Frozen Food, Agricultural Products, Beverages, Sauces & Condiments, packaging, food processing, Logistics, Agro-based Industry Products, fruits and vegetables
Agricultural Produce: Fruits, Vegetables, Floriculture
Agro-Based Industry Products: Processed Foods, Beverages
The Federal Agricultural Marketing Authority (FAMA) is a statutory agency under Malaysia’s Ministry of Agriculture and Food Security (MAFS), established in 1965 with the mandate to coordinate, improve, and modernize the marketing of agricultural products across the country. As a key player in Malaysia’s agri-food ecosystem, FAMA facilitates structured market access, digital innovation, and rural economic development through its extensive infrastructure, regulatory policies, and direct support programs for farmers and agripreneurs.
FAMA’s core mission is to enhance the efficiency, competitiveness, and inclusiveness of Malaysia’s agricultural marketing systems. It acts as a bridge between producers and markets, ensuring that agricultural goods reach local and international buyers under competitive and sustainable frameworks.
FAMA’s strength lies in its holistic marketing framework, covering upstream advisory, midstream infrastructure, and downstream consumer access. Its programs support value chain actors from farm to fork through interventions such as price stabilization, cold chain logistics, product branding, and e-commerce enablement.
FAMA is a vital contributor to Malaysia’s agro-based GDP and agricultural exports. Through its structured marketing and export facilitation platforms, it directly enhances the livelihoods of over 100,000 agri-entrepreneurs and indirectly supports millions more through market linkages.
FAMA plays a critical role in expanding Malaysia’s agro-based trade footprint. Through its export facilitation initiatives, it assists local producers in meeting international standards, securing certifications, and connecting with foreign buyers via trade fairs and business matching.
FAMA is at the forefront of Malaysia’s agri-digitalization push. Its platforms enable digital onboarding of farmers, traceability, and online sales integration.
FAMA enforces and facilitates adherence to food safety and quality certifications to ensure that Malaysian agricultural products meet domestic and international standards.
FAMA’s initiatives extend beyond trade to support rural development, women entrepreneurship, food security, and climate-resilient agriculture.
“Thanks to FAMA, we transitioned from being a small local farm to exporting processed pineapple to Singapore and Brunei with proper packaging and Halal certification.”
— Founder, Agromas Pineapple Cooperative, Johor
“FAMA's Pasar Tani has helped us maintain price stability during inflationary periods and deliver fresh products to consumers directly.”
— Market Operator, Terengganu Farmers’ Market
FAMA has received national and international recognition for its role in transforming Malaysia’s agri-food sector.
The Federal Agricultural Marketing Authority (FAMA) stands as a cornerstone institution in Malaysia’s agricultural economy, empowering farmers, strengthening supply chains, and enabling export readiness. With a blend of market infrastructure, digital transformation, and rural empowerment, FAMA continues to enhance the national agri-food landscape in line with Malaysia’s 2030 Shared Prosperity Vision.
