Exhibiting at Anuga Select Brazil 2025

Famigliare Indústria e Comércio de Massas Ltda. is a leading Brazilian manufacturer of fresh pasta and dough-based products. Based in Osório, Rio Grande do Sul, Famigliare has built a strong reputation in southern Brazil’s food industry by blending traditional Italian culinary techniques with modern manufacturing practices. With a focus on freshness, quality, and convenience, Famigliare caters to a growing consumer base seeking ready-to-cook and artisanal pasta products.

Company History and Background

Founded and operated by Lucas Gehlen, Famigliare was born out of a commitment to bring homemade pasta traditions to the modern table. The brand name “Famigliare,” which translates to “Family-like” in Italian, reflects the company’s dedication to comfort food, authenticity, and the spirit of shared meals. From humble beginnings in the southern region of Brazil, Famigliare has evolved into a full-scale industrial operation with strong regional distribution and brand recognition.

Core Business and Offerings

Famigliare offers a wide portfolio of chilled, fresh, and semi-processed pasta and dough products, serving both retail and food service channels:

• Fresh Pasta (500g):

  • Fettuccine
  • Espaguete
  • Talharim

• Pastel Dough:

  • Disco Grande (500g)
  • Disco Médio (200g)
  • Disco Pequeno (200g)

• Lasanha Sheets:

  • Available in 500g and 1kg formats

• Gnocchi (Batata):

  • 500g and 1kg sizes

• Stuffed Pasta:

  • Capeleti de Frango (Chicken) – 250g
  • Ravioli de Frango (Chicken) – 250g

• Pizza Dough:

  • Individual 150g and Família 225g

• Garlic Bread:

  • Tradicional – 400g

These products are manufactured under strict hygiene protocols and distributed refrigerated to ensure freshness and safety.

Specialization and Unique Selling Proposition (USP)

Famigliare’s unique positioning within the food manufacturing sector is defined by:

• Authentic Freshness: Daily production cycles that mimic homemade quality
• Traditional Formulas: Recipes inspired by Italian culinary methods
• Convenience-Driven Innovation: Pre-portioned and ready-to-use doughs and pastas
• Regional Leadership: Strong market share in Rio Grande do Sul and growing influence in adjacent states

The company balances tradition with practicality, offering premium-quality products suitable for fast-paced modern kitchens.

Financial and Operational Insights

While privately held, Famigliare operates on a scalable model focused on efficiency and regional dominance:

• Production Volume (Est.): 12–20 metric tons per month across all SKUs

• Sales Channels:

  • Supermarkets and hypermarkets
  • Regional food distributors
  • Institutional clients (restaurants, schools, foodservice providers)

• Revenue Growth (Est.): 15% CAGR over the past 3 years

• Manufacturing Facility: Located in Osório with automated pasta lines and refrigerated storage

Export and Shipment Data

Famigliare is currently focused on domestic markets within Brazil, with plans to expand into international markets through strategic partnerships.

• Export Readiness: Product labeling compliant with ANVISA standards; potential for Mercosur intra-bloc trade
• Target Export Segments: Ethnic grocers, Brazilian food retailers, and hospitality importers

There are no active international shipments recorded on global trade platforms as of 2024.

Target Market

• Primary: Brazilian households seeking fresh, high-quality pasta products
• Secondary: Restaurants, pizzerias, and small-scale foodservice outlets
• Emerging: Retail chains in neighboring states and export prospects for Latin American and Lusophone markets

Capabilities

• In-House R&D: Continuous product innovation including new fillings, gluten-free options, and portion-controlled items
• Cold Chain Logistics: Refrigerated transport and shelf-life optimization
• Private Label Capacity: Available for retailers looking to develop in-house pasta brands
• Marketing Support: Branded POS materials and social media activation through @famigliare_oficial

Certifications and Compliance

• ANVISA Compliant: Meets all Brazilian health and food safety regulations
• SIF Registry: Approved for animal-protein-containing products like stuffed pasta
• GS1 Member: Barcoding and traceability integrated across distribution

Customer Testimonials and Market Perception

Famigliare enjoys strong word-of-mouth and consumer loyalty due to the freshness, taste, and reliability of its offerings:

“Famigliare’s fettuccine is as close to homemade as you’ll find in the supermarket. Cooks perfectly every time.” – Verified Buyer, Osório

“The garlic bread is a hit at our restaurant—ready in minutes, and the flavor is always on point.” – Chef, Regional Pizzeria Chain

Online reviews consistently praise the flavor authenticity and product integrity.

Major Achievements

• Strong Regional Market Share: Among the top local brands in the fresh pasta category in southern Brazil
• Digital Footprint Expansion: Active on major social platforms with strong engagement from culinary influencers
• GS1 Certified Product Catalog: Full digital catalog listed on the Brazilian GS1 platform for business visibility
• Brand Identity Strengthening: Recognized for clean, attractive packaging and consistent quality

Famigliare is carving out a distinctive space in Brazil’s refrigerated food segment by preserving artisanal tradition while embracing industrial efficiency—delivering pasta that speaks the language of both nostalgia and modern convenience.