GOOD SENSE FOOD & JUICES CORP is a leading Philippine manufacturer and exporter of premium tropical juice concentrates, ready-to-drink (RTD) beverages, extracts, and purees. Established in 1997 and based in Silang, Cavite, the company has become synonymous with high-quality, health-conscious, and Halal-certified fruit products that cater to both domestic and international markets.
Company Overview
For over two decades, Good Sense Food & Juices Corp has committed itself to excellence in food manufacturing, innovation in healthy beverage formulations, and sustainable sourcing of Philippine-grown tropical fruits. Their manufacturing facility, strategically located in Cavite, ensures proximity to major logistics hubs and high-quality raw material sources from Southern Luzon and Mindanao.
Core Business and Products
Good Sense specializes in the processing and distribution of:
-
Concentrates:
- Lemonada (Calamansi)
- Dalandan
- Lemonada with Tea
- Lemonada with Mangosteen
- Lemonada Zero Sugar
-
Ready-to-Drink (RTD):
- Calamansi RTD
- Dalandan RTD
- Mango Blend
- Mango + Mangosteen Blend
- Tea with Calamansi
-
Extracts:
- Frozen Calamansi
- Frozen Dalandan
- Real Squeezed Calamansi (Spicy & Standard)
- Doy-pack Calamansi
-
Purees:
These products are offered in multiple packaging formats including PET bottles, pouches, doy-packs, and frozen containers, tailored for the needs of foodservice, retail, and manufacturing clients.
Specialization and Unique Selling Proposition (USP)
Good Sense Food & Juices Corp stands out in the Filipino beverage sector due to:
- Focus on Calamansi-Based Beverages: Offering the widest variety of calamansi juice formats in the country.
- Clean Label and Natural Formulations: Emphasis on natural sweeteners, zero sugar options, and no preservatives.
- Halal and Export-Certified: All products are Halal-certified and manufactured in compliance with international standards.
- Custom Formulation Services: Catering to private labels and large-scale foodservice brands globally.
Financial Insights
While private financials are not disclosed, industry listings such as IFEX Philippines and consistent product representation in export fairs suggest:
- Annual production volumes exceeding 500,000 liters across concentrates and RTDs.
- Strategic partnerships with international distributors across Asia-Pacific, Middle East, and North America.
- Repeat participation in international food expos such as SIAL, Anuga, and Gulfood, indicating a significant export-driven revenue stream.
Export and Shipment Data
Based on trade data and industry records:
- Good Sense has completed over 200 international shipments since 2018.
- Top export destinations include Singapore, UAE, Japan, South Korea, and Canada.
- Export categories span frozen juices, shelf-stable concentrates, and purees for industrial and retail use.
- Registered with the USFDA and Export Development Council of the Philippines, ensuring compliance with major global standards.
Target Market
Good Sense caters to:
- Retailers and Supermarkets in Southeast Asia and the Middle East
- Beverage Brands and Private Labels seeking customized tropical fruit blends
- Foodservice Distributors and institutional buyers (hotels, airlines, cafes)
- Health-Conscious Consumers and organic markets
Operational Capabilities
- Integrated Production Facility: Equipped for extraction, pasteurization, bottling, and cold storage.
- GMP and HACCP Compliant: Ensures food safety and product consistency.
- R&D and Quality Assurance: In-house lab conducts product development and quality monitoring.
- Logistics Support: Cold chain management for frozen exports and ambient storage for shelf-stable SKUs.
Certifications and Compliance
- Halal Certification by IDCP (Islamic Da’wah Council of the Philippines)
- Good Manufacturing Practices (GMP) approved by the Philippine FDA
- USFDA Registered Facility
- Compliant with Philippine Exporters Confederation (PHILEXPORT) and Department of Trade and Industry (DTI)
Customer Testimonials
“Good Sense Lemonada has become a staple in our product line. The flavor consistency and quality control are excellent.” — Procurement Officer, Beverage Importer (UAE)
“Their calamansi puree helped us launch a tropical juice line that now ranks top 3 in our category.” — Brand Manager, FMCG Company, Singapore
Major Achievements
- Named as one of the Top 10 Innovative Beverage Exporters by IFEX Philippines in 2022.
- Successfully launched Lemonada Zero Sugar, tapping into the health-conscious and diabetic-friendly markets.
- Developed proprietary spicy calamansi blend, a first in Southeast Asia, catering to regional flavor profiles.
Good Sense Food & Juices Corp represents the best of Filipino agri-food innovation—delivering health-oriented, culturally relevant, and globally competitive juice products from farm to table.
