Fruits of Life, Inc. is a leading Philippine manufacturer and exporter of coconut-based beverages and specialty tropical fruit products, marketed under the Lipa Buko and Fruits of Life brands. Renowned for its premium coconut juice offerings and natural juice innovations, the company plays a vital role in promoting Philippine agri-based exports globally. With over two decades of industry expertise, Fruits of Life continues to innovate in healthy beverage categories, combining modern processing techniques with the rich bounty of the Philippine coconut industry.
Brief History
Established in 1995 and headquartered in Quezon City, Fruits of Life began as a small-scale food processing business focused on developing value-added coconut beverages. Recognizing the global demand for functional, natural drinks, the company rapidly scaled up and expanded into international markets. Over the years, it has become a consistent participant in trade missions and food expos such as SIAL and PHILFOODEX, cementing its position as a high-quality, export-ready Filipino brand.
Core Business
Fruits of Life specializes in the production, packaging, and global distribution of:
- Coconut water and juice drinks
- Frozen coconut meat products
- Coconut-based oils, vinegar, and specialty beverages
The company operates on a vertically integrated model, sourcing raw materials directly from trusted local coconut farmers and cooperatives in Batangas and Quezon provinces.
Product and Service Offerings
The company’s product line spans both retail and institutional formats:
-
Coconut-Based Beverages:
- IPA Young Coconut Juice in Can
- Fresh Buko-Melon Juice in PET Bottle
- Coconut Water (with and without pulp)
- Aloe Vera Pandan Juice
-
Coconut Edibles:
- Frozen shredded young coconut meat
- Frozen buko chunks
- Coconut puree
-
Health and Culinary Products:
- Virgin Coconut Oil
- Coconut Vinegar
These products are packaged for both consumer retail and bulk institutional buyers. Many items are shelf-stable and export-certified, complying with key international food safety requirements.
Specialization and Core USP
Fruits of Life is uniquely positioned as a natural coconut beverage innovator. Its core strengths include:
- High-quality coconut water processed with minimal additives
- Innovative flavor infusions (e.g., melon, pandan)
- Customized packaging formats for international private label clients
- Efficient shelf-life management through aseptic and frozen packaging
Its products are preservative-light, naturally refreshing, and aligned with global trends in functional hydration.
Financial Strength
While private financial details are not disclosed, the company maintains stable operational scale through:
- Regular participation in global B2B platforms (Tridge, Ingredients Network)
- Long-term export contracts with partners in North America, the Middle East, and East Asia
- Endorsement and support from the Department of Trade and Industry (DTI) and Department of Agriculture (DA) for export promotion
Fruits of Life maintains year-round production, leveraging strong coconut supply chain linkages.
Shipment Data
Export operations form a significant part of Fruits of Life’s business model:
- Ships to more than 15 countries, including the USA, Japan, South Korea, UAE, and Australia
- Export formats include 330ml PET bottles, 250ml cans, 1-liter institutional packs, and frozen items
- Regular full-container load (FCL) shipments coordinated via Batangas and Manila ports
- Company holds valid export accreditations under Philippine food export programs
Target Market
Fruits of Life products target:
- Overseas Filipino and Asian grocery stores
- Mainstream supermarkets (via private label partnerships)
- Health-conscious consumers looking for functional, non-carbonated drinks
- Foodservice providers and institutional buyers (for frozen and bulk coconut ingredients)
Its appeal spans both traditional ethnic markets and mainstream wellness-focused consumers.
Capabilities
Fruits of Life’s production and operational capabilities include:
- In-house bottling and canning facilities
- Cold-chain storage for frozen coconut meat
- Quality testing lab for pH, Brix, and microbiological safety
- Flexible packaging solutions for OEM/private label clients
- Scalable production capacity for export volume demand
Certifications and Compliance Records
- FDA Philippines-certified for food manufacturing
- HACCP-compliant processes and protocols
- Participating exporter under the One Town One Product (OTOP) and PHILFOODEX programs
- Compliance with export documentation for USFDA, HALAL (select SKUs), and Gulf Food standards
These certifications ensure global market compatibility and reinforce trust among international buyers.
Customer Testimonials
Buyers have recognized Fruits of Life for:
- High-quality, shelf-stable coconut water with authentic flavor
- Efficient order fulfillment and responsive customer service
- Attractive packaging designs suitable for export shelves
- Strong alignment with growing demand for clean-label beverages
Repeat orders and growing distribution networks reflect customer satisfaction and product consistency.
Major Achievements
- Launched internationally distributed IPA Coconut Juice line in can and PET bottle formats
- Exported to more than 15 international markets
- Recognized by DTI and DA for coconut innovation
- Developed custom blends for institutional clients abroad
- Featured in key Philippine food export directories and trade shows
Fruits of Life, Inc. continues to elevate the Philippine coconut industry by innovating healthy, export-ready beverages and expanding the global reach of Filipino coconut-based products.