Exhibiting at Thaifex - Anuga Asia 2025

Fashion Food Co., Ltd. is a leading snack and instant noodle manufacturer headquartered in Sam Phran, Nakhon Pathom, Thailand. Founded with a vision to deliver innovative and flavorful snack solutions to both domestic and global markets, the company has grown into one of Thailand’s most recognized food exporters in the ready-to-eat snack segment.

Company Overview

With decades of industry experience, Fashion Food has developed a diverse product portfolio under its core and sub-brands, offering consumers globally a taste of authentic Thai flavors infused into modern snack formats. The company maintains a vertically integrated production model with in-house R&D, manufacturing, and packaging capabilities, ensuring high quality, flavor consistency, and scalable output.

Product Portfolio

Fashion Food manufactures a wide array of snack products and instant noodles categorized into the following:

1. Snacks

• Tomato-flavored chips
• Paprika chips
• Vegetable sticks
• Corn pops
• Durian snacks
• Seaweed sticks
• Squid-flavored sticks
• Chocolate & Cheese-flavored sticks

These are offered in various pack formats, sizes, and seasoning intensities, suitable for multiple consumer preferences and regional markets.

2. Instant Noodles

• FF Cup Noodles (Tom Yum, Lab flavors)
• Shogun Dried Noodles (premium segment)
• Noodle Concept (rice-based instant noodles)
• Packaged and cup varieties targeted at both value and premium consumer segments

3. Dried Noodles & Custom SKUs

• Flat and round dried noodles for culinary, institutional, or private-label applications

Brands

Fashion Food operates under several distinct and market-focused brands:

• FF – Flagship brand for chips and flavored snacks
• Torpido – Boldly flavored snacks and corn-based products
• Sampran – Traditional and local Thai snack variants
• Shogun – Premium noodle and ramen-style products
• Noodle Concept – Health-conscious and rice-based noodle solutions

These brands cater to different price segments, demographic groups, and regional flavor preferences.

Manufacturing Capabilities

Fashion Food’s manufacturing facility in Nakhon Pathom is equipped with:

• Fully automated extrusion and frying lines
• Seasoning tumblers and packaging machines
• Steam and hot-air noodle dryers
• High-speed sachet filling lines for condiments
• Private-label capability with branding support

The factory operates with a production capacity exceeding 20,000 tons/year, serving both high-volume and custom-order clients.

Certifications & Food Safety Compliance

The company adheres to internationally recognized quality standards and food safety protocols, including:

• GMP (Good Manufacturing Practice)
• HACCP (Hazard Analysis and Critical Control Points)
• ISO 14001 – Environmental management system
• Halal Certification – For global Muslim markets
• Compliance with Thai FDA and export regulatory requirements

Certifications are audited periodically to ensure compliance with major import markets including the EU, Middle East, and ASEAN.

Export Markets

Fashion Food Co., Ltd. exports more than 60% of its total production volume. Its international footprint spans:

• Southeast Asia – Malaysia, Vietnam, Indonesia, Philippines
• East Asia – China, Hong Kong, Taiwan, South Korea
• Middle East – UAE, Saudi Arabia
• Europe – UK, Germany
• Oceania – Australia, New Zealand

Key international buyers include food distributors, retail supermarket chains, and private-label clients.

Private Label & OEM Capabilities

The company provides turnkey solutions for international clients seeking:

• Custom flavor development
• Flexible pack sizes and labeling
• Shelf-life optimization for long-haul export
• Localized compliance for import documentation

Fashion Food supports clients from ideation through to final shipment.

Marketing & Digital Engagement

Fashion Food maintains a growing digital presence via:

• Facebook – FashionFoodOfficial
• LinkedIn – Fashion Food Co. Ltd.

Their platforms feature new product launches, B2B partnership announcements, trade show participation (THAIFEX, ANUGA), and distributor recruitment drives.

Leadership

• Managing Director: Mr. Sirillan Pitoon
• Oversees company growth strategy, export expansion, and product development

Notable Strengths

• Deep understanding of Southeast Asian and international flavor trends
• Diverse product lines catering to various income segments
• Strong presence in export markets with localized SKUs
• Consistent investment in technology and quality assurance
• Vertical integration enabling rapid scale-up and flexible innovation

Conclusion

Fashion Food Co., Ltd. stands as one of Thailand’s most versatile and export-focused snack and noodle manufacturers. With a strong portfolio of brands, scalable operations, and a commitment to flavor innovation, the company is ideally positioned to serve global food buyers looking for certified, flavorful, and customized snack solutions from Southeast Asia. Its OEM capabilities and deep regional expertise make Fashion Food a reliable partner for international food brands and importers.