Product Offerings
Products:
Coffee: robusta, arabica, BrownCup brand, Sultan Coffee brand
Gacayan General Merchandise, based in Sen. Ninoy Aquino, Sultan Kudarat, Maguindanao, Philippines, is a locally rooted coffee processing and retail enterprise that has gained national recognition for its premium-quality robusta beans. Owned and operated by Rebecca B. Gacayan, the business operates under the registered brands BrownCup Coffee and Sultan Coffee, delivering authentic Philippine coffee to both local and regional markets.
Core Business and Offerings
Gacayan General Merchandise is primarily engaged in the sourcing, processing, and retailing of coffee. Its product line includes:
- Robusta Coffee: Locally sourced and roasted, recognized for its full-bodied flavor and aroma.
- Arabica Coffee: Limited selection of highland arabica beans for niche customers.
- Coffee Blends and Instant Brews: Available under the brands BrownCup and Sultan Coffee.
- Coffee Equipment and Supplies: Accessories for home brewing and small café operations.
Products are made available via e-commerce platforms such as Shopee, enabling national distribution.
Specialization and USP
The company’s strength lies in its deep integration within the local coffee value chain—from sourcing beans directly from highland growers to processing and roasting under strict quality control. Unique selling propositions include:
- Locally grown and processed beans from the Sultan Kudarat highlands.
- Award-winning quality: Robusta entry placed 8th Best in the Philippine Coffee Quality Competition (PCQC) 2021.
- Woman-led enterprise with strong community engagement and grassroots sourcing.
- Affordable pricing model to support household and small business consumption.
Financials
As an MSME (Micro, Small, and Medium Enterprise), Gacayan General Merchandise operates on a modest scale, reinvesting revenues into scaling production and expanding market access. While detailed financial records are not public, the sustained e-commerce activity and industry awards underscore its growing commercial footprint.
Shipment and Trade Records
The company operates primarily within the Philippines, distributing coffee nationwide through Shopee and local trade fairs. While currently domestic-focused, participation in national competitions and recognition by the DTI (Department of Trade and Industry) positions it well for future export readiness. No international shipment records have been noted yet.
Target Markets
Gacayan General Merchandise serves a broad base of customers, including:
- Household Consumers: Targeted through online retail platforms.
- Café and Coffeehouse Operators: Supplying in bulk with consistent roast profiles.
- Gift and Souvenir Buyers: Offering local coffee as premium provincial products.
- Corporate and Government Programs: Participating in regional trade initiatives and MSME support fairs.
Capabilities
- Bean-to-Cup Production: In-house roasting, grinding, and packaging.
- Flexible Distribution: E-commerce-enabled sales via Shopee and social media inquiries.
- Community Sourcing: Supports local farmers and integrates fair trade principles.
- Brand Development: Operates under two active coffee brands tailored to different market segments.
Certifications and Compliance
- Recognized by the Department of Trade and Industry (DTI) for MSME development.
- Robusta coffee ranked in the Top 10 at PCQC 2021, a nationally sanctioned quality competition.
- Participates in provincial trade exhibits and compliance with local food processing standards.
Customer Testimonials
Though formal testimonials are not published, product reviews on Shopee indicate high customer satisfaction, particularly for freshness, aroma, and fast delivery. Repeat purchases and bulk orders also highlight consumer trust in the brand.
Major Achievements
- PCQC 2021 Recognition: 8th best robusta coffee in the Philippines—a milestone affirming product excellence.
- Brand Expansion: Successfully established BrownCup and Sultan Coffee as recognized local coffee labels.
- Community Impact: Advocates for local sourcing and farmer support in Sultan Kudarat.
- Digital Commerce: Effective use of Shopee as a national distribution platform for locally grown coffee.