Exhibiting at Anuga Select Brazil 2025

Ferreira Charcutaria Alimentos is a Brazilian artisanal meat processing company based in Leme, São Paulo. Specializing in high-quality cured meats and traditional charcuterie products, the company is led by Willys Donizetti Ferreira and has become known for its dedication to authentic flavor, craftsmanship, and small-batch production.

Company History and Background

Ferreira Charcutaria was established with the vision of preserving the art of traditional charcuterie while adapting it to contemporary tastes and food safety standards. Drawing from regional Brazilian and European influences, the company produces a variety of dry-cured, smoked, and seasoned meat products using time-honored methods. Its founder, Willys Donizetti Ferreira, brings a deep understanding of the food industry and an unwavering commitment to product excellence.

Core Business and Offerings

The company’s core operations focus on the manufacture of artisanal meat products, especially those traditionally prepared using charcuterie techniques:

• Charcuterie Products:

  • Salames: Traditional dry-cured salamis with regional seasoning
  • Linguiças: Smoked sausages with varied spice profiles
  • Presuntos: Cured hams aged for flavor and texture development

• Other Embutidos:

  • Craft-style embutidos including calabresa, copa, and seasoned pork cuts
  • All products are preservative-conscious and made in small batches for quality control

These offerings are produced in compliance with Brazilian food safety regulations and cater to niche markets seeking gourmet and high-flavor meat products.

Specialization and Unique Selling Proposition (USP)

Ferreira Charcutaria differentiates itself through:

• Handcrafted Quality: Manual production processes ensure authentic textures and flavors
• Flavor Innovation: Unique spice blends and aging techniques adapted to regional preferences
• Local Sourcing: Meats and spices are sourced from nearby producers in São Paulo state
• Small-Batch Production: Enables rigorous quality control and consistent artisan-level outputs

These factors position Ferreira Charcutaria as a premium supplier of specialty meat products for consumers who value taste authenticity and artisanal heritage.

Financial and Operational Insights

As a private, small-scale operation, Ferreira Charcutaria runs a lean business model optimized for regional sales and direct-to-consumer distribution.

• Estimated Output: Several hundred kilograms of embutidos per month

• Distribution Model:

  • Direct sales through WhatsApp and regional networks
  • Participation in local food fairs and gastronomic events
  • Partnerships with specialty food stores and butcheries

• Revenue Streams: Primarily from fresh orders, subscription boxes, and seasonal promotions (e.g., festive ham packages)

Export and Shipment Data

Ferreira Charcutaria currently serves the domestic Brazilian market only. There are no verifiable exports recorded as of 2024.

• Export Potential: High appeal in niche international markets such as Portuguese, Italian, and Latin-American delicatessens
• Readiness Challenges: Export labeling, shelf-life testing, and international certifications would be required for market entry

Target Market

• Retail Consumers: Urban and rural buyers interested in high-end, gourmet cured meats
• Restaurants and Caterers: Seeking authentic Brazilian charcuterie options for premium menus
• Specialty Food Stores: Delis and butcheries offering regional and artisanal meats
• Gastronomy Events: Food expos, culinary festivals, and farmer's markets

Capabilities

• Processing Facilities: Small-scale workshop with cold rooms and smoking units
• Custom Formulation: Ability to tailor spice blends and meat curing times for custom batches
• Direct-to-Customer Logistics: Regional delivery network for fresh and preserved goods
• Educational Outreach: Occasional tasting events and technical workshops on charcuterie

Certifications and Compliance

• MAPA Registration: Complies with federal and state guidelines for meat processing and hygiene
• Sanitary Oversight: Inspections by local health departments in São Paulo
• Ingredient Transparency: Clean labeling practices, with clear information on curing agents and allergens

Customer Testimonials and Market Perception

Although the company has limited online exposure, word-of-mouth and regional loyalty remain its strongest assets.

“O salame do Ferreira é incomparável – defumado na medida certa, com aquele sabor de roça que não se encontra por aí.” – Cliente de Pirassununga

“Sempre peço a linguiça defumada para os churrascos do fim de semana. É sucesso garantido.” – Consumidor em Leme

This organic support has helped the company expand its reach throughout the interior of São Paulo.

Major Achievements

• Regional Market Penetration: Active supplier to boutique meat retailers in the Campinas and Ribeirão Preto regions
• Participation in Local Fairs: Presence in food fairs such as Feira do Produtor Rural and Expo Carnes Artesanais
• Product Innovation: Launch of limited-edition cured cuts with seasonal spices and traditional regional techniques
• Family Business Recognition: Featured in local press for its role in preserving traditional food practices

Ferreira Charcutaria Alimentos embodies the essence of Brazil’s artisanal food revival—crafting cured meats with heritage, integrity, and unmatched flavor for consumers who value authenticity in every bite.