Exhibiting at Middle East Poultry Expo 2025

Petra Livestock Expo, headquartered in Amman, Jordan, is a premier event organizer focused on the livestock and agricultural sectors across the Middle East. Known for its flagship annual exhibition, the Petra Livestock Expo serves as a critical platform for industry stakeholders to showcase innovations, establish partnerships, and engage in knowledge exchange related to animal farming, veterinary care, and agri-technology.

Brief History

Launched in the early 2000s, Petra Livestock Expo was initiated in response to the growing need for a specialized trade show that supports the livestock industry in Jordan and neighboring countries. Over the years, it has evolved into a regional benchmark for animal farming and agricultural trade events, attracting participants from the Middle East, North Africa, and beyond. Hosted annually in Amman, the event has steadily increased in scale, participation, and scope.

Core Business

Petra Livestock Expo's operations revolve around organizing and managing:

• International Exhibitions: Featuring booths from global and regional companies in animal husbandry, veterinary science, feed production, and farming equipment.
• Conferences and Technical Sessions: Addressing critical topics such as animal health, biosecurity, sustainability, and production efficiency.
• Business Networking Events: Facilitating interactions among producers, suppliers, researchers, and policymakers.

Their comprehensive event offerings support the promotion of advanced technologies and facilitate regional trade partnerships in the livestock sector.

Specialization and USP

Petra Livestock Expo is recognized for:

• Dedicated livestock focus—making it one of the few events in the region exclusively centered around livestock production and related sectors.
• Scientific and practical synergy—blending academic sessions with business showcases.
• Strong regional presence—backed by support from agricultural ministries, veterinary associations, and trade bodies.
• Multi-sector participation—including dairy, poultry, aquaculture, and veterinary medicine.

Its location in Jordan—a strategic gateway to Middle Eastern and North African markets—makes it a vital hub for agricultural collaboration.

Financials and Participation Data

Though not a commercial enterprise in the traditional sense, Petra Livestock Expo generates revenue through exhibition fees, sponsorships, and conference registrations. Based on public and industry sources:

• Annual Participation:
  • Over 100 exhibitors from 15+ countries
  • More than 4,000 visitors including veterinarians, farmers, researchers, and industry professionals
• Exhibition Area: ~4,000 square meters
• Sector Representation:
  • Animal feed and nutrition (30%)
  • Veterinary pharmaceuticals and services (25%)
  • Dairy and poultry technologies (20%)
  • Equipment and farm automation (15%)
  • Governmental and academic institutions (10%)

Target Market

The expo caters to a diverse mix of stakeholders:

• Livestock farmers and cooperatives
• Veterinary professionals and academics
• Distributors and manufacturers of agricultural supplies
• Government regulatory agencies and NGOs
• Investors and innovation-driven startups in agri-tech

Its target markets include Jordan, GCC countries, North Africa, and select European companies looking to expand into the MENA region.

Capabilities

Petra Livestock Expo provides:

• Customized booth design and support services for exhibitors
• Multilingual interpretation and promotion for international participants
• On-site logistics coordination for live animal showcases and machinery displays
• Digital promotion tools, including video highlights and online directories for exhibitors

These capabilities enhance the experience for both exhibitors and visitors, ensuring smooth execution and high visibility.

Certifications and Compliance

The event adheres to:

• Local Ministry of Agriculture Regulations for livestock handling and exhibition
• International Safety Standards for public events and livestock transport
• Veterinary Protocols for disease prevention and animal welfare compliance during exhibitions

These measures ensure a safe, hygienic, and professionally managed event environment.

Customer Testimonials

Exhibitors and participants consistently highlight:

• High-quality networking opportunities with key decision-makers in the agriculture sector
• Effective lead generation and regional market exposure
• Value-added sessions that combine practical training with scientific research

Participant surveys conducted during recent editions show a 90% satisfaction rate for event organization and networking outcomes.

Major Achievements

• Successfully hosted over 15 annual editions, each with growing international participation
• Partnered with government ministries and major agricultural institutions in Jordan
• Launched educational campaigns promoting veterinary standards and sustainable farming practices
• Became a recognized regional meeting point for livestock development strategies

Petra Livestock Expo continues to play a pivotal role in shaping the future of livestock and agriculture in Jordan and the broader MENA region by facilitating trade, technology transfer, and collaborative dialogue.