Exhibiting at Seafood Expo North America 2025

Fumoir Grizzly, also known as Grizzly Smokehouse, is a premium Canadian seafood producer specializing in traditionally smoked fish and ready-to-eat gourmet seafood products. Based in Saint-Augustin-de-Desmaures, Quebec, the company is renowned for its artisan approach to smoking, commitment to sustainability, and innovation in value-added seafood offerings. Since its founding in 1998, Fumoir Grizzly has grown into a trusted brand across North America, celebrated for its exceptional flavor profiles, clean-label formulations, and rigorous quality standards.

Core Business

Fumoir Grizzly operates at the intersection of tradition and innovation, offering cold-smoked and hot-smoked seafood products crafted with authentic wood-smoking techniques. The company serves a wide spectrum of markets including retail, foodservice, wholesale, and private label. All products are produced in-house at a federally inspected, HACCP-certified facility that combines artisanal practices with state-of-the-art food safety systems.

Product and Service Offerings

Grizzly Smokehouse offers an extensive product portfolio that includes:

• Smoked Fish

  • Atlantic Salmon – Cold and hot smoked, sliced and portioned
  • Coho Salmon
  • Sockeye Salmon
  • Rainbow Trout
  • Yellowfin Tuna

• Tartares

  • Salmon Tartare – Pre-mixed with seasonings, ready to serve
  • Tuna Tartare – Fresh, lightly seasoned, and chef-ready

• Ready-to-Eat Meals

  • Smoked Salmon Sandwich
  • Smoked Salmon Tacos

• Burgers

  • Wild Sockeye Smoked Salmon Burgers – High-protein, Omega-3 rich patties suitable for retail and foodservice

Products are available in various packaging formats including vacuum-sealed, MAP (Modified Atmosphere Packaging), and bulk foodservice packs. Custom packaging and private label options are also available.

Specialization and USP

Fumoir Grizzly stands out for its:

• Traditional Smoking Techniques – Uses real wood smoke (maple, beech) for natural flavor development without artificial smoke or additives
• Clean Label Commitment – No preservatives, nitrates, or artificial coloring
• Local Sourcing and Sustainability – Works with certified suppliers to ensure traceability and environmental responsibility
• Ready-to-Eat Innovation – First in the Canadian market to introduce pre-mixed salmon tartares with clean label ingredients
• Artisanal Meets Industrial – Balances handmade quality with modern scalability

This balance of craft and compliance has made Grizzly a preferred choice for health-conscious and gourmet consumers alike.

Financial Insights

As a privately held company, Grizzly does not publicly disclose its financials. However, industry benchmarks and product line growth suggest:

• Estimated Annual Revenue: CAD $10M–$15M
• Revenue Distribution:
  • Smoked Fish: ~60%
  • Tartares & Ready Meals: ~30%
  • Foodservice/Private Label: ~10%
• Growth Segments: Ready-to-eat tartares and smoked salmon burgers have seen double-digit growth in recent years, driven by rising demand for high-protein convenience foods

The company has maintained steady revenue expansion through innovation, regional expansion, and premium brand positioning.

Shipment and Export Records

Grizzly Smokehouse products are distributed primarily within Canada, with a growing export footprint:

• Domestic Distribution:

  • Available in major grocery chains including IGA, Metro, Provigo, and Sobeys
  • Supplied to restaurants, caterers, and institutional clients

• Export Markets:

  • United States (select Northeast and West Coast distributors)
  • Expansion targeting French-speaking markets in Europe and the Caribbean

• Shipping Formats:

  • Refrigerated and frozen
  • BRCGS-compliant cold chain distribution

• Annual Export Volume: Estimated 100–200 metric tons of smoked and prepared seafood

Target Markets

Fumoir Grizzly serves a diverse and premium-oriented customer base:

• Retail Consumers seeking clean-label, gourmet seafood
• Grocery and Natural Food Chains looking for value-added protein options
• Foodservice Distributors requiring consistent, portion-controlled smoked fish
• Private Label Partners needing co-manufacturing for high-end seafood SKUs
• Chefs and Caterers seeking pre-prepped gourmet items for upscale menus

The company's wide range of SKU formats allows it to serve both direct-to-consumer and bulk buyers effectively.

Capabilities

• Federally inspected (CFIA) and HACCP-certified production facility
• In-house R&D for new product development
• On-site smoking chambers with customizable wood blend usage
• Custom slicing, portioning, and seasoning capabilities
• Multilingual packaging and regulatory documentation for export
• E-commerce fulfillment support for select markets

Grizzly's facilities are equipped to produce artisan-quality products at industrial volumes, with a focus on flexibility and quality assurance.

Certifications and Compliance

Fumoir Grizzly maintains stringent food safety and regulatory standards:

• HACCP Certification (Canada)
• CFIA-Approved Facility
• FDA Registered for U.S. Exports
• EU-Eligible Processing Facility
• Traceability Systems aligned with GFSI protocols
• Gluten-Free and Non-GMO Ingredient Sourcing

These certifications position the company to access both mainstream retail and premium specialty markets globally.

Customer Testimonials

Retail buyers and chefs consistently praise Grizzly’s product quality:

“Grizzly Smokehouse delivers consistent flavor and texture. Their smoked salmon is one of the top-selling premium items in our seafood section.”
— Category Manager, National Grocery Chain, Canada

“The tartares are a game-changer. They save prep time and deliver gourmet-level flavor. My customers love the freshness and simplicity.”
— Executive Chef, Montreal

Major Achievements

• Over 25 years of artisanal smoking tradition in Quebec
• Among Canada’s first producers of commercial-grade salmon tartare
• Supplied to over 500+ grocery stores and restaurants nationwide
• Featured in Radio-Canada, La Presse, and Foodie Québec for culinary excellence
• Recognized by Aliments du Québec for local sourcing and processing practices

Fumoir Grizzly continues to lead the Canadian smoked seafood market by fusing traditional methods with culinary innovation, sustainability, and a deep respect for product integrity.