Glorious Industrial & Development Corporation (GIDC), based in Caloocan City, Metro Manila, Philippines, is a pioneering health-oriented food and beverage manufacturer best known for bringing stevia-based sweeteners into the mainstream Philippine market. Founded and led by Maura David de Leon, GIDC operates under a vision of sustainable wellness and innovation, offering stevia-infused beverages, sweeteners, and personal care products while also providing toll manufacturing services.
Core Business and Offerings
GIDC operates in three key business verticals: stevia-based product lines, wellness personal care, and contract manufacturing. Its diverse offerings include:
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Stevia Sweeteners & Beverages:
- Sweet & Fit Stevia: Available in sachets, bulk (500g/1kg), and foodservice packs
- Glorious Blend: 3-in-1 Coffee, 5-in-1 with mushroom extract, and 7-in-1 with malunggay, mangosteen, and ginseng
- Herbal Iced Tea Mixes: Caffeine-free options using stevia
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Herbal Body & Skin Products:
- Under the Body Herbs brand, offering natural skincare solutions such as balms, ointments, and body care oils
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Toll Manufacturing Services:
- Services include spray drying, mixing, packaging, and custom herbal blend production
- Clients include MSMEs and local food supplement brands
Specialization and USP
GIDC’s unique value proposition is its role as the first company to commercialize stevia farming and processing in the Philippines. With a proprietary stevia farm in Bulacan and an integrated production facility, GIDC ensures farm-to-bottle traceability and quality. Key USPs include:
- End-to-end stevia integration—from cultivation to final product
- Low-calorie and diabetic-safe product range certified by local regulatory bodies
- Natural formulation with Filipino herbal ingredients (malunggay, mangosteen, ginseng)
- Strong advocacy for sustainable agriculture and local farmer empowerment
Financials
As a privately held enterprise, GIDC’s revenue is not publicly disclosed. However, the widespread availability of its products in Mercury Drug, Robinsons Supermarket, South Star Drug, and major e-commerce platforms (Lazada, Shopee) reflects a broad national presence and sustainable revenue model. The company also maintains B2B supply contracts through toll manufacturing services.
Shipment and Trade Records
GIDC has documented participation in international trade expos such as IFEX Philippines, Natural Products Expo, and Biofach Southeast Asia, suggesting an expanding export profile. Sweet & Fit Stevia and Glorious Blend products are available via international resellers, with recorded interest from Asian and Middle Eastern health food distributors.
Target Markets
GIDC targets health-conscious consumers and diabetics, alongside corporate clients for toll manufacturing. Key segments include:
- Retail consumers: Those seeking sugar alternatives and herbal wellness beverages
- Health institutions and dieticians: Promoting stevia as a safe sweetener for diabetic patients
- Export distributors: Buyers of natural Filipino wellness products for OFW and international health markets
- MSMEs: Using GIDC’s toll manufacturing to develop their own herbal brands
Capabilities
- GAP-compliant stevia farm in Bulacan, ensuring consistent supply of raw stevia
- Fully integrated production facilities with spray drying, granulation, and packaging capabilities
- FDA-licensed facility for both food and cosmetics manufacturing
- Product R&D for custom herbal blends and functional beverages
Certifications and Compliance
GIDC is recognized for its high compliance with local and international standards, including:
- FDA Philippines License to Operate
- Good Agricultural Practices (GAP) certification for stevia farming
- Halal Certification for selected products
- Export documentation available for shelf-life, nutritional analysis, and CA compliance
Documentation is accessible via their official “Documentation” portal for partner verification.
Customer Testimonials
Customer reviews consistently highlight the diabetic-friendliness, natural taste, and absence of bitterness in Sweet & Fit Stevia. Product testimonials from social media and YouTube also feature endorsements from health practitioners and satisfied clients, especially those managing sugar intake or switching to natural diets.
Major Achievements
- First Commercial Stevia Farm in the Philippines: Pioneering cultivation and processing since the early 2000s
- Glorious Blend Coffee Line: A nationally distributed brand combining traditional herbs with modern formulations
- Toll Manufacturing Leadership: Partnered with multiple brands to scale their production and market presence
- Health Brand Recognition: Sweet & Fit Stevia has become a household name for diabetic-safe sweeteners in the Philippines
- Advocacy and Education: Regular speaker and contributor in wellness expos and food innovation forums led by Maura de Leon
