Exhibiting at Thaifex Anuga Asia, 2024

Established in Thailand, Four Season Fresh Co., Ltd. operates under the brand Natural & Premium Food, delivering premium-grade organic vegetables and ready-to-cook fresh food sets to the domestic retail market. The company focuses on promoting healthy lifestyles through naturally grown produce and meticulously curated meal kits designed for both convenience and nutrition.

Company Overview

Headquartered in Nonthaburi, Thailand, Four Season Fresh Co., Ltd. has built its foundation on supplying safe, chemical-free, and fresh produce to Thai households and retail outlets. The company has gained recognition for its high standards in cultivation, handling, and packaging of organic vegetables, ensuring end consumers receive farm-fresh ingredients packed with nutrients.

Product & Service Offerings

Four Season Fresh offers a diverse product portfolio under two major segments:

• Organic Vegetables
  • Pak Choi
  • Kale
  • Spinach
  • Cabbage
  • Broccoli

These vegetables are grown using organic methods, with no use of synthetic pesticides or chemical fertilizers, ensuring food safety and retaining their natural taste and nutrients.

• Ready-to-Cook Fresh Sets
  • Sukiyaki Set
  • Shabu Set
  • Stir-Fried Vegetable Mixes

These kits come pre-washed, pre-cut, and portioned for ease of cooking, targeting urban customers seeking healthy home-cooked meals with minimal preparation time.

Specialization & USP

Four Season Fresh Co., Ltd. stands out in the Thai food retail sector due to the following unique strengths:

• Freshness Guarantee: Daily harvesting and direct delivery model that ensures vegetables reach stores within 24 hours of picking.
• Traceability System: QR code-enabled packaging that allows customers to trace the origin of the produce to the specific farm.
• Integrated Supply Chain: Vertical integration with organic farms in central and northern Thailand, ensuring supply consistency and control over cultivation methods.

Certifications & Compliance

To meet domestic food safety requirements and build consumer trust, the company complies with:

• Organic Thailand Certification (by Ministry of Agriculture and Cooperatives)
• GAP (Good Agricultural Practices)
• Q Mark (Thailand's Quality Mark for food safety)

These certifications validate that their vegetables meet national standards for organic and hygienic food production.

Market & Distribution

While the company does not currently focus on international exports, it has an established presence in the Thai market:

• Retail Outlets: Available in modern trade chains such as Tops Market, Villa Market, Foodland, and health food stores.
• Online Sales: Active through e-commerce platforms including Shopee and Lazada with home delivery services in Bangkok and nearby provinces.
• Private Label: Supplies select organic produce under supermarket house brands.

Financials

While Four Season Fresh Co., Ltd. operates in a niche segment, available retail and wholesale volume estimates suggest:

• Estimated Monthly Sales Volume: 30–50 tons of fresh produce
• Estimated Annual Revenue: USD 1.2–2 million (based on price per kilogram and SKU turnover)
• Primary Revenue Driver: Ready-to-cook sets with high consumer repeat purchase rates

Capabilities & Infrastructure

• Cold Chain Logistics: Equipped with in-house refrigerated transport to ensure freshness from farm to shelf.
• Pre-Processing Facility: Located in Nonthaburi with washing, sorting, and hygienic packing lines.
• Farm Network: Partnered with certified organic farms in Nakhon Pathom and Chiang Mai provinces.

Customer Testimonials

"Their ready-to-cook Sukiyaki set is my go-to dinner on weekdays—fresh, clean, and takes only 10 minutes."
— Customer Review on Shopee

"We prefer sourcing from Natural & Premium Food because their quality remains consistent and packaging is retail-ready."
— Procurement Manager, Bangkok-based supermarket chain

Recognitions & Participation

• Participated in Thailand Food Innovation Exhibition 2023 showcasing their pre-prepped food line.
• Featured in Kasikorn Research Center's food retail report as a growing SME in the organic fresh food category.

Digital Presence

• Website: npfood.com

While currently lacking active social media and video marketing channels, Four Season Fresh Co., Ltd. continues to grow its visibility through product quality and word-of-mouth reputation.

By delivering chemical-free, ready-to-use vegetable sets to health-conscious consumers, Four Season Fresh Co., Ltd. is carving a strong position in Thailand’s evolving organic food landscape.