Exhibiting at Anuga Select Brazil 2025

Farinha de Milho A Tostadinha is a traditional Brazilian food manufacturing company located in Pedra Bela, São Paulo, specializing in the production of toasted flours and grain-based products. Known for its flagship brand “Tostadinha,” the company serves a loyal regional consumer base and has built a solid reputation through its commitment to flavor authenticity and local culinary heritage.

Company History and Background

With deep roots in the countryside culinary traditions of São Paulo state, Farinha de Milho A Tostadinha has operated for several decades as a family-owned and regionally anchored manufacturer. The company’s mission has remained consistent: to produce high-quality toasted corn and cassava flours that meet the expectations of Brazilian households, restaurants, and food processors who value authenticity and tradition in everyday cooking.

Core Business and Offerings

The company produces a range of dry, shelf-stable products tailored to Brazil’s diverse food culture. Its core product lines include:

• Corn-Based Products:

  • Traditional Toasted Corn Flour (Farinha de Milho Tostada)

• Cassava-Based Products:

  • Toasted Cassava Flour (Farinha de Mandioca Tostada)

• Grains and Derivatives:

  • Regionally sourced grains such as rice, beans, and soy derivatives

• Condiments and Seasonings:

  • Blended seasoning packets for rice, feijão, meats, and stews
  • Traditional Brazilian flavor profiles such as garlic, onion, parsley, and annatto

• Sauces:

  • Locally manufactured sauces for use with meats and grains (category under expansion)

All products are manufactured under strict hygiene protocols and cater primarily to domestic consumer habits rooted in rustic, flavorful home cooking.

Specialization and Unique Selling Proposition (USP)

Farinha de Milho A Tostadinha stands out in its category due to:

• Traditional Roasting Methodology: Utilizes slow-roasting processes that enhance flavor and texture, unlike mass-market alternatives
• Regional Brand Trust: Strong loyalty in interior São Paulo and parts of southeastern Brazil
• Affordable and Accessible: Positioned for wide consumption across socioeconomic classes
• Product Versatility: Farinhas serve as bases for farofas, side dishes, and other culinary preparations

These qualities position the brand as a staple ingredient in Brazilian pantries, especially for traditional meals and celebrations.

Financial and Operational Insights

While the company does not publicly disclose financial figures, its steady operational output and long-standing local presence indicate a stable business model based on volume sales and wholesale distribution.

• Production Volume (Est.): Several hundred metric tons annually across flours and grain categories

• Distribution Channels:

  • Regional supermarkets
  • Small grocery stores
  • Food service outlets and institutional kitchens

• Sales Model: Focused on wholesale, with select retail packaging options

• Pricing Strategy: Competitive pricing aligned with mass-market flour producers

Export and Shipment Data

Farinha de Milho A Tostadinha is currently focused on domestic production and has not established a verifiable export presence.

• Export Potential: High, particularly for Brazilian diaspora markets in the U.S., Portugal, and Japan
• Regulatory Readiness: Labeling and documentation not currently adapted for international markets

Target Market

• Primary: Brazilian households in rural and suburban communities
• Secondary: Restaurants and food services using traditional grains and seasonings
• Potential: Ethnic food distributors abroad seeking authentic Brazilian staples

Capabilities

• Grain Processing: Cleaning, roasting, grinding, and packaging units for corn and cassava
• Seasoning Blending: On-site mixing of dry herbs and spices
• Logistics: Regional trucking and wholesale fulfillment across São Paulo state

Certifications and Compliance

• Local Health Compliance: Registered and licensed under São Paulo state agricultural and health authorities
• Food Labeling: Meets Brazilian regulations for allergen disclosure and nutritional information
• Sanitary Practices: Follows Brazilian guidelines for food safety in dry goods manufacturing

Customer Testimonials and Market Perception

Though no formal online testimonials are publicly listed, Tostadinha is widely regarded in Pedra Bela and neighboring municipalities as a symbol of quality and culinary nostalgia.

“A Tostadinha não pode faltar na nossa cozinha — é a base da farofa do domingo em família.” – Cliente de Vargem Grande do Sul

“O sabor da farinha da Tostadinha lembra o tempo da minha avó.” – Consumidora de Bragança Paulista

These community-rooted perceptions contribute to strong brand affinity in the company’s operating region.

Major Achievements

• Brand Longevity: One of the most established food brands in the Pedra Bela region
• Household Penetration: High repeat purchase rate within local markets
• Cultural Integration: Featured in local culinary festivals and traditional recipes
• Consistent Regional Distribution: Stocked regularly by independent grocers and wholesalers

Farinha de Milho A Tostadinha represents a benchmark in Brazil’s regional food economy, honoring culinary traditions through its commitment to authenticity, product quality, and deep community roots.