Product Offerings
Products:
Electric Pizza Ovens: Fornetto Electric Pizza Oven
Accessories: Wooden Pizza Peel, Refractory Stone
Fornetto Comércio de Fornos Elétricos Ltda. is a Brazilian manufacturer and retailer of high-performance electric pizza ovens and related accessories, catering to the growing demand for artisanal pizza-making at home and in small-scale commercial kitchens. Established in São Paulo, Fornetto has emerged as a leader in the premium electric oven market in Brazil, combining Italian design inspiration with Brazilian manufacturing expertise.
Company Overview
Fornetto is dedicated to transforming the pizza-making experience for Brazilian customers by offering a combination of aesthetic design, superior functionality, and durable construction. With a mission to make the art of pizza-making accessible to enthusiasts and professionals alike, Fornetto has built a loyal customer base through its innovative products and customer-centric approach.
Core Business
Fornetto specializes in:
- Electric Pizza Ovens: Designed for both home and commercial use, the ovens deliver high-temperature performance with precise temperature control, ensuring crispy, evenly baked pizzas.
- Pizza-Making Accessories: Including wooden pizza peels, refractory stones, and other essential tools that complement the pizza-making process.
- After-Sales Support and Warranty Services: Providing customers with a robust post-purchase experience, including technical support and maintenance.
Specialization and USP
Fornetto's unique strengths include:
- Brazilian Manufacturing with Italian Inspiration: Local production that combines Italian culinary design principles with the convenience of electric ovens.
- High-Temperature Capabilities: Ovens reaching temperatures of up to 500°C, mimicking traditional wood-fired pizza ovens.
- Compact Design for Home Use: Enabling users to achieve professional-grade pizzas without large, bulky equipment.
- Energy Efficiency: Optimized for energy consumption while delivering high performance.
- Growing Market Presence: Established as a niche player in the premium kitchen appliance segment in Brazil.
Financials
While Fornetto is a privately held company and does not publicly disclose financials, market research and estimates indicate:
- Annual Sales Volume: Estimated 3,500–4,000 electric pizza ovens sold in Brazil as of 2024.
- Revenue Estimates: Approximately BRL 6–8 million annually, based on product pricing and sales volumes.
- Sales Growth: Double-digit growth over the past three years, driven by the increasing popularity of home cooking and the artisanal food trend.
Shipment Data
Based on Brazilian export-import data and market reports:
- Fornetto primarily operates in the domestic market, with limited exports to neighboring Latin American countries.
- Top Domestic Markets: São Paulo, Rio de Janeiro, and Minas Gerais account for over 70% of sales.
- Plans for international expansion into the Latin American market, particularly Chile and Argentina, are under consideration for 2025.
Target Market
Fornetto serves:
- Home Cooking Enthusiasts: Individuals passionate about authentic pizza-making.
- Small-Scale Commercial Kitchens: Including pizzerias, bakeries, and cafes seeking efficient and compact ovens.
- Retail Partners and Distributors: Local kitchenware stores and online marketplaces across Brazil.
Capabilities
- Manufacturing Facility: São Paulo-based plant with a focus on electric oven production.
- Product Development Team: Specializing in electric heating technology and ergonomic design.
- Customer Support Services: Dedicated hotline and online support for product inquiries, maintenance, and troubleshooting.
- Distribution Channels: Direct sales via the company website, retail partnerships, and growing presence on e-commerce platforms like Mercado Livre and Amazon Brazil.
Certifications and Compliance
- INMETRO Certification: Ensuring compliance with Brazilian safety and quality standards for electrical appliances.
- Energy Efficiency Ratings: Compliance with Brazilian energy efficiency regulations for household appliances.
- Consumer Protection Compliance: Aligned with Brazilian legal standards for warranties and customer rights.
Customer Testimonials
"Fornetto's oven has completely changed our home pizza nights. The quality is amazing, and it feels like having a pizzeria at home." – São Paulo customer
"We use Fornetto ovens in our bakery for focaccias and pizzas. It's reliable, efficient, and delivers consistent results every time." – Bakery owner in Rio de Janeiro
Major Achievements
- Pioneered the premium electric pizza oven market in Brazil.
- Sold over 10,000 electric pizza ovens cumulatively since launch.
- Recognized in Brazilian culinary media for product innovation and design.
- Positive customer feedback with a 4.8-star average rating across online platforms.
- Developed a strong community of home chefs and culinary influencers who promote the brand organically.