Exhibiting at Anuga Select Brazil 2025

Fazenda Carnielli is a distinguished Brazilian agritourism and artisanal food production enterprise located in Venda Nova do Imigrante, Espírito Santo. With deep roots in Italian immigrant heritage, the farm has become a celebrated symbol of quality, tradition, and innovation in Brazil’s rural tourism and premium food segments. Known for its specialty coffees, handmade cheeses, and traditional embutidos, Fazenda Carnielli offers a multi-sensory experience that blends agriculture, gastronomy, and tourism.

Company History and Background

Founded by descendants of Italian immigrants who settled in the mountainous interior of Espírito Santo, Fazenda Carnielli began as a small family farm and has evolved into a benchmark for rural excellence. Over the years, the Carnielli family expanded their offerings beyond agriculture, embracing tourism and direct-to-consumer sales to preserve and share their cultural and culinary legacy. The farm is now a regional attraction and national reference in agrotourism.

Core Business and Offerings

Fazenda Carnielli operates across two interconnected verticals: artisanal food manufacturing and experiential tourism.

• Artisanal Food Products:

  • Coffees:
    • Café Arábica Especial
    • Café Jacu (rare specialty coffee harvested from Jacu bird digestion)
  • Cheeses:
    • Queijo Resteia Defumado (smoked cheese)
    • Queijo Parmesão Reservado (aged parmesan)
  • Embutidos:
    • Socol (traditional capicola-style pork cut)
    • Linguiça Defumada (smoked sausage)
  • Dairy Products:
    • Requeijão
    • Iogurtes naturais e com frutas
  • Grain Products:
    • Fubá (stone-ground cornmeal)
    • Canjiquinha
  • Sweets and Preserves:
    • Doce de Leite
    • Geleias artesanais (e.g., jabuticaba, fig, orange)
  • Baked Goods:
    • Biscoitos Artesanais (handmade cookies)

• Agrotourism Experiences:

  • Guided farm tours and cheese-making demos
  • Specialty coffee tastings
  • Farm-to-table culinary experiences
  • Educational workshops for schools and families

Specialization and Unique Selling Proposition (USP)

Fazenda Carnielli stands out through its:

• Cultural Heritage: Strong Italian-Brazilian identity reflected in products and experiences
• Premium Quality: Use of traditional recipestural ingredients, and sustainable farming
• Rare Offerings: Among the few producers of Café Jacu, one of the most exclusive coffees in the world
• Immersive Experiences: Integrated rural tourism, education, and gastronomy in one destination

This fusion of farm life and high-quality craftsmanship makes Fazenda Carnielli a destination brand, not just a product label.

Financial and Operational Insights

Although privately owned and not obligated to disclose financials, Fazenda Carnielli operates a vertically integrated model that combines direct sales, on-farm retail, and B2B distribution.

• Annual Visitors (Est.): 15,000–20,000 agrotourism participants

• Product Distribution:

  • On-site retail
  • Online store
  • Select gourmet and natural product stores in Espírito Santo and surrounding regions

• Coffee Production Volume (Est.): 5–10 metric tons/year

• Cheese Production: Small-batch, limited production with aging chambers

Export and Shipment Data

Fazenda Carnielli is export-ready, though its focus remains on the Brazilian domestic market.

• Potential Export Products:
  • Café Arábica Especial and Café Jacu
  • Socol and Parmesão Reservado
• Export Certifications: Compliance with Brazilian food safety laws; packaging and documentation adaptable for foreign markets
• Target Markets: Specialty coffee importers, gourmet retailers, and luxury culinary suppliers abroad

Target Market

• Primary: Brazilian families and tourists seeking rural and gastronomic experiences
• Secondary: High-end retailers and gourmet food distributors
• Tertiary: Coffee connoisseurs, cheese aficionados, and culinary tourism operators

Capabilities

• Farm Infrastructure:

  • Processing facilities for dairy, meats, and grains
  • Coffee roasting and packaging units
  • Refrigeration and aging facilities for cheeses and meats

• Tourism Infrastructure:

  • Visitor center with retail store
  • Outdoor seating and tasting areas
  • Educational classrooms and event space

• Sustainability Practices:

  • Integrated crop-livestock systems
  • Biodiversity conservation through agroforestry
  • Waste recycling and water treatment on site

Certifications and Compliance

• MAPA (Ministry of Agriculture) Certification: Compliance for food safety and animal product processing
• SISBI Registration: Local meat processing approval for embutidos
• Tourism Accreditation: Certified by state tourism boards for educational and experiential tourism

Customer Testimonials and Market Perception

Fazenda Carnielli is praised for its authenticity, flavor, and hospitality:

“A experiência do café foi maravilhosa. Você sente o terroir de Venda Nova em cada xícara.” – Coffee Tourist from Belo Horizonte

“O socol é de altíssima qualidade, com sabor inigualável. Vale cada centavo.” – Gourmet Shop Owner, Vitória

“Levar as crianças para conhecer a produção de queijo foi educativo e delicioso.” – Parent and Educator, Vila Velha

These endorsements reflect the farm’s strong emotional and gastronomic connection with its clientele.

Major Achievements

• Pioneer in Café Jacu Production: One of the few Brazilian farms processing this rare delicacy
• Award-Winning Cheeses: Queijo Parmesão Reservado recognized in regional dairy competitions
• Cultural and Educational Recognition: Frequently featured in regional tourism circuits and culinary media
• Sustainability Leadership: Example of how small-scale agriculture can integrate eco-tourism and value-added food processing

Fazenda Carnielli exemplifies Brazil’s new wave of agribusiness—where culture, sustainability, and excellence converge to deliver experiences and products of unmatched quality.