Foshan Haitian Flavouring & Food Co., Ltd. is the largest seasoning manufacturer in China and one of the most prominent condiment producers globally. Headquartered in Foshan, Guangdong Province, the company is widely known for its flagship brand HADAY, which encompasses a broad portfolio of soy sauces, oyster sauces, vinegars, and other seasoning products that are household staples in millions of kitchens across Asia and beyond.
Company Overview
Founded in 1955 and officially restructured into a joint-stock company in 2007, Haitian is a publicly listed enterprise on the Shanghai Stock Exchange (Stock Code: 603288). The company has grown to dominate both domestic and international markets in the condiment sector by adhering to principles of innovation, quality control, and scale-oriented efficiency.
Key Highlights:
- Founded: 1955
- Public Listing: Shanghai Stock Exchange (2014)
- Annual Revenue (2022): RMB 25.39 billion (~USD 3.5 billion)
- Market Capitalization: RMB 200+ billion as of 2024
- Global Footprint: Products sold in over 60 countries
Product Portfolio
Haitian’s expansive product line includes:
Soy Sauce
- Light Soy Sauce
- Dark Soy Sauce
- Organic Soy Sauce
- Premium and Gold Label Varieties
Oyster Sauce
- Classic Oyster Sauce
- Premium and Abalone Variants
- High-concentration Oyster Extract Formulas
Vinegar
- Rice Vinegar
- White Vinegar
- Black Vinegar
- Apple Vinegar
Cooking Wine
- Yellow Cooking Wine
- Ginger and Chive Cooking Wine
Seasonings
- Chicken Bouillon and Chicken Powder
- Fermented Bean Curd
- Sesame Oil
- Monosodium Glutamate (MSG)
Other Sauces
- Hoisin Sauce
- Barbecue Sauce
- XO Sauce
- Shrimp Paste
- Tomato Sauce
- Chili Sauce
Additional Products
- Pickled Vegetables
- Soybean Paste
- Noodles and Instant Sauces
- Beverage Products (emerging segment)
Production and Supply Chain Capabilities
- Manufacturing Sites: 9 major production bases across China
- Annual Production Capacity: Over 4 million tons of condiments
- Storage: State-of-the-art fermentation tanks and fully automated warehousing
- Automation: Over 80% of production processes automated, ensuring consistency and hygiene
- Sustainability: Wastewater treatment, solar energy integration, and energy-efficient facilities
Certifications and Compliance
- ISO 9001 (Quality Management)
- ISO 22000 (Food Safety)
- HACCP Certified
- Halal and Kosher Certifications for export products
- BRC and IFS certifications for European markets
- FDA Compliant for U.S. export products
Market Leadership and Export Reach
Haitian commands over 15% of China’s entire seasoning market and is the undisputed leader in soy sauce, with a domestic market share exceeding 40%. The company exports to:
- Asia-Pacific: Japan, South Korea, Thailand, Australia
- North America: USA, Canada
- Europe: UK, Germany, Netherlands
- Middle East & Africa: UAE, Egypt, South Africa
- Latin America: Brazil, Mexico
Top export categories include soy sauces (HS Code: 2103.10) and oyster sauces (HS Code: 2103.90).
Strategic Advantages
- Brand Power: HADAY is among the most trusted culinary brands in China.
- R&D Investment: Haitian operates several innovation centers with a combined annual R&D expenditure exceeding RMB 300 million.
- Economies of Scale: High-volume centralized production enables cost efficiencies.
- Vertical Integration: Control over raw materials, fermentation, packaging, and distribution.
Digitalization and Logistics
- Smart Factory Systems: Real-time monitoring of production processes
- ERP and SCM Platforms: Integrated enterprise resource and supply chain management
- Cold Chain Logistics: For premium sauces and sensitive formulations
- E-commerce Channels: Strong presence on Tmall, JD.com, and cross-border platforms
Sustainability and Corporate Responsibility
- Environmental Compliance: Advanced emissions control and zero-waste fermentation initiatives
- Food Safety: Batch-level traceability across all SKUs
- Community Engagement: Regular donations, food safety education, and agricultural support programs
Investor Relations and Financial Strength
As per its 2022 Annual Report:
- Revenue: RMB 25.39 billion
- Net Profit: RMB 6.1 billion
- R&D Spending: RMB 345 million
- Export Growth: Over 18% YoY
Haitian maintains a AAA credit rating and has been consistently ranked in China's Top 100 Food Enterprises.
Achievements
- “National Leading Enterprise in Agricultural Industrialization” status
- Winner of China Quality Award
- Named among Top 10 Most Valuable Chinese Food Brands
- Recognized as a Global Top 50 Condiment Brand by Food Industry Asia
Foshan Haitian Flavouring & Food Co., Ltd. stands at the pinnacle of the global condiment industry. Through innovation, scale, and a commitment to quality, the company continues to shape the future of flavor both within China and across international markets.
