GFB Food Sdn Bhd, located in Bandar Baru Serting, Negeri Sembilan, Malaysia, is a leading manufacturer of halal-certified frozen bakery and ready-to-eat products. Renowned for its commitment to food safety, innovation, and authentic Malaysian taste, GFB has rapidly grown into a trusted name in both domestic and international markets. The company operates under the GFB brand and serves as a key OEM partner for foodservice, retail, and private-label clients across Southeast Asia, the Middle East, and beyond.
Core Business and Specialization
GFB Food Sdn Bhd specializes in the production and export of frozen traditional flatbreads and ethnic Malaysian snacks. The company’s core competencies include:
- High-volume production of frozen roti canai, prata, and wholemeal wraps
- Development of halal-certified OEM frozen products tailored to client specifications
- Automated dough processing and hygienic packaging systems
- Private-label contract manufacturing for international brands
The company’s R&D team emphasizes recipe customization and shelf-life optimization, enabling it to support retail and foodservice formats with consistent quality.
Product and Service Portfolio
1. Frozen Bakery Products
- Roti Canai – Classic Malaysian flatbread, available in plain, wholemeal, and filled variants
- Roti Prata – Multi-layered Indian-style flatbread, plain and flavored options
- Wholemeal Wraps – Versatile, soft-textured, low-sugar flatbreads suitable for sandwiches and health menus
- Mini Pancakes – Breakfast and dessert-ready convenience products
2. Frozen Traditional Snacks
- Murtabak – Stuffed, spiced meat-stuffed pancake snack, precooked and ready-to-heat
- Curry Puffs – Flaky pastries filled with curried potatoes, chicken, or sardines
- Chapati – Indian-style wholewheat flatbread, frozen in portion-controlled packs
3. OEM & Private Label Services
- Custom recipe development for halal frozen foods
- Multilingual packaging, branding, and regulatory documentation
- Support for retail, HORECA (Hotel/Restaurant/Catering), and institutional clients
GFB products are distributed in bulk packs and consumer-ready SKUs, suitable for both frozen aisles and hot food counters.
Financial and Market Insights
While GFB Food is privately held, industry data and market activity reflect strong growth indicators:
- Export markets include: Singapore, Brunei, UAE, Saudi Arabia, and the United Kingdom
- Estimated monthly production: Over 1 million units across all SKUs
- Positioned within Malaysia’s expanding halal frozen food sector, which contributes over RM 9 billion (USD 2 billion) in exports annually
The company continues to scale capacity through investment in automation and international certifications.
Export and Shipment Records
Trade and buyer directories confirm:
- Halal-certified exports under the JAKIM (Department of Islamic Development Malaysia)
- OEM shipments to Middle Eastern and ASEAN-based supermarket chains
- High-frequency shipments of roti canai and prata in refrigerated containers with shelf life up to 12 months
GFB provides full export documentation, including certificates of origin, health certificates, and halal documentation, for smooth cross-border clearance.
Target Market
GFB Food Sdn Bhd serves a diverse client base:
- Supermarket and convenience store chains stocking frozen bakery and snack sections
- Foodservice distributors supplying hotels, catering firms, and institutional kitchens
- Private-label partners launching halal ethnic food lines
- Exporters and distributors focusing on Muslim consumer segments in halal-certified markets
The company's flexible MOQ policies and private-label customization have made it a preferred partner for startups and regional brands alike.
Capabilities
GFB operates a modern production facility equipped with:
- Automated dough sheeters and laminators for high-output flatbread production
- Flash freezing and vacuum packaging lines
- In-house quality assurance lab for microbial testing and texture profiling
- ERP-integrated inventory and traceability system
Their production is fully compliant with Malaysian food safety protocols and export-ready standards.
Certifications and Compliance
GFB Food holds the following certifications:
- Halal certification by JAKIM
- MeSTI (Malaysian Food Safety and Quality Certification)
- HACCP-compliant systems in place
- Ongoing alignment with international food export documentation standards
These certifications enable the company to access high-regulation markets such as the EU, Middle East, and ASEAN.
Customer & Industry Recognition
GFB Food has gained recognition for:
- High repeat customer rates in regional retail chains
- Collaborations with government export programs and trade missions
- Presence on prominent B2B food platforms and international food expos
- Praised for authentic taste, consistent quality, and ease of preparation in HORECA reviews
Social media engagement and e-commerce adoption further reinforce brand visibility and consumer trust.
Key Achievements
- Developed a line of wholemeal flatbreads targeting wellness-conscious consumers
- Partnered with regional convenience store chains in Brunei and Singapore
- Expanded cold-chain logistics to accommodate OEM orders from GCC countries
- Added new capacity for multi-layered frozen snacks, supporting festive and seasonal product lines
GFB Food Sdn Bhd is a dynamic player in Malaysia’s frozen food manufacturing industry, combining local taste heritage with global halal standards to serve diverse markets with reliability, authenticity, and innovation.
