Exhibiting at International Food & Drink Event (IFE) 2025

Food Extraordinaire Ltd, based in Enfield, United Kingdom, is a specialist food wholesaler and importer focused on delivering high-quality Eastern European groceries to the UK market. With a strong emphasis on Romanian and Hungarian food products, the company caters to the growing diaspora communities across the UK while also attracting British consumers with a taste for traditional and artisanal European fare.

Core Business and Product Offerings

Food Extraordinaire Ltd operates as a wholesale distributor supplying a broad range of ambient, chilled, and frozen goods to ethnic grocery stores, supermarkets, restaurants, and independent retailers. The company's import operations ensure direct access to authentic Eastern European brands, maintaining the freshness and quality of traditional products.

Product Categories:

• Romanian Products:

  • Traditional dry and fresh sausages
  • Preserved vegetables and pickles
  • Dairy products including traditional cheeses and yoghurts
  • Romanian mineral waters and soft drinks
  • Specialty confectionery

• Hungarian Products:

  • Artisan pantry goods such as paprika sauces and canned stews
  • Hungarian sweets, chocolates, and cookies
  • Fruit syrups and carbonated beverages
  • Packaged ready-to-eat meals

The portfolio includes both shelf-stable and chilled lines, offering flexibility to various types of retail and foodservice clients.

Unique Selling Proposition

Food Extraordinaire Ltd distinguishes itself through deep regional sourcing capabilities and cultural authenticity. Unlike mainstream importers, the company works closely with niche Eastern European producers to bring in products rarely found in UK supermarkets, giving ethnic consumers a taste of home and offering British shoppers an exploration into unique culinary traditions.

Market Reach and Sales Channels

Food Extraordinaire serves:

• Independent Eastern European retailers across Greater London and beyond
• Convenience stores and ethnic supermarkets with dedicated Romanian or Hungarian sections
• Restaurants and caterers specializing in Balkan or Central European cuisine
• Online resellers and wholesalers

With a strong presence in ethnically concentrated neighborhoods, the company provides consistent supply and support to stores that are crucial to diaspora communities.

Export and Shipment Insights

While primarily a UK-based importer, Food Extraordinaire handles:

• Weekly shipments from Romania and Hungary via road and container logistics
• Consolidated orders from multiple regional manufacturers to optimize freight costs
• Direct-to-store delivery in London and surrounding counties using in-house logistics or third-party courier networks

Trade monitoring platforms report multiple monthly import shipments from Eastern Europe, particularly during festive seasons, highlighting strong demand cycles tied to cultural calendars.

Target Market

• Romanian and Hungarian expatriate communities in the UK
• Ethnic grocery store owners seeking authentic stock
• British consumers exploring foreign and gourmet food products
• Foodservice operators offering Eastern European menus

The company's specialization allows it to provide a deeper assortment of SKUs compared to mainstream ethnic wholesalers.

Capabilities

• Direct import partnerships with producers in Romania and Hungary
• Product selection advisory to store owners based on community demand
• Custom sourcing solutions for clients seeking niche products
• Multilingual customer service supporting Romanian and Hungarian-speaking retailers

Certifications and Compliance

• Fully registered with UK food import and distribution regulatory authorities
• Products comply with UK labeling laws and food safety standards
• Maintains cold chain logistics protocols for perishable imports

Achievements and Community Role

• Played a key role in supplying Romanian food products during Brexit transition, ensuring continuity of supply
• Recognized within diaspora communities as a trusted source for cultural food items
• Frequently listed as a preferred supplier for independent Eastern European stores in London and Midlands

Food Extraordinaire Ltd continues to expand its product lines and distribution reach, addressing the growing demand for authentic, high-quality Eastern European foods in the multicultural UK food landscape.