Product Offerings
Products:
Fruits: Apples, Bananas, Lychees, Mangoes
Vegetables: Baby Vegetables, Garlic, Ginger, Salad
Herbs: Micro Herbs, Asian Herbs, Thai Herbs
Specialty Produce: Afro-Caribbean, Latin American, Asian
Loading...
Fruits: Apples, Bananas, Lychees, Mangoes
Vegetables: Baby Vegetables, Garlic, Ginger, Salad
Herbs: Micro Herbs, Asian Herbs, Thai Herbs
Specialty Produce: Afro-Caribbean, Latin American, Asian
Fresh4u Produce Ltd is a leading UK-based importer, distributor, and wholesaler of fresh fruits, vegetables, herbs, and specialty produce. Headquartered in Southall, Greater London, Fresh4u has established itself as a trusted supplier to ethnic and mainstream retail, hospitality, and foodservice sectors, known for its broad product diversity, premium quality, and agile logistics network.
Founded in 2012 by Fakhruddin Paisawala and Hatim Aliasgar Raja, Fresh4u was built with a vision to bring global freshness to the UK market with a focus on hard-to-source ethnic produce. From humble beginnings as a niche supplier of Asian vegetables and tropical fruits, the company has expanded into a full-fledged wholesale operation serving supermarkets, independent retailers, and restaurants nationwide.
Fresh4u operates a vertically integrated distribution model that encompasses:
The company specializes in both mainstream and exotic product lines, delivering to clients across the UK with precision, quality assurance, and customer service at the core.
Fresh4u’s core strength lies in its ability to provide ethnically diverse and specialty produce year-round, sourced from trusted global partners and delivered with full cold chain integrity.
Key differentiators include:
As a privately owned business, Fresh4u does not publicly disclose full financials. However, available industry data and trade estimates indicate:
Fresh4u serves a diverse client base:
“Fresh4u is the only supplier that meets our quality expectations for tropical fruits like lychees and mangoes. Their consistency is unmatched.”
— Procurement Manager, Ethnic Supermarket Chain
“The diversity of produce and service reliability has made Fresh4u a key part of our supply chain.”
— Executive Chef, Michelin-Starred Indian Restaurant, London
Fresh4u Produce Ltd continues to bridge the gap between global growers and UK consumers through reliability, innovation, and an unwavering commitment to fresh, quality produce with a global footprint and local focus.
Government Agency, Export Promotion Authority