Product Offerings
Products:
Whitefish: Lake Whitefish
Walleye: Yellow Pickerel
Northern Pike: Pike
Mullet: Sucker
Carp: Common Carp
Yellow Perch: Perch
Lake Trout: Trout
Inconnu: Sheefish
Freshwater Fish Marketing Corporation (FFMC), headquartered in Winnipeg, Manitoba, Canada, is a federal Crown corporation established in 1969. The company plays a critical role in managing and marketing freshwater fish harvested from Canadian inland fisheries, particularly from Manitoba, Saskatchewan, Alberta, and the Northwest Territories.
Core Business
Freshwater Fish Marketing Corporation is dedicated to the purchase, processing, and marketing of freshwater fish. Its mandate includes promoting the stability of the freshwater fishing industry, supporting fishers, and providing high-quality products to domestic and international markets. FFMC ensures that fishers receive fair prices for their catch while maintaining sustainable harvesting practices.
Product and Service Offerings
- Whitefish:
- Lake Whitefish - One of the most commonly harvested species, known for its mild flavor and versatile culinary uses.
- Walleye (Yellow Pickerel):
- A premium freshwater fish highly sought after in both domestic and international markets.
- Northern Pike:
- Also known simply as Pike, appreciated for its firm texture and flavor.
- Mullet (Sucker):
- A versatile species used in various processed fish products.
- Carp (Common Carp):
- Often exported for processing and consumption in various markets.
- Yellow Perch:
- A small, high-quality fish particularly popular in the Great Lakes region.
- Lake Trout:
- Valued for its rich flavor and commonly prepared through smoking or grilling.
- Inconnu (Sheefish):
- A unique species harvested primarily from the northern waters.
Specialization and Core USP
- Exclusive Procurement Rights: FFMC has exclusive rights to purchase and market freshwater fish from designated inland fisheries in Canada, ensuring a stable and consistent supply.
- Sustainable Harvesting: Commitment to maintaining sustainable fishing practices through collaboration with fishers and adherence to regional guidelines.
- Comprehensive Processing Facilities: Modernized processing plants equipped with the latest technology to ensure product quality and safety.
- Market Reach: Supplying high-quality freshwater fish to domestic markets and exporting to over 20 countries worldwide.
- Quality Assurance: Strict quality control measures ensuring the delivery of fresh and processed fish products that meet international standards.
Financials
- Revenue: The company's revenue primarily derives from the sale of freshwater fish products to both domestic and international markets.
- Growth Strategy: FFMC focuses on expanding its international market share by promoting Canadian freshwater fish as a premium product.
Shipments Data
- FFMC exports a significant volume of processed fish products each year, particularly to the United States, Europe, and Asia.
- Walleye, Lake Whitefish, and Northern Pike are among the most popular exports, with consistently high demand from international buyers.
Target Market
- Domestic Market: Major Canadian wholesalers, retailers, and distributors dealing with high-quality freshwater fish.
- International Market: Export clients across North America, Europe, and Asia. FFMC markets Canadian freshwater fish as a premium product, particularly Walleye and Lake Whitefish.
Capabilities
- Processing Facilities: State-of-the-art facilities in Winnipeg for handling, processing, and packaging various fish species.
- Supply Chain Management: Efficient logistics operations ensuring timely delivery to both domestic and international customers.
- Innovation: Continual investment in processing technology to enhance product quality and meet the evolving demands of the market.
- Regulatory Compliance: Adherence to all Canadian federal and provincial regulations for safe food processing and distribution.
Certifications and Compliance Records
- HACCP Certification: Implementation of Hazard Analysis and Critical Control Points to ensure food safety.
- Canadian Food Inspection Agency (CFIA) Compliance: Regular inspections to maintain high standards of food safety and quality.
- Sustainability Initiatives: Collaborating with local fisheries to promote environmentally responsible fishing practices.
Customer Testimonials
- Positive feedback from domestic and international buyers emphasizing product quality, reliability, and consistency of supply.
- Recognition of Walleye and Lake Whitefish as premium products preferred by high-end restaurants and seafood distributors.
Major Achievements
- Successful expansion of export markets to over 20 countries.
- Establishment of strong partnerships with fishers across Canadian inland fisheries.
- Continuous innovation in processing technology to enhance product quality and safety.
Promotional Media
- Currently, there are no specific promotional videos available. The company maintains a strong presence through its website and marketing materials.
Freshwater Fish Marketing Corporation continues to enhance its market leadership by providing high-quality, sustainably harvested freshwater fish. Its dedication to quality control, sustainability, and efficient logistics ensures consistent growth and a strong reputation within the industry.