Exhibiting at IFEX Philippines 2025

Fitrite, Inc. is a well-established food and beverage manufacturing and export company headquartered in Quezon City, Philippines. Known for its extensive line of Filipino products tailored for international markets, Fitrite has carved a niche as a major consolidator and exporter of branded and OEM products under various Filipino food categories. It plays a critical role in bridging domestic agricultural produce and global consumer demand, especially among overseas Filipino communities.

Brief History

Founded over three decades ago, Fitrite began as a modest local business focusing on regional food specialties. With the increasing global migration of Filipinos and growing international interest in ethnic cuisines, the company transitioned into export-oriented operations in the early 1990s. Through years of market adaptation and brand building, Fitrite grew into a household name among Filipino food exporters and a trusted partner for international distributors seeking authentic Philippine products.

Core Business

Fitrite’s core operations include food and beverage manufacturing, product consolidation, and international distribution. The company manages a wide portfolio of food products ranging from condiments and seasonings to ready-to-drink beverages and seafood. It caters to both institutional buyers and ethnic food retailers in countries with significant Filipino communities.

Product and Service Offerings

Fitrite offers an expansive portfolio across various food categories:

• Beverages:

  • Cool Taste brand juices and fruit drinks in flavors such as Four Seasons, Guyabano, Mango, Lychee, and Melon.

• Condiments & Seasonings:

  • Phil Supreme and Pangasinan Agamang lines featuring bagoong, sinigang mix, kare-kare mix, and spicy coating blends.

• Sweet Preserves & Desserts:

  • Dagupan and Phil Supreme products including nata de coco, halo-halo mix, fruit preserves, and syrups.

• Culinary Mixes & Noodles:

  • Mother’s Choice and Fil-Choice selections with palabok mix, chicken breading, and noodle packs.

• Frozen Marine & Vegetable Products:

  • Ready-to-cook seafood and vegetable packs curated for export.

These offerings are available under Fitrite’s proprietary brands or through white-label/OEM agreements with international clients.

Specialization and Core USP

Fitrite’s strength lies in its extensive sourcing network and product consolidation services, which allow it to maintain product diversity while ensuring competitive pricing and consistent quality. Its strategic partnerships with regional manufacturers and farmers enable it to deliver traceable, authentic Filipino food products with international certifications. Additionally, Fitrite is known for adapting Filipino favorites into export-ready formats suitable for mainstream retail markets.

Financial Strength

Although Fitrite is privately held and does not disclose detailed financials, its export records indicate a strong and growing presence in global markets:

• Estimated annual exports worth USD 5 million to 7 million
• Servicing over 20 international markets, including the United States, Canada, Japan, Australia, and the Middle East
• Partnerships with over 100 importers and retail chains globally

These figures reflect a resilient and diversified revenue base built on long-term client relationships.

Shipment Data

Based on data from global trade platforms and Philippine export statistics:

• Fitrite has fulfilled 1,200+ international shipments over the last five years.
• Average shipment value ranges between USD 4,000 to USD 30,000.
• Top export markets include California (USA), Ontario (Canada), Dubai (UAE), and Sydney (Australia).
• Regularly exports beverages and seasonings in containerized loads via consolidated shipments.

Target Market

Fitrite targets the following customer segments:

• Ethnic Food Retailers: Serving Filipino and Asian grocery stores abroad
• Mainstream Supermarkets: Via private label and white-label contracts
• Food Service Distributors: Supplying restaurants and catering services
• E-commerce Channels: Through international Filipino food delivery platforms

The company’s primary market includes the global Filipino diaspora, with an increasing appeal among other Asian and multicultural consumers.

Capabilities

Fitrite’s operational infrastructure and capabilities include:

• Consolidation and export packaging facilities in Quezon City
• Cold chain logistics for perishable goods
• In-house R&D and product development team
• Compliance with FDA, Halal, and export certifications
• Customized OEM/white-label manufacturing

This enables scalable operations and tailored solutions for buyers with specific branding or product formulation needs.

Certifications and Compliance Records

Fitrite maintains robust quality assurance and export compliance through:

• Philippine FDA license to operate
• Halal Certification for selected product lines
• Export accreditations by the Department of Trade and Industry (DTI)
• Product registrations in major import markets (e.g., FDA USA)

These certifications demonstrate Fitrite’s commitment to food safety, quality, and regulatory compliance.

Customer Testimonials

Fitrite’s long-term partnerships with major Filipino grocery chains and food distributors in the United States and Canada serve as indirect testimonials to product consistency and service reliability. Retailers have praised the company for timely deliveries, quality packaging, and authentic taste profiles that resonate with Filipino consumers abroad.

Major Achievements

• Launched the Cool Taste beverage line in over 10 countries
• Developed over 150 SKU variations under various Filipino food categories
• Recognized by DTI as a notable exporter in food and condiments sector
• Expanded operations to include seafood and frozen product lines
• Maintained uninterrupted export operations even during pandemic disruptions

Fitrite, Inc. continues to be a cornerstone of Filipino food culture in international markets, combining heritage recipes with global market readiness through its expansive product lines and export capabilities.