Fishergold Food Industries Sdn Bhd is a prominent Malaysian manufacturer and exporter specializing in high-quality surimi-based frozen and chilled seafood products. Established with a vision to innovate and diversify processed seafood offerings, the company operates from Bukit Mertajam, Penang, strategically located to serve both domestic and international markets efficiently.
Core Business
Fishergold is a vertically integrated food processing company with a strong focus on the production of:
- Frozen Boiled Products
- Frozen Fried Products
- Frozen Breaded Products
- Chilled Fresh Products
- Surimi-Based Products
The company caters to both retail and foodservice segments under multiple brand names including Seabrew, Festta, Pago, and Rasegar. With halal certifications and stringent quality control standards, Fishergold ensures product safety and consistency across its offerings.
Product Offerings
The product portfolio is extensive, targeting diverse consumer preferences:
- Frozen Boiled Products: Fish Ball, Fuzhou Fish Ball
- Frozen Fried Products: Fried Fish Ball, Fried Wantan, Pillow Fried Fish Cake
- Frozen Breaded Products: Fish Nugget
- Chilled Fresh Products: Vegie Fish Ball
- Surimi-Based Innovations:
- Cheese Seafood Tofu
- Chicken Ball
- Chicken Flavoured Fish Chip
- Crab Drumstick
- Golden Crab Ball
- Japanese Dumpling (Chicken/Prawn Fillings)
These products are crafted using premium surimi and other high-grade ingredients, processed under hygienic conditions to maintain flavor and nutritional value.
Specialization and Core USP
Fishergold's strength lies in its expertise in surimi-based value-added seafood products, coupled with:
- Halal certification (ensuring compliance for Muslim-majority markets)
- Private label and OEM capabilities for regional and global retailers
- Customizable packaging solutions to suit distributor and HORECA needs
- Continuous product development and R&D investments
Its capability to provide ready-to-eat and heat-and-serve products makes it a preferred supplier for convenience food markets.
Financials and Market Performance
While Fishergold is a private company and does not publicly disclose detailed financials, market intelligence platforms and export databases indicate steady growth and active participation in global trade:
- According to ImportYeti and Trademo, Fishergold has executed over 250 international shipments across key markets including Singapore, Indonesia, Brunei, the Middle East, and Europe.
- Product categories like Fish Ball and Seafood Tofu are among the most frequently exported items.
- The company has maintained a consistent export growth rate estimated at 8-10% annually over the past 5 years.
Target Markets
Fishergold serves a diverse international customer base including:
- Wholesalers and food distributors
- Supermarkets and hypermarkets
- Foodservice providers and hotel chains
- Airlines and catering companies
The company is particularly strong in the ASEAN region, and is actively expanding into Middle Eastern and European halal food markets.
Manufacturing Capabilities
Fishergold’s factory in Penang is equipped with:
- Modern IQF (Individual Quick Freezing) systems
- Automated forming and frying lines
- Vacuum packaging facilities
- Cold storage warehouses ensuring safe storage and logistics
The facility complies with HACCP, GMP, and Halal standards and regularly undergoes inspections and audits for food safety compliance.
Certifications and Compliance
- HALAL Certified – Jakim Malaysia
- HACCP – Food safety control for global exports
- GMP Certified
- Veterinary Health Mark (VHM) – Malaysia Ministry of Agriculture
- Compliant with export documentation and requirements for EU and GCC countries
Shipment Records
Based on trade data from platforms such as Volza and Trademo:
- Fishergold has shipped more than 250 consignments in the last three years
- Key destinations include Singapore, UAE, Hong Kong, Brunei, and Germany
- Main product exports: Frozen Fish Ball, Seafood Tofu, and Crab Stick
These shipments illustrate Fishergold’s established international logistics and its ability to meet customs, packaging, and regulatory standards of multiple jurisdictions.
Customer Testimonials
Though direct testimonials are not published, B2B customer feedback highlighted in trade forums and buyer directories indicate:
- High satisfaction with product consistency
- Reliable logistics and on-time deliveries
- Responsiveness to private label and bulk order customizations
Achievements
- Successful entry into over 15 international markets
- Recognition by Malaysia External Trade Development Corporation (MATRADE) as a competitive exporter
- Participation in regional food expos including MIHAS and THAIFEX Anuga
Fishergold Food Industries continues to strengthen its position as a leading innovator in surimi-based seafood solutions, with a clear commitment to quality, compliance, and customer satisfaction.
