Fresh Q Enterprises Corporation is a local food and beverage manufacturing company based in Angat, Bulacan, Philippines. Known for its flagship calamansi juice drink under the brand Fresh Q Purely Blend, the company has carved a niche in the regional beverage market with a focus on natural Filipino fruit extracts and local food products. With a growing distribution footprint and strong grassroots marketing, Fresh Q serves as a community-oriented enterprise rooted in health, sustainability, and quality.
Brief History
Founded in Bulacan, a province renowned for its agricultural productivity, Fresh Q Enterprises Corporation was established to promote locally sourced beverages and food items. The company's creation stemmed from an ambition to transform traditional Filipino drinks into convenient, ready-to-drink formats while maintaining authenticity and nutritional value. Its growth has been bolstered by regional partnerships with trade associations, local government units, and market vendors.
Core Business
Fresh Q Enterprises focuses on the production, packaging, and distribution of fruit-based beverages, with supplemental operations in grocery supply and food trade. The company sources calamansi—a native citrus fruit—from surrounding farming communities and processes it into shelf-stable bottled drinks under hygienic and semi-automated facilities.
Its key business areas include:
- Beverage manufacturing (calamansi-based drinks)
- Wholesale supply of local grocery goods
- Regional distribution and market placement
Product and Service Offerings
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Fresh Q Purely Blend Calamansi Juice:
- Ready-to-drink bottled calamansi extract
- Natural, preservative-limited formulation
- Sold in grocery stores, trade fairs, and sari-sari outlets
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Food and Grocery Trade:
- Supply of locally sourced vegetables, snacks, and beverages to resellers
- Seasonal partnerships with farm-to-table distributors and mobile vendors
Specialization and Core USP
Fresh Q’s core strength is in locally sourced citrus beverage production, emphasizing:
- 100% Philippine calamansi
- No artificial flavorings in primary juice lines
- Community engagement with local farmers and producers
The Fresh Q Purely Blend line is marketed for its purity and refreshing flavor, aligning with consumer demand for healthy, natural drinks in both rural and peri-urban markets.
Financial Strength
Fresh Q operates as a micro- to small-scale enterprise:
- Revenue primarily from direct-to-retail and distributor partnerships
- Participates in DTI-sponsored MSME events and trade exhibits
- Demonstrates growing brand awareness across central Luzon
While precise financial figures are not published, its sustained market presence indicates stable operating cash flow and expanding brand equity.
Shipment Data
Distribution is currently regional:
- Supplies stores and grocery outlets within Bulacan and nearby provinces
- Participates in public trade fairs and One Town One Product (OTOP) markets
- No international exports yet, but local logistics partnerships exist for volume orders
Potential for broader logistics and inter-island supply is under consideration as demand for natural beverages rises.
Target Market
- Local households and general consumers: Seeking refreshing, natural beverages
- Small retail outlets and grocery stores: Stocking fast-moving, health-oriented drinks
- Public sector procurement: Participates in livelihood and promotional programs
- Event organizers and seasonal bazaars: For bundled product offers and samples
Fresh Q primarily appeals to consumers interested in locally made, affordable, and functional drink products.
Capabilities
- Semi-automated juice bottling and blending facilities
- In-house logistics for short-haul delivery
- Regional distributor network in Bulacan
- Product R&D for small-batch flavored beverages
The company also promotes sustainable sourcing and minimal waste packaging practices.
Certifications and Compliance Records
- DTI-registered MSME
- BFAD/FDA registration pending for future export readiness
- Local sanitary and manufacturing permits issued by LGU and health departments
- Regular participation in DTI-led trainings and MSME product development workshops
Customer Testimonials
Community customers often praise Fresh Q Purely Blend for its authentic calamansi flavor, refreshing quality, and affordability. Repeat sales and presence in local stores highlight the drink’s popularity, especially during the summer season and local fiestas.
Major Achievements
- Launched the Fresh Q Purely Blend as a branded calamansi drink in Bulacan
- Partnered with DTI and OTOP fairs for brand exposure
- Developed a stable supply chain with regional calamansi growers
- Sustained operations through local retail and distributor loyalty
- Initiated talks with local cooperatives to scale juice distribution
Fresh Q Enterprises Corporation continues to elevate traditional Filipino refreshments into a sustainable and market-ready brand, connecting agricultural communities to healthier beverage choices for Filipino consumers.