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Exhibiting at Foodex Japan 2025

Tokyo
11 Mar - 13 Mar, 2025

Product Offerings

Product Categories:

Consulting and Professional Services, Information Technology and Software

Products:

Advocacy: Representation of Colombian poultry farmers

Research: Industry studies and statistical reports

Education: Training programs and workshops

Promotion: Marketing campaigns for poultry consumption

About Federación Nacional de Avicultores de Colombia (FENAVI)

The Federación Nacional de Avicultores de Colombia (FENAVI) is the leading trade association representing the Colombian poultry sector. Established to support and promote the interests of chicken and egg producers in Colombia, FENAVI plays a crucial role in advocacy, research, industry regulation, and market development. The organization is instrumental in ensuring sustainable growth and competitiveness in the poultry industry, which is a vital part of the Colombian economy.

Core Business

FENAVI operates as a non-profit association that provides strategic support and representation for poultry farmers. Its main activities include:

  • Advocacy & Policy Support – Representing the interests of poultry producers in governmental and international forums
  • Market Development – Running national campaigns to boost the consumption of chicken and eggs
  • Scientific Research – Conducting studies on poultry nutrition, health, and sustainable farming practices
  • Education & Training – Offering workshops, certifications, and training programs for farmers
  • Animal Health & Welfare – Implementing best practices and ensuring compliance with health regulations

The Colombian Poultry Industry

The poultry sector is a key contributor to Colombia’s agricultural GDP, with chicken and egg production forming the backbone of the nation's protein consumption. FENAVI plays a critical role in supporting the growth and modernization of this industry.

Industry Data & Economic Impact

  • Poultry accounts for over 70% of Colombia’s total meat consumption
  • Chicken production exceeds 1.7 million metric tons annually
  • Egg production surpasses 17 billion units per year
  • The industry supports more than 400,000 direct and indirect jobs
  • Annual revenues from poultry production exceed COP 20 trillion (approx. $5 billion USD)

Market Presence & Growth

Colombia is one of Latin America's top poultry producers, with FENAVI facilitating continuous market expansion and technological innovation. The organization works closely with government agencies, international trade partners, and private stakeholders to enhance the competitiveness of Colombian poultry products.

Key Market Drivers

  • Growing domestic demand for poultry products due to affordability and nutritional value
  • Export potential to neighboring countries and beyond, with expansion efforts targeting Ecuador, Peru, and Central America
  • Adoption of modern farming technologies, increasing efficiency and sustainability
  • Strong consumer education campaigns, leading to a higher per capita poultry consumption

Shipments & Distribution

FENAVI works alongside major poultry producers to optimize supply chain efficiency and logistics. The industry has well-established distribution networks, ensuring fresh and high-quality poultry products reach markets nationwide.

  • 98% of chicken production is consumed domestically
  • Strong integration with retail chains, supermarkets, and food service sectors
  • Development of export strategies to further penetrate international markets

Certifications & Compliance

FENAVI actively promotes strict compliance with global food safety and sustainability standards. The organization collaborates with the Colombian government and international agencies to ensure quality, hygiene, and animal welfare.

Certifications & Industry Standards

  • GMP (Good Manufacturing Practices) for poultry farms and processing plants
  • HACCP (Hazard Analysis and Critical Control Points) for food safety management
  • BPM (Buenas Prácticas de Manufactura) compliance with national health regulations
  • Sustainable Poultry Farming Initiatives, focusing on reducing environmental impact

Customer & Consumer Trends

Rising Per Capita Consumption

  • Chicken: 35+ kg per capita annually
  • Eggs: Over 300 units per capita annually
  • Increasing consumer preference for protein-rich, affordable, and versatile food sources

Consumer Insights

  • Health-conscious choices driving demand for organic and antibiotic-free poultry
  • Growing urbanization contributing to increased consumption of convenience poultry products
  • Supermarket dominance in retail poultry sales, followed by butchers and local markets

Achievements & Recognitions

FENAVI has been recognized as a leading force in Latin America’s poultry industry, contributing to policy advancements, market development, and industry innovation.

  • Organizer of the International Poultry Congress, attracting industry leaders from across the globe
  • Pioneer of national campaigns such as ‘El pollo es el mejor’, aimed at increasing poultry consumption
  • Leader in sustainability initiatives, promoting responsible poultry farming
  • Strong partnerships with international organizations for research and development in poultry farming

Conclusion

FENAVI is the backbone of the Colombian poultry industry, driving growth, innovation, and market development. With strong industry leadership, advocacy efforts, and consumer-focused initiatives, FENAVI ensures that Colombian poultry producers remain competitive on a global scale. The organization’s commitment to sustainability, quality, and economic impact makes it a key player in the agricultural sector.