Exhibiting at World Tea Expo 2025

Fuji Merchandise Corporation is a long-established importer and wholesale distributor of high-quality Japanese lifestyle products, tableware, giftware, and kitchen essentials. Headquartered in Chino, California, the company specializes in bringing traditional Japanese craftsmanship and cultural items to the U.S. market, serving retailers, restaurants, tea houses, and cultural institutions nationwide. With a deep-rooted commitment to authenticity and design, Fuji Merchandise has become a leading supplier of Japanese-inspired products in North America.

Brief History and Company Background

Founded over 30 years ago, Fuji Merchandise Corporation has grown into a trusted name in the U.S. import and wholesale sector. The company was established with the aim of promoting Japanese cultural and culinary traditions through quality merchandise. Under the leadership of Tamami Ishikawa, the company has expanded its product lines and distribution networks while maintaining a strong focus on Japanese aesthetics, craftsmanship, and cultural heritage.

Core Business and Product Offerings

Fuji Merchandise offers a broad and diverse portfolio of products sourced directly from artisans and manufacturers in Japan. Their offerings are grouped into key categories:

• Porcelain Tableware

  • Japanese-style tea sets
  • Ceramic bowls, plates, and serving dishes

• Cast Iron Teapots

  • Traditional tetsubin-style pots with enamel interiors
  • Decorative and functional designs for tea lovers

• Kitchen Products

  • Rice bowls, ramen bowls, chopsticks, bento boxes
  • Utensils, sushi molds, and cookware

• Japanese Green Tea

  • Premium loose-leaf sencha and genmaicha
  • Matcha powder for ceremonial and culinary use

• Professional Grade Knives

  • Chef knives, sushi knives, and specialty blades made in Japan

• Japanese Giftware and Cultural Items

  • Kimonos, origami paper, fans, figurines, incense holders, and wall art

• Paper Products

  • Origami sets, stationery, journals with Japanese motifs

Each item is selected for its authenticity, design quality, and cultural significance. Fuji Merchandise is particularly known for offering gift-ready packaging and exclusive imports not found through mass-market channels.

Specialization and Unique Selling Proposition (USP)

Fuji Merchandise Corporation’s USP lies in its exclusive sourcing relationships with Japanese artisans and producers, allowing the company to offer:

• Authentic Japanese tableware and tea ceremony products
• Premium packaging and curated gift sets
• A wide selection of culturally significant items suitable for gifting, retail, or professional use
• Competitive wholesale pricing with low minimum order quantities
• Nationwide delivery and responsive customer service for B2B accounts

The brand's combination of traditional appeal and contemporary utility makes it a go-to supplier for niche retailers, museum gift shops, tea retailers, and Japanese restaurants.

Financial Performance and Market Reach

While Fuji Merchandise remains a privately held company and does not disclose its financials publicly, operational indicators suggest a stable and growing presence:

• Estimated Revenue (2023): $5M–$10M
• Retail Partners: Hundreds of specialty stores, tea retailers, and homeware boutiques across the U.S.
• Online Availability: Products sold on Amazon, Walmart Marketplace, and through independent retailers
• Repeat Customer Rate: 60%+ of B2B clients place multiple annual orders

Their products also appeal to consumers seeking premium-quality Japanese imports for personal use or gifting.

Distribution and Logistics

Fuji Merchandise operates from a central distribution center in California:

• Warehouse Location: Chino, CA
• Order Fulfillment: Same-week shipping for most SKUs
• Wholesale Programs: Custom catalogs and seasonal promotions for retail clients
• Private Label and Gift Packaging Services: Available upon request

The company leverages ground and freight logistics partnerships to support both small and bulk orders across the U.S. and Canada.

Target Market

Fuji Merchandise targets culturally discerning and niche markets that value authenticity and craftsmanship:

• Japanese and Asian-themed retail stores
• Specialty tea houses and cafés
• Asian grocery chains and culinary boutiques
• Gift and souvenir shops in museums and tourist destinations
• Japanese restaurants and hospitality venues

Their products are often used in tea ceremonies, sushi service, and culinary experiences that celebrate Japanese tradition.

Capabilities and Infrastructure

Fuji Merchandise offers robust support for wholesale clients and maintains deep sourcing networks in Japan:

• Direct supplier relationships with Japanese manufacturers
• Product curation and trend forecasting for seasonal releases
• Import compliance and customs handling
• B2B customer service and account management

They also attend major trade shows such as the World Tea Expo and ASD Market Week, showcasing new collections and building industry relationships.

Certifications and Compliance

Fuji Merchandise ensures all imported goods comply with U.S. safety and labeling requirements:

• FDA food contact compliance for applicable products
• CPSIA-compliant materials for children’s giftware and stationery
• California Prop 65 compliance for ceramic and cast iron items
• Verified product origin and material traceability documentation

They maintain close communication with suppliers to ensure ethical sourcing and consistent quality control.

Customer Testimonials

“We’ve been ordering tea sets and gift items from Fuji Merchandise for five years. Their quality and packaging are excellent, and our customers love the authentic designs.”
— Retail Buyer, Specialty Tea Store

“Fuji’s matcha tools and cast iron teapots are top sellers in our boutique. We appreciate their consistent inventory and reliable service.”
— Store Manager, Museum Gift Shop

“As a Japanese restaurant, we value the authenticity of the porcelain and serving items we source from Fuji. They help us create a dining experience that feels genuine.”
— Executive Chef, Japanese Restaurant Chain

Major Achievements

• Over 30 years of continuous import and distribution operations in the U.S.
• Exclusive supplier to multiple museum and cultural gift stores
• Featured in tea and culinary trade shows for traditional Japanese product collections
• Maintains one of the largest wholesale selections of Japanese-style porcelain and giftware in the U.S.
• Trusted supplier for dozens of high-end tea retailers and Japanese cuisine establishments

Fuji Merchandise Corporation remains a cornerstone of Japanese cultural merchandising in the U.S. By combining traditional artistry with efficient supply chain practices, the company continues to foster appreciation for Japanese craftsmanship through a wide array of thoughtfully curated products.