processing technologies.
- Conferences and Leadership Forums: Panels and seminars led by global experts in poultry science, veterinary health, and agri-entrepreneurship.
- Business Networking Events: Facilitating B2B matchmaking, investor meetings, and government-private sector dialogues.
Through these services, EXPO TEAM connects producers, distributors, researchers, and investors across Africa.
Specialization and USP
The Africa Poultry Show is uniquely focused on poultry production and related technologies in the African context. Key differentiators include:
- Strategic African Hub Location: Kigali offers easy access to participants from East, Central, and Southern Africa.
- Strong Regional Focus: Addressing challenges unique to the African poultry sector, such as biosecurity, feed costs, and productivity.
- Inclusive Stakeholder Participation: Involvement of smallholder farmers, agritech startups, NGOs, and policy-makers.
- Hybrid Conference Formats: Offering both in-person and virtual engagement options.
This focused approach allows for deep dives into regional issues and tailored solutions.
Financials and Participation Data
As a trade show organizer, revenue is generated through sponsorships, booth rentals, and delegate registrations. Based on previous editions:
- Exhibitors: Over 100 companies from 20+ countries including the Netherlands, India, South Africa, and China
- Visitors: More than 3,000 attendees, including agribusiness professionals, government officials, and investors
- Sponsorship Revenue: Estimated over $500,000 USD per edition
- Booth Occupancy Rate: Over 90% booked capacity in recent editions
- Key Exhibitor Sectors:
- Poultry feed and nutrition (35%)
- Animal health and vaccines (30%)
- Hatchery and equipment technology (20%)
- Processing and packaging (15%)
Target Market
The Africa Poultry Show targets:
- Poultry producers and cooperatives
- Veterinary companies and pharmaceutical suppliers
- Agritech and farm equipment providers
- NGOs and international development organizations
- Investment firms and government agencies focused on agribusiness
These stakeholders benefit from exposure to cutting-edge technology and regional market insights.
Capabilities
EXPO TEAM’s strengths include:
- Large-scale event management infrastructure with logistical support for international exhibitors
- Multilingual content delivery to cater to English, French, and local language speakers
- Curated conference content with high-level speakers and panelists
- Post-event reports and analytics for exhibitors and sponsors
Their professional approach and international standards in event execution have positioned them as a preferred partner for agribusiness expos in Africa.
Certifications and Compliance
As an organizer of international trade fairs, EXPO TEAM complies with:
- Global Association of the Exhibition Industry (UFI) Best Practices
- Local health and safety standards in Rwanda and hosting countries
- ISO-aligned event management protocols
They also coordinate with ministries of agriculture and livestock for regulatory alignment and support.
Customer Testimonials
Exhibitors and delegates consistently highlight:
- Strong ROI from booth participation through qualified lead generation
- Efficient and professional logistics and support services
- High-quality conferences with actionable insights tailored to Africa
Satisfaction rates from post-event surveys have consistently exceeded 85%, with many exhibitors returning for multiple editions.
Major Achievements
- Hosted the largest poultry-focused event in Africa, positioning Rwanda as a continental hub for livestock trade shows
- Facilitated hundreds of B2B partnerships and distribution deals across East and Central Africa
- Partnered with leading industry associations such as the Rwanda Poultry Industry Association and Dutch Poultry Centre
- Recognized for contributing to capacity building in Africa’s poultry sector through technical seminars and workshops
EXPO TEAM continues to elevate Africa’s poultry industry through impactful events that bring together the public and private sectors, drive innovation, and foster sustainable growth.
