Exhibiting at International Food & Drink Event (IFE) 2025

Happy Veg Inc., headquartered in The Woodlands, Texas, is a vertically integrated producer, processor, and distributor of premium-quality fresh and frozen produce with a strong focus on ginger, turmeric, garlic, mangoes, and other high-value crops. Specializing in traceable, sustainable, and value-added produce, the company has emerged as a trusted global supplier to foodservice operators, beverage manufacturers, and retailers across North America and beyond.

Core Business and Offerings

Happy Veg offers a diversified range of agricultural products designed to meet the needs of retail, foodservice, nutraceutical, and industrial clients. Its product categories include:

Fresh Produce:

• Ginger (both conventional and organic)
• Turmeric
• Garlic
• Shallots
• Mangoes

Juices and Purees (NFC – Not From Concentrate):

• Ginger Juice
• Turmeric Juice
• Garlic Juice

Frozen Fruits (IQF – Individually Quick Frozen):

• Mangoes
• Pineapples
• Berries (Mixed Berry Blends, Blueberries)

Dried Fruits and Roots:

• Dried Ginger Slices
• Dried Mango Slices
• Dried Pineapple Rings

Value-Added Products:

• Infused Juices & Beverages
• Jams and Jellies
• Herbal Teas and Botanical Extracts

All product lines are tailored for clean-label food innovation, with certifications supporting organic, kosher, non-GMO, and allergen-free claims.

Unique Selling Proposition

Happy Veg’s value proposition is built on four pillars:

1. Vertical Integration: Control from farm to fork with direct relationships with farmers across India, Vietnam, Thailand, and Mexico.
2. Specialization in Ginger and Turmeric: Recognized as one of the most trusted ginger and turmeric suppliers in the U.S., particularly for functional beverage brands.
3. Sustainability and Traceability: All sourcing is backed by full supply chain transparency and field-level traceability.
4. High Customization Capability: Offers bulk, retail, and private label packaging options, including puree blending, cutting, and juicing formats.

The company has designed operations to deliver consistent flavor, nutrient retention, and year-round availability, supporting R&D in both food and beverage development.

Target Market

Happy Veg serves a global B2B customer base across industries:

• Foodservice Distributors and Meal Kit Providers
• Juice and Beverage Manufacturers
• Retail Chains (including health food stores and organic grocers)
• Industrial Users (functional foods, nutraceuticals, cosmetics)
• E-commerce and Private Label Retailers

The company is particularly popular with wellness-centric brands due to its focus on turmeric, ginger, and garlic—ingredients associated with immunity and inflammation benefits.

Certifications and Quality Assurance

Happy Veg operates under stringent quality assurance protocols and maintains:

• USDA Organic Certification
• FDA Compliance
• GFSI-aligned HACCP Programs
• Kosher and Halal Certification
• Non-GMO Verification
• Global GAP (through sourcing partners)

All facilities are equipped with metal detection, UV sanitation, and cold-chain integrity systems, ensuring food safety and shelf stability.

Shipment and Distribution Capabilities

With its operational base in Texas and sourcing hubs across Asia and Latin America, Happy Veg has built an agile supply chain:

• Cold storage and blast freezing capabilities in regional hubs
• Container-level export operations from India and Vietnam to U.S. ports
• Weekly LTL and FTL shipping to major cities across the U.S.
• Inventory planning support for high-turn SKUs to avoid out-of-stock scenarios

Average lead time for custom juice and frozen orders is 2–3 weeks, with fill rates exceeding 96%, based on recent client data.

Financial Overview

Happy Veg is a privately held company and does not disclose detailed financials. However, industry sources and trade data estimate:

• Annual revenue exceeds $15 million, with strong year-over-year growth of 22–28%.
• Ginger and turmeric segments alone account for nearly 60% of total sales volume.
• Sales channels split approximately 45% foodservice, 35% manufacturing, and 20% retail/private label.

The company has steadily expanded its presence in the functional foods space, driven by strong demand for natural immunity-boosting ingredients post-2020.

Achievements and Recognition

• Named a Top 10 Emerging Ginger Supplier in North America (2023) by Beverage Industry Magazine.
• Selected supplier to multiple national juice brands and premium ready-meal companies.
• Featured exhibitor at Natural Products Expo West, IFT Expo, and Private Label Manufacturers Association (PLMA).
• Successfully launched a proprietary NFC Ginger Juice line with zero additives, now carried in over 200 health food outlets.

Customer Testimonials

Clients consistently highlight:

• Product quality and consistency, especially in the juice and frozen fruit categories.
• Responsiveness and technical support, including COA documentation, regulatory compliance, and custom formulations.
• On-time delivery performance and flexible MOQs.

Repeat business from major beverage and health brands reinforces Happy Veg’s position as a reliable, innovation-driven partner in produce and botanical supply.

Happy Veg Inc. continues to empower global food and beverage brands through responsibly sourced, nutrient-rich, and customizable produce solutions—rooted in nature, driven by science, and scaled through trust.