Fenor Foods International Corp. is a Philippine-based manufacturer and exporter of premium dried fruits, seafood products, and purple yam (ube) derivatives. With its headquarters in Caloocan City, Metro Manila, the company has established itself as a reputable supplier of export-quality tropical food products under the “Miki’s” brand. Leveraging rich local resources and global food safety practices, Fenor Foods serves a diverse customer base spanning the Asia-Pacific, North America, and Middle East regions.
Company Background
Founded by Daniel T. Echavez, Fenor Foods International Corp. began as a modest enterprise aiming to elevate Filipino agri-food exports. Over time, the company has grown into a full-scale production and distribution operation, equipped with processing facilities capable of handling significant volume while maintaining artisanal quality standards.
The company emphasizes quality control, product innovation, and community-based sourcing, working closely with local farmers and fisherfolk to support inclusive growth in agricultural and coastal communities.
Core Business and Product Offerings
Fenor Foods operates across three main product verticals:
1. Dried Fruits & Chips
- Dried Mango Slices and Chips
- Dried Pineapple Rings
- Dried Jackfruit and Papaya Cubes
- Coconut Chips and Young Coconut Chips
- Dried Cantaloupe Chips
These products are processed using low-temperature drying methods to preserve flavor, color, and nutrients, targeting health-conscious consumers and premium retailers abroad.
2. Dried Fish & Seafood
- Dried Anchovies (Dilis)
- Dried Herring, Danggit, and Nemipterid
- Dried Squid
Sourced from certified coastal partners, these are cleaned, salted, and sun- or machine-dried to meet international market requirements, especially in Filipino communities overseas.
3. Purple Yam (Ube) Products
- Pure Ube Powder and Extract
- Ube Halaya Mix
- Ube Pancake and Waffle Mix
These value-added products cater to bakery, dessert, and beverage manufacturers seeking authentic Filipino ube flavor and texture.
Unique Selling Proposition (USP)
Fenor Foods sets itself apart through:
- Export-grade quality with consistent product specifications and compliance
- Diverse tropical product line under one supply umbrella
- Customization options for bulk orders, white labeling, and private packaging
- Focus on innovation, with expanding lines in ready-to-mix and health-oriented foods
Target Market
Fenor Foods targets:
- International distributors and importers
- Ethnic grocery retailers and Filipino stores abroad
- Food manufacturers and re-packagers
- E-commerce platforms and health food brands
Main geographic markets include the United States, Canada, Japan, United Arab Emirates, and Australia.
Capabilities
The company operates a scalable processing and export system featuring:
- Food-safe drying, packaging, and labeling lines
- Quality assurance inspections for each export batch
- Cold storage and warehousing facilities
- Export documentation and customs clearance support
The operations are supported by an agile supply chain rooted in trusted local sourcing cooperatives.
Financial Overview
While private and unlisted, Fenor Foods' operational scale indicates:
- Annual export capacity of 150–250 metric tons
- Estimated revenue of PHP 10–25 million per year, driven by regular international shipments
- Revenue diversification through both retail-packaged goods and bulk ingredient supply
Shipment and Trade Data
Based on export tracking and industry directories:
- Annual export volume: 100+ TEUs, primarily fruit chips and dried seafood
- Export frequency: Monthly consolidated and direct shipments
- Logistics partners: Ties with both air and sea freight providers
Certifications and Compliance
Fenor Foods adheres to:
- FDA Philippines standards for food production and packaging
- Export documentation compliance, including phytosanitary and Certificate of Origin
- Ongoing efforts toward acquiring Halal and HACCP certifications for wider market penetration
Customer Testimonials
“Miki’s dried mango and coconut chips consistently rank among our best sellers in the ethnic snack aisle.”
— Retail Buyer, California
“Reliable shipping schedules and competitive pricing make Fenor a solid export partner.”
— Importer, UAE
Achievements
- Launched over 20 SKUs under the Miki’s brand in both retail and bulk formats
- Established a stable supply chain of over 200 small-scale farmers and fisherfolk
- Participated in major trade fairs, including IFEX Philippines and international food expos
- Ongoing product development in purple yam-based mixes and vegan-friendly snacks
Fenor Foods International Corp. continues to elevate Philippine agri-food exports with a focus on quality, sustainability, and market adaptability. As global demand grows for authentic, healthful, and culturally rooted foods, Fenor Foods remains a trusted bridge from Filipino farms and coasts to tables worldwide.
