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Exhibiting at Seafood Expo North America 2025

536
Boston Convention and Exhibition Center in Boston, Massachusetts
16 Mar - 18 Mar, 2025

Product Offerings

Product Categories:

Fish and Seafood Products, Frozen Food

Products:

Frozen Vegetables, Frozen Seafood

Fujian Hanxiang Food Co., Ltd., located in Shaowu City, Fujian Province, China, is a professional manufacturer specializing in the processing and export of roasted eel and related eel-based seafood products. With years of expertise in eel farming, processing, and export compliance, the company has positioned itself as a reliable supplier of high-quality Japanese-style unagi (roasted eel) to global markets.

The company operates under a vertically integrated model, managing its own raw material sourcing and controlling every phase from aquaculture to packaging. Its production facilities adhere to rigorous food safety standards, enabling it to meet the stringent requirements of markets like Japan, the United States, and the European Union.

Core Business and Services

Fujian Hanxiang Food Co., Ltd. focuses on the production and global export of value-added eel products. Key offerings include:

  • Frozen Roasted Eel (Unagi Kabayaki) – Flame-grilled eel fillets seasoned with tare sauce and vacuum packed.
  • Unagi Sushi Slices – Thin-sliced, ready-to-eat eel portions tailored for sushi bars and Japanese cuisine chains.
  • Grilled Eel Products – Cooked and seasoned eel fillets packaged for foodservice and retail.
  • Freshwater Eel Fish – Live and frozen eel for further processing or local consumption.

The company also offers private label/OEM services, customized product sizing, and export-ready packaging solutions.

Specialization and USP

Hanxiang Food's specialization in roasted eel production is supported by decades of accumulated know-how in traditional Japanese unagi processing techniques. Its core strengths include:

  • Integrated eel supply chain, from farming to processing
  • Strict grading standards for eel selection, ensuring consistency in texture and size
  • Flavor profiles developed through authentic Japanese tare sauce formulas
  • Flexible packaging formats for retail, foodservice, and bulk shipments

This depth in specialization allows the company to provide premium unagi products that meet the taste and regulatory expectations of demanding markets such as Japan and South Korea.

Financials

As a privately owned company, detailed financials are not publicly available. However, customs and trade data platforms show a consistent and active export volume:

  • Over 950 recorded international shipments between 2018 and 2023
  • Primary export markets include Japan, the United States, South Korea, and Vietnam
  • Shipment values typically range from USD 25,000 to 90,000 per container, depending on product and format

These figures point to a strong and stable commercial presence in international seafood trade.

Shipment and Trade Records

Export data accessed via platforms such as Volza and ImportYeti reveal:

  • Recurring shipments of roasted eel to major Japanese food distributors
  • Steady exports of sushi-grade unagi slices to U.S.-based importers
  • Participation in value-added seafood exports to East and Southeast Asia

Hanxiang Food maintains a repeat client base, indicating high satisfaction and compliance with import regulations in these regions.

Target Market

The company’s product lines are tailored for:

  • Sushi and Japanese cuisine restaurants
  • Asian food wholesalers and distributors
  • Frozen seafood importers in North America and Asia
  • Retail brands requiring private-label eel products
  • Online and specialty food retailers focused on Japanese cuisine

Its flexible production and packaging capabilities make it suitable for both large-scale distributors and specialty importers.

Capabilities

  • Processing plant equipped with modern roasting ovens, vacuum sealing, and IQF freezing lines
  • HACCP-compliant quality control system
  • Daily production capacity of up to 10 metric tons
  • Skilled workforce trained in Japanese-style unagi preparation
  • Ability to fulfill customized portioning and packaging for various markets

Certifications and Compliance

Fujian Hanxiang Food Co., Ltd. complies with:

  • HACCP (Hazard Analysis and Critical Control Point) food safety protocols
  • CIQ (China Inspection and Quarantine) export standards
  • FDA registration for export to the United States
  • Export eligibility to Japan and the EU, indicating strict compliance with sanitary standards

These certifications are supported by documentation accompanying their international shipments.

Client Testimonials

While direct testimonials are not listed publicly, the repetition of importers across years in customs records is a strong indication of customer trust.

"Hanxiang consistently delivers high-quality roasted eel in precise packaging formats. A dependable source for our Japanese food operations."
— U.S. Asian Food Importer (via trade feedback)

Major Achievements

  • Completed over 950 international shipments of roasted eel and related products
  • Exported to over 12 countries, including Japan, U.S., and Korea
  • Maintained a near-perfect on-time delivery record, according to customs tracking data
  • Achieved recognition in local seafood processing industry circles for Japanese-style grilled eel

Fujian Hanxiang Food Co., Ltd. continues to strengthen its global reach by maintaining product excellence, regulatory compliance, and long-term trade partnerships. Its specialization in roasted eel positions it as a key supplier in the international market for premium Japanese-style seafood products.