Globo Mais is a comprehensive digital content subscription platform offered by Grupo Globo, Brazil’s largest media conglomerate. Based in Rio de Janeiro, Globo Mais provides streamlined access to a wide portfolio of news, magazines, and archival content, consolidating multiple leading editorial products under a single, digitally accessible subscription model.
Company Overview
Globo Mais was developed to meet the evolving media consumption habits of Brazilian readers, offering a cross-platform subscription to Grupo Globo’s premium journalism and lifestyle content. With deep roots in traditional publishing and a robust digital transition strategy, Globo Mais plays a central role in the group's digital transformation initiative.
Core Business Activities
The platform is designed to serve as a unified gateway for accessing the major editorial assets of Grupo Globo, offering:
- Real-time digital editions of national newspapers and magazines
- Archived journalistic material dating back nearly a century
- Subscriber-exclusive content and features
- Value-added benefits through the Clube O Globo loyalty program
Product and Service Offerings
Globo Mais subscribers gain access to a wide array of digital content assets, including:
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Daily Newspapers
- O Globo (Digital Edition)
- G1 News Portal (Real-time breaking news and analysis)
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Magazines (Digital Editions)
- Época (News and politics)
- Época Negócios (Business and entrepreneurship)
- Marie Claire (Lifestyle and fashion)
- GQ Brasil (Men’s interest)
- Autoesporte (Automotive)
- Galileu (Science and culture)
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Archive Access
- Full access to the historical news database of O Globo dating back to 1925
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Loyalty & Discounts
- Exclusive benefits through Clube O Globo, offering discounts at more than 500 commercial partners, including retail, culture, and wellness categories
Specialization and USP
- Unified Access: One subscription grants entry to a variety of editorial brands under Grupo Globo
- Historical Archive: A unique archive with nearly 100 years of Brazilian journalism
- Multiplatform Delivery: Content is available across mobile apps, tablets, and desktop browsers
- Digital-First Strategy: Continually updated with fresh content tailored to digital formats and reader behaviors
Financials and Economic Impact
As part of Grupo Globo, Globo Mais contributes to one of the most influential media entities in Latin America. While exact financials for the platform are not publicly disclosed:
- Grupo Globo Revenue (2023): Approx. USD $3.2 billion
- Digital subscriptions share: Estimated at 15–18% of total media revenue
- Estimated Globo Mais subscribers: Over 1.2 million digital users
- Annual subscription price (as of 2024): ~BRL 29.90/month
The platform plays a crucial role in monetizing content for Grupo Globo in the era of declining print circulation.
Shipments and Trade Activity
Globo Mais is a purely digital product and does not involve physical shipment of goods. However, its digital reach spans:
- Nationwide coverage across all 27 Brazilian states
- International access for Brazilian expatriates and Portuguese-speaking audiences abroad
Target Market
Globo Mais targets a broad demographic, including:
- Urban professionals seeking trusted news and in-depth analysis
- Digital-native millennials and Gen Z users accessing content via mobile
- Business leaders and entrepreneurs using Época Negócios
- Automotive and science enthusiasts subscribing to niche publications like Autoesporte and Galileu
Additional outreach is tailored to Portuguese-speaking readers in Europe and the Americas.
Capabilities
- State-of-the-art digital publishing infrastructure
- Advanced data analytics for reader behavior and content optimization
- Integrated subscriber management systems
- Cross-device synchronization and offline reading functionality
- Native mobile apps with responsive design for iOS and Android
Certifications and Compliance
- Fully compliant with Brazil’s LGPD (Lei Geral de Proteção de Dados)
- Encrypted data storage and subscriber transaction management
- Verified digital readership reporting audited by IVC (Instituto Verificador de Comunicação)
Customer Testimonials
“Having all my favorite magazines and the daily paper in one app is incredibly convenient. The archive access is a bonus for research.”
— Digital Subscriber, São Paulo
“Globo Mais allows me to stay informed and enjoy content from trusted Brazilian sources, even while living in Europe.”
— Expat Reader, Lisbon
Major Achievements
- Reached 1 million digital subscribers milestone in 2022
- Recognized by WAN-IFRA for excellence in digital news transformation
- Introduced AI-driven recommendation engine in 2023 to personalize reader experiences
- Partnered with top brands such as Lojas Americanas, Cultura, and Smart Fit through Clube O Globo loyalty program
Globo Mais stands as a cornerstone of Grupo Globo's digital evolution, delivering premium journalism and cultural content through an accessible, user-focused platform tailored for the modern Brazilian reader.
